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I think I finally get it

by svsets10
11 replies
I have been trying to get subscribers for a fitness niche for a few months. I wrote an ebook with a workout plan with the intent to sell. I can't give the thing away for free but struggled with the idea. To get opt ins you must provide real value that solves a problem. Essentially, instead of creating a report and finding an audience I need to reverse the process. Find the audience and answer their problems in the report. Then, I can market similar products. Is this on the right track?
#finally
  • Profile picture of the author Linkology
    Write a "Lesser Value" report to give away and sell your original report on the back-end...

    Include Upsells and Downsells in your Sales Funnel to generate more revenue and also include quality ticket items in your Follow Ups and you AR series as well.
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  • Profile picture of the author Tjalling
    Ye I also suggest you to sell the E-book you wrote on the back-end (To the people that opted in on your list). Just find another free E-book that's in the same niche as yours. Many e-books will grant you the rights to give it away for free.
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    • Profile picture of the author Kal Sallam
      Originally Posted by Tjalling View Post

      Ye I also suggest you to sell the E-book you wrote on the back-end (To the people that opted in on your list). Just find another free E-book that's in the same niche as yours. Many e-books will grant you the rights to give it away for free.
      Nothing for free is worth $#@! You want to make sure what your
      Giving away actually has some value, something that would indeed
      Solve a problem, something you yourself would appreciate and perhaps
      Would have gladly paid for. That stuff isn't out there for free, maybe
      With some editing if your lucky. All I am saying is It's better to write
      The report yourself with your own tone/voice so you can pre-sell effectively
      Than just going the super easy route and giving away a free plr that won't
      Deliver killer content, won't be in your own voice and won't do any pre- selling.



      KaL.
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  • Profile picture of the author kengperapol
    Why don't you optin your competitors? You will know what they create for giveaway and what they sell.
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    • Profile picture of the author svsets10
      Originally Posted by kengperapol View Post

      Why don't you optin your competitors? You will know what they create for giveaway and what they sell.
      Are you saying to join the list of a competitor and learn by what they do?
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      • Profile picture of the author Joseph Robinson
        Banned
        Originally Posted by svsets10 View Post

        Are you saying to join the list of a competitor and learn by what they do?
        Why, yes. That is exactly what they are saying. Now don't confuse this as an endorsement to copy the work of your competitors. Use it to get general ideas only. No one likes a copycat :p.
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      • Profile picture of the author Methow
        Originally Posted by svsets10 View Post

        Are you saying to join the list of a competitor and learn by what they do?
        This is ALWAYS a good idea. If you have something unique to offer that will distinguish you, but there's no reason to reinvent the wheel.

        The old rule of thumb is to learn what the competition is doing, then do better.
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        "No electrons were harmed in the creation, transmission, or reading of this forum post. However, many were excited and some may have well enjoyed the experience."
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  • Profile picture of the author Kenwerd
    Yes it is, find a need and fill it. You got it. If you create a product first you have no way of knowing whether or not it will sell. It's better to first find a need, then create a solution.

    And if you think your product is too valuable to give away for free, don't do it. It's better to have a list of buyers anyway.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by svsets10 View Post

    Are you saying to join the list of a competitor and learn by what they do?
    I often find that useful. Sometimes, admittedly, by asking myself why I think most potential customers would never buy anything from/through that person, and probably not even open and read their emails regularly and attentively, and then making sure I do the opposite to them. I'm making a serious point, here: don't forget that the failure-rate is very high, and it would be unreasonable to expect the general standard to be high. Also, be aware that if you're on the list of a real expert, what you're seeing is always likely to be something they're split-testing (many real experts are split testing all the time) and whatever you've seen them doing/sending may have been abandoned two weeks later.

    Originally Posted by svsets10 View Post

    To get opt ins you must provide real value that solves a problem. Essentially, instead of creating a report and finding an audience I need to reverse the process. Find the audience and answer their problems in the report. Then, I can market similar products. Is this on the right track?
    Yes, very much so. I also think you "get it".
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    • Profile picture of the author svsets10
      Great, it has taken me a lot of mistakes but that is how you learn. I feel like now I am at least making some headway here. On a positive note, I got an article published on ezine today and one opt-in. Pretty exciting stuff when you are just starting out.
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  • Profile picture of the author Rick Britton
    is your priority to grow your list rather to make money from the book?

    If the book is genuinely valuable and can be sold, I suggest you find affiliates and let them sell it at 100% commission rates. ie let affiliates sell it and keep the profit

    you, however, get an ever growing list of people who are used to purchasing stuff...

    AND

    they already know who you are coz your name is on the book they bought from your affiliate, which gives you instant authority status, and means they are more likely to buy the next book, video or whatever you market to them
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