Autoresponder emails winning over broadcast?
leader the answer is "yes".
According to Epsilon and the Direct Marketing Association's
Email Experience Council report of April, 2012, triggered messages
had 96% higher open rates and 125% higher click rates than
"business as usual" messages.
See the report here:
Epsilon | Q4 2011 North America Email Trend Results: Open Rates Increase Over Previous Quarter and Year
I know this question has been raised before about broadcast vs. autoresponders.
-Ray Edwards
-
ianherculson -
Thanks - 1 reply
{{ DiscussionBoard.errors[6137477].message }}-
Alexa Smith Banned-
Thanks
{{ DiscussionBoard.errors[6139247].message }} -
-
-
kochtgr -
Thanks
SignatureWant to know How you Should use Guest Blogging in 2016 ?{{ DiscussionBoard.errors[6138638].message }} -
-
JimWaller -
Thanks
SignatureAre you in the Orlando area? Join our mastermind group{{ DiscussionBoard.errors[6138744].message }} -