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New website, EMD or brandable name

by Spartacus
10 replies
Hi,

I want to setup a website which should be having alot of content over time.

For my domainname I can either choose a keyword (which consists of 2 words and is also the topic of the complete site) + 1 extra word like "info" or something. Site will target lots of keyword though so it's not only dependent of that one keyword.

Or I can think of a name which doesn't contain any keyword. Like a brand. Not to say that the EMD can't be brandable but I guess it's not ussual...?

Not sure what to do yet. Tips?
#brandable #emd #website
  • Profile picture of the author AmandaT
    I've had better luck with brandable domains. I want repeat visitors and I want people to be talking about my website. I also don't focus on SEO for my traffic though, so that may influence your decision.

    You can also include the keyword in your brandable domain depending on your keyword and that would give you the best of both worlds!
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    • Profile picture of the author retsced
      I would say to go with the brand name. It's all about trust at the end of the day and getting your brand out there is very important.
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      • Profile picture of the author BackLinkiT
        Exact match domains seem to have the been the target of the latest google update (24th April). Many have been hit very hard...see the SEO thread in this forum...

        Therefore, go with brandable.
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    • Profile picture of the author Spartacus
      Originally Posted by AmandaT View Post

      I've had better luck with brandable domains. I want repeat visitors and I want people to be talking about my website. I also don't focus on SEO for my traffic though, so that may influence your decision.

      You can also include the keyword in your brandable domain depending on your keyword and that would give you the best of both worlds!
      Your first paragraph, I'd like that to happen except I will use SEO for alot of traffic but also want my traffic coming from other places such as social networks.
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      • Profile picture of the author AmandaT
        Originally Posted by Spartacus View Post

        Your first paragraph, I'd like that to happen except I will use SEO for alot of traffic but also want my traffic coming from other places such as social networks.
        I do get traffic from search engines, but I focus on methods that will gain traffic and backlinks at the same time rather than only SEO.

        Whichever you choose, remember that a domain name is only one of many factors that decide your search ranking. Don't feel like you can't get page one without an EMD!
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  • Profile picture of the author MarvyDery
    since it is new, it think you need to checkout all the seo steps involves in building a site because it brings you free traffic. as you make more money, the you can choose a specific brand.
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  • Profile picture of the author Ashera
    Hi Spartacus - this completely depends on what type of site you are intending to create. For SEO purposes - EMD's are easier to rank, and for those saying that Google targeted them in their latest update are completely delusional. 25 of my domains are either EMD, or EXTREMELY close and weren't touched by the latest update.
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  • Profile picture of the author sbucciarel
    Banned
    I'd go with brandable. I really don't like adding the suffix to EMDs and for a large content site, I'd rather have a cool, recognizable brandable name.
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  • Profile picture of the author cashcow
    I think the benefits to having the keyword in your domain have been really reduced over the past year and probably will be even more so, therefore I'd go with brandable!

    Plus if you aren't focusing on search engine traffic then that's even more reason to go that route.

    Lee
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  • Profile picture of the author jammu1317
    I think you should chose your brand name because EMD my be limit your site view means visitor can think this site can have this type of content(As we always guess site content from it's URL and title) as you describe above you have to put lot of content so better to develop your own brand.
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