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Old 02-23-2009, 06:34 PM   #1
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Default When somebody says they are selling their swipe file, what does it mean?

Is the swipe file just a collection of templates and stuff or a blueprint or what are they selling exactly?
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Old 02-23-2009, 06:38 PM   #2
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Default Re: When somebody says they are selling their swipe file, what does it mean?

It depends, Milla.

Usually a swipe file is a collection of profitable campaign materials...like sales copy...which you can learn, and take inspiration from.

What have you been offered?

Steve

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Old 02-23-2009, 06:40 PM   #3
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Default Re: When somebody says they are selling their swipe file, what does it mean?

I just remember watching Frank Kern's mass control video and he said something about a swipe file, but I didn't know what he means. I think I understand now.
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Old 02-23-2009, 06:46 PM   #4
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Default Re: When somebody says they are selling their swipe file, what does it mean?

Quote:
Originally Posted by milla View Post
I just remember watching Frank Kern's mass control video and he said something about a swipe file, but I didn't know what he means. I think I understand now.
Cool, here's an example of a 'typical' swipe file:

Gary Halbert Swipe File Package

(nothing to do with me, just an example...from a well known Warrior!)

Steve

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Old 02-24-2009, 12:40 AM   #5
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Default Re: When somebody says they are selling their swipe file, what does it mean?

A swipe file is simply ideas 'swiped' from someone else's material on line to be used to generate ideas or to help improve what you are already doing.

For example, you might see a great use of words on a sales page that you think could be useful to you at some time - if so, you simply 'swipe' it and put it into your swipe file. (swipe - English slang for steal or requisition)

You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!
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Old 02-24-2009, 12:43 AM   #6
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Default Re: When somebody says they are selling their swipe file, what does it mean?

Here is my favorite "swipe" resource for ad copy:

Free ads you can "swipe" from the legends of advertising:
http://www.hardtofindads.com

Jared


TelekineticMarketing.com helps you connect with other IM Entrepreneurs like never before.

Be FIRST To Join TM For FREE -> Private Mastermind Groups for IM Entrepreneurs


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Old 02-24-2009, 01:25 AM   #7
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Default Re: When somebody says they are selling their swipe file, what does it mean?

A swipe file is normally sales / marketing material that was successful in the past.
This may be a sales page, landing page, small advert, banner ad.....
A swipe file from a successful person can help tremendously with your own seccess.
Cor
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