Product Creation: One Big Product VS Multiple Small Products

I like multiple small (or big) products. That way, if one dries up there's another to continue making money.

There's pro's and con's to making a cheap $7 product but it's good to have a few cheapos in the bunch. And then use the $7 product to get qualified traffic that might convert on a higher priced product.

We've noticed though, you get less returns with a higher priced product. Less 'tire kickers'.

Smaller ones will do better for you in the long run because it gives you the opportunity to build out your funnel bigger than just one large product would.

One problem, one solution. There's a million topics that fall under that and there's always someone willing to pay for the answers to it. Hell, I paid 7.00 to learn how to create a PDF when I first started. I wouldn't pay that now obviously, but at the time it was money well spent.

You can fill out a nice sales funnel with 20 products or you can have just one or two and wonder what to do next. As far as affiliates go, the more chances they have to make money, the more you're going to get. Use something that gives lifetime commissions to sell them like JVZoo or Nanacast. This way your affiliates know if your funnel is 20 products deep, then they have another 19 chances to make more money through you and will be more likely to promote.

Jason Fladlien has made a killing creating small products and building a massive list of in house affiliates because of it.

The other thing against bigger products is most people don't want to go through all the stuff that's in it as most of the time they are just looking for an answer to one specific problem or "want". So instead of having 20 chapters all in one place, create 20 different products out of each chapter and add video's, mindmaps, etc to it so it's more valuable than just a "chapter".

Besides, with the flea market prices these days and the promise of first born children as bonuses, the amount of money you're going to make from 20 smaller products is going to be much greater than just one product.

It is important to create a lot of products. Whether they are big or small doesn't matter as much as how many you are promoting.

OK, what about software? What is the minimal price for good plug-in/script? I mean the software that is really good and solve only one problem.

If you are new, breaking into the niche, then go with multiple smaller products to start and build a reputation/customer base.

What I have found is that the more products and customers you have out there the more opportunities for developing higher-priced back-ends whether that be more detailed instruction, more high-touch instruction (group or 1:1 coaching) or ongoing content/support via continuity (membership site, monthly videos, etc...)

Finally, you always have the option to offer an upsell to the complete bundle of reports for buyers of any one report....so they go to buy your $17 report on lowering stress, they hit a OTO to buy complete success system made up of 10 reports for $129 (when they would normally be $170) which gives you the best of both worlds, an intro product and higher-priced offering.

In my experience up to 75% will take an appropriately positioned and priced upsell.

Jeff

Both options have its pros and cons. But if i had to choose one... it would be multiple small products. Just a personal preference of mine, and you can make good money with it too.