I Don't Care What Anyone Says...Content Marketing Rocks!

[TLTheLiberator]

I've seen a thread on this forum stating that article marketing sucks.

It received a lot a views and the conversation often became quite heated to say the least.

I know from personal experience that "content marketing" truly rocks.

1 piece of seo'd content can easily earn us 1,000's of views of the content if it's properly distributed.

Guess what??

- It could show up on the 1st page of the search engine listings:

- It could get you tons of views from the article sites:

- Folks can take your content and put it on their site for tons more exposure and they must leave you bio/resource box intact:

- You can turn the content into a blog post and even rotate it on your blog farm - if you like - with a few changes:

- You can submit your content to the blog carnivals:

- You can create tons of web 2.0 pages with your content and make it available to high traffic web 2.0 communities:

- You can also turn the content into a web page of your own and then turn it into an RSS feed for the people of the RSS world:

- You can change the format of the content and submit it to the press release world:

- You can grab the essential points of the content and turn it into an video:

- You can be kind enough to allow the social news sites such as digg! to have a chance at displaying your content:

- There's nothing stopping you from turning your content into a podcast:

- You can bookmark every single place your content is on the net for lots more exposure and backlinks to your content:

- You can ping every piece of content that has an RSS feed attached to it:

- Your content stays on the net forever:

- You can even turn a piece of content into 4 completely different types of content - thus multiplying the content you have for distribution:

- Be careful you could end up with a lot of the 1st page listing in the search engines for your chosen keywords - especially the longtail ones.

- You don't even have to write the content yourself:

Of course there's more than one way to skin a cat but...

With the advent of all the submitters, free and paid and all the free and reasonably priced content distribution services and if you can't afford to pay anything, a little elbow grease works fine... cause content marketing rocks big, big time!


Hope This Helps!!

TL

[Nathan Hangen]

You are soooooo right. I have 2 sites in a VERY competitive niche that went from deep in the search results to #1 for a powerful keyword thanks to old fashioned link building and SEO. The content keeps drawing people in and these 2 sites are my biggest money makers to date.

[Nicholas Ho]

Content is the best way to keep those visitors.
And it is the best way to build relationship with them.
It rocks for sure =)

-Nicholas Ho

[TrafficGuy Claude]

Content is KING online. If you produce content there is no way you aren't going to make money. I know a woman making $5,000 per month with Hubpages.com. All she does is write hubs for them and she gets paid off the ads displayed on her Hub.

Content rules. As long as there is internet, content will be king.

[rlnorthcutt]

Content IS great, but keep in mind that different people have different skills.

You are probably really good at writing and getting things put out... and find that it works. I think its important for all of us to realize that there is no ONE right way.

So - anyone who says that article marketing sucks is either not doing it right, or its not the right strategy for them.

Usually, though, I think that alot of people are looking for some secret weapon that will be easy and make millions... and it doesn't work that way. As you know, it takes time to find a niche and a strategy that works for you.

Personally, I love working on backlinking (which is what I think is great about article marketing).

Ron

[Clark]

"I Don't Care What Anyone Says..." doesn't that limit the discussion?

Your post is misleading.

What you wrote has absolutely nothing to do with "Content marketing" and everything to do with tapping into pre-existing sources of traffic (Silos) with your content in various forms.

Where's the marketing part of your post?

1 piece of seo'd content can easily earn us 1,000's of views of the content if it's properly distributed.

So what if it gets 1000 views... I want to know what Marketing you are doing with the content that gets 1000 views as well, what is the conversion rate from the tactics you have employed?

In other words, what are you using the content for which then prompts an action from the reader to respond to an offer of any kind?

[grumpyb]

What is the diffrence between content marketing as being discussed in this thread and having good relevant content on a web site ?

[TLTheLiberator]

Originally Posted by Clark

"I Don't Care What Anyone Says..." doesn't that limit the discussion?

Your post is misleading.

What you wrote has absolutely nothing to do with "Content marketing" and everything to do with tapping into pre-existing sources of traffic (Silos) with your content in various forms.

Where's the marketing part of your post?



So what if it gets 1000 views... I want to know what Marketing you are doing with the content that gets 1000 views as well, what is the conversion rate from the tactics you have employed?

In other words, what are you using the content for which then prompts an action from the reader to respond to an offer of any kind?

What's your prob dude?

I'm not cutting of discussion with my title, I was just having fun with a thread that got a lot of views that was entitled something like...

... "I don't care what anyone says... article marketing sucks".

But I do mean what I say.

The point of my thread is that content marketing rocks. ( in all it's forms )

All I'm saying is that there's nothing wrong and a whole lot right with using content to generate traffic and then visitors to our funnels.

But of course it depends on if the individual wants to get involved, cause there are so many ways to generate visitors. ( you may use the term "re-direct" visitors )

You can call it what ever you like and of course the content properly placed and distributed does tap into existing traffic sources.

What do you call it?

Since you know what it is, please share the terminology with me as I'd love to know.

Of course we should have mechanisms in place to convert views of our content into visitors to our money pages.

- Offers for more free info work very well:

- Do I have to also tell you what niches I'm operating in?

I repeat, content marketing rocks, I don't care what anyone says.

Hope This Helps!!

TL

[Clark]

Originally Posted by TLTheLiberator

What's your prob dude?

I don't have a problem however, I have noticed in previous threads that you seem to use that phrase quite often whenever someone challenges your ideology.

I'm not cutting of discussion with my title, I was just having fun with a thread that got a lot of views that was entitled something like...

... "I don't care what anyone says... article marketing sucks".

Yep, your title was very transparent to me and I'm also familiar with the other thread you mentioned.

But I do mean what I say.

The point of my thread is that content marketing rocks. ( in all it's forms )

Which is why I asked very specific questions because your OP did not address them.

All I'm saying is that there's nothing wrong and a whole lot right with using content to generate traffic and then visitors to our funnels.)

Agreed... it's the part about the call to action from the content to the funnel that you omitted from your OP.

But of course it depends on if the individual wants to get involved, cause there are so many ways to generate visitors. ( you may use the term "re-direct" visitors )

You can call it what ever you like and of course the content properly placed and distributed does tap into existing traffic sources.

True however, not all traffic is the same.

What do you call it?

Since you know what it is, please share the terminology with me as I'd love to know

Traffic generation via content.

Of course we should have mechanisms in place to convert views of our content into visitors to our money pages.

This is the essence of content marketing yet it was not addressed which is why I asked for further clarification from you.

- Offers for more free info work very well:

In regards to the mechanisms you mentioned above, what have you noticed to be the most effective in terms of response?

- Do I have to also tell you what niches I'm operating in?

Not necessary as well, I never asked you to reveal your niche(s) so I am puzzled as to why you are coming across defensively.

I repeat, content marketing rocks, I don't care what anyone says.

Like I said, not caring what anyone says does limit the discussion.

Hope This Helps!!

TL

Actually, it hasn't helped at all because you have yet to provide any specifics about your claim that content marketing rocks.

I happen to also believe that it rocks however, your post didn't sell me what was promised in the thread title in the "content" of your OP.

See the irony?

Originally Posted by rlnorthcutt

So - anyone who says that article marketing sucks is either not doing it right, or its not the right strategy for them.

Or, if they are product owners--they'd rather leave the article marketing job to their affiliates.

Marc

[Andy Hart]

Originally Posted by Clark

I don't have a problem however, I have noticed in previous threads that you seem to use that phrase quite often whenever someone challenges your ideology.



Yep, your title was very transparent to me and I'm also familiar with the other thread you mentioned.



Which is why I asked very specific questions because your OP did not address them.



Agreed... it's the part about the call to action from the content to the funnel that you omitted from your OP.



True however, not all traffic is the same.



Traffic generation via content.



This is the essence of content marketing yet it was not addressed which is why I asked for further clarification from you.



In regards to the mechanisms you mentioned above, what have you noticed to be the most effective in terms of response?



Not necessary as well, I never asked you to reveal your niche(s) so I am puzzled as to why you are coming across defensively.



Like I said, not caring what anyone says does limit the discussion.



Actually, it hasn't helped at all because you have yet to provide any specifics about your claim that content marketing rocks.

I happen to also believe that it rocks however, your post didn't sell me what was promised in the thread title in the "content" of your OP.

See the irony?

You need to lighten up!!

The title was clearly a spin off of the other popular thread but if a title says "I DON'T CARE WHAT OTHERS SAY" do you really think nobody will reply based purely on that????

Content marketing to me means exactly as the OP explained, creating content and getting as many eyeballs to it as possible by turning it into other forms of content thus multiplying the ways in which to distribute it, or as John Reese says "owning more of the web" go argue with him!

The post was great and shows to others how content marketing can be way more than just writing articles and submitting to EZA, and that it doesn't suck.

Andy

[Clark]

I'm as cool as can be... just seeking clarification which isn't uncommon in a discussion forum.

If you thought the OP was great, you'll get more from this with specifics about repurposing content to drive traffic.

Slap Google Like a RAG Doll - a knol by Matt Bacak

Andy, how would you help this guy?

Originally Posted by Choying

Hi George,

Thanks for the posts. I started experiment with 1 autoblog, have quite about 30+posts on it, did the usual round of marketing (social bookmark, article marketing, RSS, etc) but I'm not able to get any sales out of the blog. I'm also using teh Flexibility theme, with an aff banner below the header and adsense on the right top sidebar. Not even a single click!

I'm wondering if you could share with us some tips on monetization.
Thanks

Do you see the difference?

[TLTheLiberator]

Originally Posted by Clark

I don't have a problem however, I have noticed in previous threads that you seem to use that phrase quite often whenever someone challenges your ideology.



Yep, your title was very transparent to me and I'm also familiar with the other thread you mentioned.



Which is why I asked very specific questions because your OP did not address them.



Agreed... it's the part about the call to action from the content to the funnel that you omitted from your OP.



True however, not all traffic is the same.



Traffic generation via content.



This is the essence of content marketing yet it was not addressed which is why I asked for further clarification from you.



In regards to the mechanisms you mentioned above, what have you noticed to be the most effective in terms of response?



Not necessary as well, I never asked you to reveal your niche(s) so I am puzzled as to why you are coming across defensively.



Like I said, not caring what anyone says does limit the discussion.



Actually, it hasn't helped at all because you have yet to provide any specifics about your claim that content marketing rocks.

I happen to also believe that it rocks however, your post didn't sell me what was promised in the thread title in the "content" of your OP.

See the irony?

No I don't see the irony.

About my attitude...

The only other time I ever asked about someone having a prob was yesterday in the mist of the fierce blackhat debate when I was disssed for what I'm sure was no good reason.

And when another warrior remarked that he didn't understand why he was being called a name, I had to offer up my insult from the same person as well on their post.

What do you want screen shots?

- I thought I simply laid out numerous ways a online marketer can disseminate their content in many forms across the net that would result in 1,000's of views of the content.

What do you want screen shots?

Your question:

In regards to the mechanisms you mentioned above, what have you noticed to be the most effective in terms of response?

- Free stuff:

Gets a better than normal CTR than simply a call to action regarding a product offer.

Your Words...

In other words, what are you using the content for which then prompts an action from the reader to respond to an offer of any kind?

- I though I laid out numerous things that can be done with the same piece of content etc.

...such as a blog post or rearranged into a press release, podcast, video etc.

It does not matter if I'm selling my own stuff or an affiliate product.

OK, since you do agree that whatever you want to call it rocks, why not help us out and enlighten us with your unique twist on the subject.

We'd love to hear it.

Does this clear up anything for you?

TL

[Clark]

Thank you for the reply TL, see my post above yours.

There is a problem that is common with a lot of people starting out. That problem is not fully understanding the triggers of their market as those triggers give rise to action oriented results from laser targeted marketing efforts.

The most effective way when using Content is to Pre-Sell which then warms the prospect to acheiving the marketer's desired action. I assume that's what you meant by "Free stuff" however, it need not be free as long as the offer is attractive to the visitor - Think: Affiliate marketing.

Rhetorical question: What road signs are you placing in your content to drive/guide your visitor into your funnel?

I can search for information about fly fishing, find an article in the SERP's then continue on (bounce) in my journey to get more information until I land on a site that speaks my language, knows my demographic and also provides a solution that I have been searching for. That site will tell me the next action to take Vs. plain informational content without any marketing effort whatsoever.

Therein lies the difference... it's not about the number of page views so much as it is about the action that takes place resulting from the content before the reader. - Think: review sites.

That was a Clark Notes description for you.

I was hoping for a discussion about this. Please don't take it any other way.

[TLTheLiberator]

Same here dude.

You just seriously illuminated on the subject and I'm sure loads of warriors will extract actionable knowledge from your input to this discussion.

After all, that's what were here for right?

All The Best!!

TL

[TLTheLiberator]

Originally Posted by rlnorthcutt

Content IS great, but keep in mind that different people have different skills.

You are probably really good at writing and getting things put out... and find that it works. I think its important for all of us to realize that there is no ONE right way.

So - anyone who says that article marketing sucks is either not doing it right, or its not the right strategy for them.

Usually, though, I think that alot of people are looking for some secret weapon that will be easy and make millions... and it doesn't work that way. As you know, it takes time to find a niche and a strategy that works for you.

Personally, I love working on backlinking (which is what I think is great about article marketing).

Ron

I hardly ever write my own content for distribution.

That's one of the things that I love about content marketing, you don't have to write the content yourself and you can get a good 400 word piece written and also seo'd for about $10 max.

Of course it's not for everyone but it's a very simple way ( especially with all the submitters & services out there ) to really get your messages in front of your target audience wherever they may be.

TL

[TLTheLiberator]

Originally Posted by grumpyb

What is the diffrence between content marketing as being discussed in this thread and having good relevant content on a web site ?

Content marketing revolves around you submitting or placing our content all over the internet in many different forms etc. as it multiplies your chances of being found by your prospects.


Have good relevant content on your website is just another and older method of attracting free search engine traffic.

Hope This Helps!!

TL

[TLTheLiberator]

Originally Posted by TrafficGuy Claude

Content is KING online. If you produce content there is no way you aren't going to make money. I know a woman making $5,000 per month with Hubpages.com. All she does is write hubs for them and she gets paid off the ads displayed on her Hub.

Content rules. As long as there is internet, content will be king.

She must write a ton of Hub Pages.

All of this income is coming from Adsense?

TL

[RebeccaL]

Well, $5k from Hubpages is great but she should be publishing content on her own domain too.. its always risky trusting your content solely to a third party.

This is a great thread, despite the negativity that crept in from certain posters.
I 100% agree that content/article marketing is the way to go.

This quote really summed it up:

Content is KING online. If you produce content there is no way you aren't going to make money

[twannahiga]

Quality of content is by far the most important part of the equation for sure! I think that people want to build sources of information as quickly as possible so I think that the quality can suffer as a result. They may fall into the trap of not wanting to build quality sites that take a while to build momentum with the search engines. But blogging quality content has always generated a good stream of income, as well as a lot of valuable content sites out there. Interesting thread!

[jonoman1]

Content marketing is great especially when you combine it with a link building strategy like I use so you can get a ton of traffic to your content.

[Alp Bozkurt]

If you publish content on your own site, the content will be lost in 386th page of google results even for the most weird keywords.

Publishing on those authority sites almost guarantees rankings but builds another guy's business more than yours.

That's a big dilemma that needs to be resolved asap

[TLTheLiberator]

Originally Posted by waxman1000

Content is king, there is no doubt about that! but if content is king what is the queen then? in internet marketing Keywords are queens.

content without keyword is almost rubbish!

Choosing your keywords carefully makes it 10x easier for people to run into your content on the internet.

Every piece of content created should keep keywords in mind.

TL

[DerrickLamont]

that is very true, it keeps the customer wanting more, and also gives them a full insight on whats going on so i do agree.

[TLTheLiberator]

Originally Posted by Alp Bozkurt

If you publish content on your own site, the content will be lost in 386th page of google results even for the most weird keywords.

Publishing on those authority sites almost guarantees rankings but builds another guy's business more than yours.

That's a big dilemma that needs to be resolved asap

Not necessarily,

If you get a bunch of backlinks to the content it has a great chance to rise.

I've published content on a few of my sites and in a couple of days it was on the 1st page of google and has stayed there.

But I do see your point.

One of my tactics is to use the authority sites initially and then also try to get the content ranked on a site that I own so that I'll never have to worry about someone taking top rankings from me except google with one of their slaps.

TL

[Jon Alexander]

Originally Posted by TLTheLiberator

No I don't see the irony.

About my attitude...

The only other time I ever asked about someone having a prob was yesterday in the mist of the fierce blackhat debate when I was disssed for what I'm sure was no good reason.

personally, I like your thread. And have no idea whats with the nitpicking. Its not like you promised to reveal some kind of 'content marketing method' fer chrissakes.

[LadyL08]

I have used article marketing almost exclusively to drive traffic to my sites. I have just come to understand that if I can get direct traffic, my visitor numbers increase dramatically. (I'm a newbie obviously.)

I have found 40 keywords for a subniche with an average of 150 searches a day and under 10,000 competing pages (about half of those under 5,000). The first thing I think about is writing articles to submit to directories. Now I'm thinking why not write for my own site.

It seems to me that with some of the lower competing keywords (under 1,000 - no authority) my site should be able to rank high with basic SEO. Am I thinking correctly?

I think I might split them in half and see what results I get.

[Megas]

Article marketing, when done right is an amazing source for traffic.

[Charles Butler]

I loves me some article marketing... I should be making more money from it very soon

[daisuke75248]

no offense, clark, but you dont need to be a smartass.

[OmarNegron]

CONTENT is KING.

Article marketing is awesome. It is something you literally should get in the habit to do. Day in and day out. Keep on doing it. Keep on ....keep on ...keep on. When you wan to eat...make sure you do an article.

When you want to shower...do another one..when your bored..do some more...when you want to go to sleep...hit off a couple more...


Get my drift?

=-)

[Samuel Lee]

What you say is true for sure! Granted, it can be a little difficult to get going to begin with but once you have a familiarity with the way to write articles (Dragon Naturally Speaking makes this so much easier!) and sort out a method to write them consistently, its a great way to put your webpage info out there! Articles are free and probably the easiest way to get traffic when sent to the right places!

[BigHef]

Wow didn't get this out of control!

Thanks for a lot of different ideas for using content - although I'm not sure I'm totally sold on content for content's sake - I think the days of merely catching the search engines are coming to an end and the more you have content for humans, the less limit there is on your potential profits