A serious question about high end products...

milla · 02-23-2009, 08:34 PM

Ok so I can wrap my head around creating $47-$97 ebooks. But how do I go about creating a high end product worth $147-$497 and beyond? I am being serious, and I really wish I went to the guru mastermind training program because I think it explained how to create a high end product.

I really can't imagine myself giving a live seminar and charging $297 per seat, and then record it and sell it on DVD for $147, but this seems like what all the high end products are...

Can anyone give some examples of high end product ideas that DONT involve me getting in front of a camera/audience? Or do I simply hire people to do that for me? Please share your knowledge of high end products or direct me to the knowledge.

elishahong · 02-23-2009, 08:49 PM

Umm..coaching could be a high end product. You do have to at least get behind the phone or something.

For a 45 minute coaching session..it's worth a lot of money, provided you're an experienced internet marketer or an authority in your field.

Selling software could be a high end product. Get someone to code for you and you can make it a high end product, provide it helps solve a great need for the masses.

Be a little more creative. You can create a home made kit and get a fulfillment company to mass produce it for you. It doesn't have to be DVDs, it could be a motivational newsletter with some a nice leather bound bag and nice engraved pens with a bunch of luxury items attached. Could be a golf club and some golf balls with your product name on it. A clock or something that has a motivational words pass through LCD light every day.

It could be a LCD DVD player(sourced from China directly) you can purchase them for cheap and resell it with your name on it and gather permission to sell someone else's DVD on their behalf and add that LCD DVD player as an incentive and increase the price.
Go to some stores online and you'll find all kinds of products which you can possibly tie in to add value to make your product a high end product.

Have your book published in paperback or hardcover and sell it in limited edition with a software attached and a nice briefcase.

Just some of my thoughts and some of the observations that I've made from other marketers who do that.

CurtisN · 02-23-2009, 10:33 PM

You could get behind a mic while doing a screen capture of you doing stuff. I own a couple DVD courses and they're basically recorded webinars (which were beyond awesome btw). So you could do a webinar and/or teleseminar series and then sell the recordings on DVD for a higher price.

Also, once you master a certain aspect of IM like list building or traffic generation for example, you could create a high end coaching program and only let a few people in to create scarcity and curiosity. That coaching program could be repackaged into a DVD course, and sold for a lesser price but still relatively high ticket.

myob · 02-23-2009, 10:43 PM

Sell private memberships to include access to your ebooks. Offer a few each month with a perceived value of say $47 - $97 each. Subscription type membership sites can sell for as much as $97 or even more per month.

It is much more difficult to sell individual products for much more than that as an initial offering. I sell memberships all day long for $500 for lifetime access, and then include "premium" specials for as much as $2,000.

New Life · 03-14-2009, 04:51 PM

ive been wondering that myself...creating high end audio products...but i sound like the biggest geek in the world...is there no software which can translate words into spoken voice?

adam123 · 03-14-2009, 05:29 PM

Quote:

Originally Posted by New Life

ive been wondering that myself...creating high end audio products...but i sound like the biggest geek in the world...is there no software which can translate words into spoken voice?

Of course there are

Download SAPI4 and SAPI5 AT&T Natural Voices™ for use with Text to MP3 Software (no affiliate link), don't forget these artificial voices are still artificial

***

Great high-value product can be a membership-site with phisical delivered newsletter and software or other exclusive content (audio/video interview,exclusive template,script etc.)on DVD or CD. DVD has higher perceived value.

All the best,
Adam

jrailsback · 03-14-2009, 05:36 PM

If you're not looking to do any sort of coaching or mentoring program, think about putting together some powerful software ie SpeedPPC, LPGen, Affiliate Prophet, etc. I think rentacoder.com is a site you can use to outsource the creation.

Otherwise, think about what you're saying. You want to create a high-ticket product without getting in front of people? You'd better be offering a massive amount of value.

02-23-2009, 08:34 PM	#1
milla Active Warrior Join Date: Feb 2009 Posts: 48 Thanks: 19 Thanked 7 Times in 2 Posts	A serious question about high end products... Ok so I can wrap my head around creating $47-$97 ebooks. But how do I go about creating a high end product worth $147-$497 and beyond? I am being serious, and I really wish I went to the guru mastermind training program because I think it explained how to create a high end product. I really can't imagine myself giving a live seminar and charging $297 per seat, and then record it and sell it on DVD for $147, but this seems like what all the high end products are... Can anyone give some examples of high end product ideas that DONT involve me getting in front of a camera/audience? Or do I simply hire people to do that for me? Please share your knowledge of high end products or direct me to the knowledge.

02-23-2009, 08:49 PM	#2
elishahong ElishaHong.com War Room Member Join Date: Aug 2008 Location: O.K City,USA Posts: 78 Blog Entries: 2 Thanks: 0 Thanked 20 Times in 10 Posts Social Networking	Re: A serious question about high end products... Umm..coaching could be a high end product. You do have to at least get behind the phone or something. For a 45 minute coaching session..it's worth a lot of money, provided you're an experienced internet marketer or an authority in your field. Selling software could be a high end product. Get someone to code for you and you can make it a high end product, provide it helps solve a great need for the masses. Be a little more creative. You can create a home made kit and get a fulfillment company to mass produce it for you. It doesn't have to be DVDs, it could be a motivational newsletter with some a nice leather bound bag and nice engraved pens with a bunch of luxury items attached. Could be a golf club and some golf balls with your product name on it. A clock or something that has a motivational words pass through LCD light every day. It could be a LCD DVD player(sourced from China directly) you can purchase them for cheap and resell it with your name on it and gather permission to sell someone else's DVD on their behalf and add that LCD DVD player as an incentive and increase the price. Go to some stores online and you'll find all kinds of products which you can possibly tie in to add value to make your product a high end product. Have your book published in paperback or hardcover and sell it in limited edition with a software attached and a nice briefcase. Just some of my thoughts and some of the observations that I've made from other marketers who do that.
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02-23-2009, 10:33 PM	#3
CurtisN Senior Warrior Member War Room Member Join Date: Mar 2008 Location: Toronto, Canada. Posts: 1,300 Thanks: 143 Thanked 231 Times in 187 Posts	Re: A serious question about high end products... You could get behind a mic while doing a screen capture of you doing stuff. I own a couple DVD courses and they're basically recorded webinars (which were beyond awesome btw). So you could do a webinar and/or teleseminar series and then sell the recordings on DVD for a higher price. Also, once you master a certain aspect of IM like list building or traffic generation for example, you could create a high end coaching program and only let a few people in to create scarcity and curiosity. That coaching program could be repackaged into a DVD course, and sold for a lesser price but still relatively high ticket.
	Curtis Ng (blog) - Product Launch Manager

02-23-2009, 10:43 PM	#4
myob Mind Your Own Business War Room Member Join Date: Jul 2002 Location: Los Angeles, CA Posts: 3,503 Thanks: 539 Thanked 2,119 Times in 1,304 Posts	Re: A serious question about high end products... Sell private memberships to include access to your ebooks. Offer a few each month with a perceived value of say $47 - $97 each. Subscription type membership sites can sell for as much as $97 or even more per month. It is much more difficult to sell individual products for much more than that as an initial offering. I sell memberships all day long for $500 for lifetime access, and then include "premium" specials for as much as $2,000.

03-14-2009, 04:51 PM	#5
New Life HyperActive Warrior War Room Member Join Date: Mar 2009 Posts: 114 Thanks: 32 Thanked 9 Times in 8 Posts	Re: A serious question about high end products... ive been wondering that myself...creating high end audio products...but i sound like the biggest geek in the world...is there no software which can translate words into spoken voice?

03-14-2009, 05:36 PM	#7
jrailsback Mondo Nucleosis War Room Member Join Date: Jan 2009 Location: Norman, OK Posts: 117 Thanks: 14 Thanked 6 Times in 6 Posts Social Networking Contact Info	Re: A serious question about high end products... If you're not looking to do any sort of coaching or mentoring program, think about putting together some powerful software ie SpeedPPC, LPGen, Affiliate Prophet, etc. I think rentacoder.com is a site you can use to outsource the creation. Otherwise, think about what you're saying. You want to create a high-ticket product without getting in front of people? You'd better be offering a massive amount of value.
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