Do you want to buy my ebook yes or no :)
Hi All,
I had an unusual buying experience yesterday.
I was setting in a fast food restaurant drinking a chocolate mocha coffee and eating a sweet roll. The last thing I wanted was a candy bar. Especially a Baby Ruth candy bar. Baby Ruth is not my favorite.
So I had all my defenses up when I caught site of the scruffy little boy walking around the place with a card board box full of Baby Ruths.
I did notice one thing, a lot of people were buying and some were not. Nevertheless he was making book. (Turned out he was selling them for $1 each. He could get them 3 for $1 and any local dollar store.)
Anyway, NOT me, I wasn't going to buy one of those Baby Ruths.
OK, Here he comes. He Says, in a dry shy little voice, ONLY THIS "Do you want to buy a candy yes or no?" Then he flashes a well rehearsed smile.
Reaching for a dollar in my pocket I pay him and take the candy.
After the initial shock of going against my resolve not to buy I started thinking.
Back in the early days of my Insurance Selling Career I was told of the best Insurance Salesman the Company ever had.
His M.O. was to call on hundreds of people a week and say at each door. "Got your health and life here, Ya want some ya don't want some?"
What made me buy the candy?
A. Numbers game? (seeing it in action)
B. A pitch to take me off guard? (I was expecting the "for my school" story.
C. Social proof? (others had already bought)
D. The big smile?
E. He gave me a choice, "Yes or No."
I think all of the above.
How will I use this in IM? Some answers are obvious, some not so obvious.
I think I'll be thinking about that Baby Ruth long after it is gone.
George Wright
I had an unusual buying experience yesterday.
I was setting in a fast food restaurant drinking a chocolate mocha coffee and eating a sweet roll. The last thing I wanted was a candy bar. Especially a Baby Ruth candy bar. Baby Ruth is not my favorite.
So I had all my defenses up when I caught site of the scruffy little boy walking around the place with a card board box full of Baby Ruths.
I did notice one thing, a lot of people were buying and some were not. Nevertheless he was making book. (Turned out he was selling them for $1 each. He could get them 3 for $1 and any local dollar store.)
Anyway, NOT me, I wasn't going to buy one of those Baby Ruths.
OK, Here he comes. He Says, in a dry shy little voice, ONLY THIS "Do you want to buy a candy yes or no?" Then he flashes a well rehearsed smile.
Reaching for a dollar in my pocket I pay him and take the candy.
After the initial shock of going against my resolve not to buy I started thinking.
Back in the early days of my Insurance Selling Career I was told of the best Insurance Salesman the Company ever had.
His M.O. was to call on hundreds of people a week and say at each door. "Got your health and life here, Ya want some ya don't want some?"
What made me buy the candy?
A. Numbers game? (seeing it in action)
B. A pitch to take me off guard? (I was expecting the "for my school" story.
C. Social proof? (others had already bought)
D. The big smile?
E. He gave me a choice, "Yes or No."
I think all of the above.
How will I use this in IM? Some answers are obvious, some not so obvious.
I think I'll be thinking about that Baby Ruth long after it is gone.
George Wright
Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!
Dan also writes content for hire, but you can't afford him anyway.
Stop by Paul's Pub - my little hangout on Facebook.
You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!
Oscar Toft