When somebody says they are selling their swipe file, what does it mean?

by milla
6 replies
Is the swipe file just a collection of templates and stuff or a blueprint or what are they selling exactly?
#file #selling #swipe
  • Profile picture of the author Steven Fullman
    It depends, Milla.

    Usually a swipe file is a collection of profitable campaign materials...like sales copy...which you can learn, and take inspiration from.

    What have you been offered?

    Steve
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    Not promoting right now

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  • Profile picture of the author milla
    I just remember watching Frank Kern's mass control video and he said something about a swipe file, but I didn't know what he means. I think I understand now.
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    • Profile picture of the author Steven Fullman
      Originally Posted by milla View Post

      I just remember watching Frank Kern's mass control video and he said something about a swipe file, but I didn't know what he means. I think I understand now.
      Cool, here's an example of a 'typical' swipe file:

      Gary Halbert Swipe File Package

      (nothing to do with me, just an example...from a well known Warrior!)

      Steve
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      Not promoting right now

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  • Profile picture of the author artwebster
    A swipe file is simply ideas 'swiped' from someone else's material on line to be used to generate ideas or to help improve what you are already doing.

    For example, you might see a great use of words on a sales page that you think could be useful to you at some time - if so, you simply 'swipe' it and put it into your swipe file. (swipe - English slang for steal or requisition)
    Signature

    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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  • Profile picture of the author Jared Alberghini
    Here is my favorite "swipe" resource for ad copy:

    Free ads you can "swipe" from the legends of advertising:
    http://www.hardtofindads.com

    Jared
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    P.S.

    Join The Future: Telekinetic Marketing

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  • Profile picture of the author twomasters
    A swipe file is normally sales / marketing material that was successful in the past.
    This may be a sales page, landing page, small advert, banner ad.....
    A swipe file from a successful person can help tremendously with your own seccess.
    Cor
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