Thoughts on monetizing a meme site

30 replies
I have recently started my own meme site. In fact, we launched it publicly yesterday.

Our first day was a pretty great success since we got 800 visitors and 550 of them were unique. It's looking like today is going to be even better (so far we're outpacing yesterday's hourly numbers by at least 30-50% every hour).

Eventually the plan is to allow users to submit their own memes which they can make on their own or use a site built in meme creator and then they can vote on memes.

It looks like the traffic strategy is working well so I need to move into the monetization portion.

Currently I just have an adsense ad running but I do have another monetization method dealing with a premium membership. For obvious reasons I'm not going to post it openly but if someone would like to analyze it for me I'd be glad to talk in private about it.


Does anyone have any ideas for ways I could begin monetization other than simply throwing ads on the site?
#meme #monetizing #site #thoughts
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  • Profile picture of the author Jubu
    Maybe some amazon items. Memes get a wide variety of people attracted to them but they're usually in the 20's and younger I would imagine. So probably items that the college age would purchase. You could even make some memes about some products.
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    • Profile picture of the author Thrasher66099
      Originally Posted by Jubu View Post

      Maybe some amazon items. Memes get a wide variety of people attracted to them but they're usually in the 20's and younger I would imagine. So probably items that the college age would purchase. You could even make some memes about some products.
      Sadly, I'm a resident of Illinois so I can't use amazon. I do have a linkshare account so I could go with buy.com. I'm not sure if that would be the best route though since my audience is going to be fairly diverse it would be hard to find an e-commerce offer that appealed to a large portion of them.

      I'm thinking if I can find some type of an offer that is common to people that like memes that would be fantastic.

      I think my upcoming premium features will definitely show a positive return but they could still be a month or two off since they are fairly extensive and I need something to help keep the ship afloat until then.
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  • Profile picture of the author fizal619
    definitely merchandise!
    Get cafepress and put memes on everything!!!!

    ppl will buy.


    ...especially politically humorous ones...
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  • Profile picture of the author Jamie Drew
    Hey Thrasher66099,

    I saw this article and thought it might be some help to you. Cash In on Internet Memes | PCWorld Business Center

    I think a lot of other meme sites are using advertisements and selling t-shirts and books. You should try to get some stats on your audience and its demographic, then tailor the ads you put up towards that market. Possibly things like Netflix and other sites that have affiliate programs.

    Also, it might be a bit too expensive at the moment, but if you start to generate enough revenue in the future why not consider having an iPhone app developed for your audience. Like meme creator and advertise it on your site for sale. Just another suggestion.

    Hope it helps,

    Jamie
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    • Profile picture of the author Thrasher66099
      Originally Posted by Jamie Drew View Post

      Hey Thrasher66099,

      I saw this article and thought it might be some help to you. Cash In on Internet Memes | PCWorld Business Center

      I think a lot of other meme sites are using advertisements and selling t-shirts and books. You should try to get some stats on your audience and its demographic, then tailor the ads you put up towards that market. Possibly things like Netflix and other sites that have affiliate programs.

      Also, it might be a bit too expensive at the moment, but if you start to generate enough revenue in the future why not consider having an iPhone app developed for your audience. Like meme creator and advertise it on your site for sale. Just another suggestion.

      Hope it helps,

      Jamie
      I was thinking netflix might be a viable option.


      I do plan on creating real world physical merchandise for the site but honestly there is some decent blowback about "selling out" when you do something like that so I don't really want to employ that method of monetization until I have at least 10,000+ daily users and I may wait even longer than that.

      Everything here has been gold so far guys. Thank you very much for the input. Anyone else have any ideas?
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  • Profile picture of the author Branlan17
    As someone who frequents Funnyjunk - Funny Pictures, Funny Videos and other Funny stuff (a huge humor/meme site) I'll have to say DON'T rush it. Let your traffic grow and get a following before monetizing it. Once you have the following, you won't have trouble selling merchandise you put in front of them if they associate with your site as it grows in popularity. If you try to push "premium" or merchandise for an unknown brand too early people will probably just go off to other sites that are already established/not trying to sell to them.

    The site I linked in the beginning is a good one to check out for ideas on an effective model for a larger, community driven humor site.
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    • Profile picture of the author Thrasher66099
      Mainly I don't want to do any heavy monetization at all for the first 4-5 months. So far this site is showing great potential. We have over 4,000 pageviews in under 40 hours of the site being fully live with no signs of stopping.


      I'd love to let this grow into a site with 100,000 daily users before I even attempt to monetize anything, but I need to at least monetize it enough to pay for the hosting necessary as the user base gets larger.
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  • Profile picture of the author msu
    Merchandise connected with the site theme makes the most sense to me.

    I was once involved with a T-shirt site and we were given the very good advice by our online printing service that there's a sharp drop off in orders when shirts are priced over $8.

    That was such great advice and we were so inexperienced in t-shirts that naturally we ignored his advice and failed dismally

    But that's another story for another time. Great work on getting that amount of traffic so quickly.
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  • Profile picture of the author Thrasher66099
    Also, I realize that my earlier link was broken up if anyone would like to check the site out and tell me specifically what you like or don't like about it that would be great.

    Here is a working link:

    EDIT: Bleh it's still not working. This forum's profanity filter is causing the first word to turn into asterisks even as a url. DOH!
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  • Profile picture of the author Mbullard
    Spell out the URL, we'll figure it out. I'm interested in seeing the site.

    T Shirts and Stickers will probably be your best bet.

    Here's what you you do: have a monthly contest for the best meme. This will be voted on by the other users. Then, the winner gets a free shirt/sticker/whatever. Contests, and more importantly, voting on user's submissions will keep people coming back.
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    • Profile picture of the author Thrasher66099
      Originally Posted by Mbullard View Post

      Spell out the URL, we'll figure it out. I'm interested in seeing the site.

      T Shirts and Stickers will probably be your best bet.

      Here's what you you do: have a monthly contest for the best meme. This will be voted on by the other users. Then, the winner gets a free shirt/sticker/whatever. Contests, and more importantly, voting on user's submissions will keep people coming back.

      f u c k y o u i m u p .com
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  • Profile picture of the author SocialMediaOwls
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by Amazingpenny View Post

      What's a meme site?

      ------->Newbie <---------
      Education!

      Originally Posted by SocialMediaOwls View Post



      :p
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  • Profile picture of the author Amazingpenny
    What's a meme site?

    ------->Newbie <---------
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  • Profile picture of the author Nickro
    A meme site will be hard to monetize , and you just started so dont even rush it , first you have to have people who love the website , not people who is just checking it out , you have to make a community and btw try to be more original the theme kinda looks like 9gag , dont think that visitors who go on these kind of websites want another 9gag , try something new , i made something like your website about 2 months + ago and i curently have 6k+ visitors a day , i just have adsense up ... just to be there really , theres no money in for me , for this kind of audience you really need more than 10.000 daily , probably tens of thousands before you can call it a success , and if its not going viral in few months try joining a funny blog network that will probably add more traffic to your website but probably have to split the revenue , if you have a website like this with lots of daily traffic would be easy , but seems that since there are thousands of websites who is doing the same thing there is not a good chance to make money , the audience is really low , mostly people with no money , school ,jobs, children , family , so really .. no money to spend , thats why it will always be hard to make money out of it . good luck
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    • Profile picture of the author Thrasher66099
      Originally Posted by Nickro View Post

      A meme site will be hard to monetize , and you just started so dont even rush it , first you have to have people who love the website , not people who is just checking it out , you have to make a community and btw try to be more original the theme kinda looks like 9gag , dont think that visitors who go on these kind of websites want another 9gag , try something new , i made something like your website about 2 months + ago and i curently have 6k+ visitors a day , i just have adsense up ... just to be there really , theres no money in for me , for this kind of audience you really need more than 10.000 daily , probably tens of thousands before you can call it a success , and if its not going viral in few months try joining a funny blog network that will probably add more traffic to your website but probably have to split the revenue , if you have a website like this with lots of daily traffic would be easy , but seems that since there are thousands of websites who is doing the same thing there is not a good chance to make money , the audience is really low , mostly people with no money , school , children , family , so really .. no money to spend , thats why it will always be hard to make mondey out of it . good luck
      I appreciate the response but it sounds like naysaying to me. I don't want to hear about all the ways I can fail. Those are irrelevant as I will meet those roadblocks and then surpass them.

      What kind of traffic were you seeing the first couple days? We had 800 visitors on day 1, 980 on day 2 and today we have already had 800 and it's only 6:30pm my time.


      EDIT: Sorry if that first part sounded a bit rude. I didn't mean it to be.
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  • Profile picture of the author SocialMediaOwls
    I covered the whole thing for emphasis
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  • Profile picture of the author Nickro
    No you are not rude , i was only saying that is hard to monetize a site like this without thousands of visitors that constantly use your website , my first couple of days were good , just like yours , in my first month my busiest day had 20 k visitors ( only made few bucks with adsense )
    My question for you , where do you get your stats from ? wordpress , cpanel or google analytics ?
    were do you get your traffic from ? facebook , reddit , stumbleupon , twitter ?
    couse 2k visitors its nothing if its traffic from reddit lets say , from my experience.
    its bad quality traffic , they come and bounce right away , useless , they only use your bandwith and you dont make any money .
    So you have to consider that too , whats the point in having 100 k visitors if they will only make you pay more to the hosting company and you wont make any revenue from it?
    Best traffic for me and really and good increase in facebook likes on my page was from google .
    Of course even traffic from sites like stumbleupon are good to increase popularity and if you have good content maybe they will stick arround and check your site more often .
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    • Profile picture of the author Thrasher66099
      Most of my traffic comes from facebook and pinterest. I get a small percentage from the video game forum that I use (d2jsp.org).

      I agree that 100k visitors wouldn't be good if I couldn't convert some of them but I think that I can.
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  • Profile picture of the author Thrasher66099
    We ended up getting 1415 visitors yesterday if anyone cares. Currently we are trying to get a userbase through our fanpage and our own personal pages.

    Anyone have any ideas for other ways we can expand promotion through nonpaid methods?
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  • Profile picture of the author Glenda from OZ
    Brilliant site. I really liked it. Hope you DO succeed with it. I like the cafepress idea
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    • Profile picture of the author Thrasher66099
      The site now has the ability to log you in through facebook integration but the rest of the membership features I want to add are fairly complicated so I think I'm going to need a web programmer.

      Does anyone know where I can find someone reliable. I've tried odesk and elance before and it's sort of a 50/50 kind of thing.
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  • Profile picture of the author Thrasher66099
    We had over 2800 visitors yesterday and today is on pace to break well over 4k. Sadly adsense is doing horrendous. We're getting a ctr of 0.03% and our rpm is about 18 cents.

    I'm thinking I've got to get a bit more creative here or in a few weeks I'm going to have to pay higher hosting fees and adsense won't be able to keep up with that baseline.

    I really think that amazon would be a good fix but because I'm in illinois it's not going to work. People are starting to organically post on facebook about us but we still don't have brand recognition (duh) so I don't think physical branded products would be a good idea yet.

    Does anyone have any other possible alternatives? I'm thinking about trying to post some buy.com ads about jewelry since about 57% of our facebook visitors are women between the ages of 18 and 30.
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    • Profile picture of the author sloth456
      Sorry to post on an old thread, but I'm curious, Thrasher, did you learn anything from your experience with this site? It'd looked like a promising project.

      I have just started a site in the entertainment/humour niche. Anything you learned will help me get along, I'm currently able to generate between 3,000 and 10,000 visits a day.
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  • Profile picture of the author jimmyc304
    Please send me a sample.
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    • Profile picture of the author chrisandfawn
      So I visited the site and its attempting to run a Java program for bitcoin????

      Trying to force people who visit the site into bitcoin mining for you?
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