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Do SSL certificates make a difference?

by Delta223
8 replies
Hi,

Just curious if more popular SSL providers such as Verisign create any meaningful conversion boost (by showing their logo instead of a no-name logo on the site)?
#certificates #difference #make #ssl
  • Profile picture of the author lotsofsnow
    Test it. It depends on the market and the products.

    If you try to sell high value (Brand name) stuff and have a cheap certificate from Godaddy you will most likely loose trust. If you try to sell cheap stuff it might not make a difference.
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  • Profile picture of the author OliviaSSLGuru
    SSL certificates helps to your web site in order to create secure online shopping environment such HTTP turns to HTTPS, Address Bar Turns to Green Bar, Pad Lock, and many more symbols will be on display while browsing website which includes SSL certificates.

    SSL certificate serves trust and confidence to website user's or customers that concern website owner or operator are serious about our sensitive information such as pay pal credential, bank wire details, and other core details. Let's have some more brief details of SSL certificate and How exactly it works through an article from web security expert.

    SSL Certificate Blog
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    • Profile picture of the author simona86
      Hi,

      Normally, while transferring any sensitive information in concern of online buying and selling then you should always aware with SSL certificates security.
      Usually, SSL certificates includes two different types such as Domain Validate and Organization Validation SSL certificates. If organization using EV SSL certificate then it will more secure than Domain validation SSL certificates.Online stores also use WildCard SSL certificate security which secure entire web site pages including their sub domains.Apart from this, you can justify SSL certificate secured web site through https web site. If you are still unsure about SSL Certificates? Burning questions that you would like to get answers for? Drop it off SSL Corp | Facebook wall and get best answer as soon as possible.

      Hope this information helps you.
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  • Profile picture of the author so11
    Hello,

    In order to gain your clients' confidence, I think it is always a good idea to use trusted certificates/solutions.

    Why use a certificate :
    1. Prove your server identity to your visitors.
    2. Secure information transition/flow over insecured network (Internet)

    But I think what you are asking is : Should I audit my site for security issues and show a secureseal on my site!!! Of course, if security is a priority for you, your clients and your business.

    So11
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  • Profile picture of the author williamjean
    yes off course ssl certificate boost conversion the reason it helps to bring trust and confidence in visitors to your web site by authenticating your business, protecting it from malware..though the visitors thinks that they are in safe hand and their personal credential are secured..
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  • Profile picture of the author Brian Tayler
    Depends on many factors. Based on your question you do seem to know that any SSL verses none is not even comparable.

    However brands? It did matter. Back when Hacker Safe was big and saw as a big brand... branding mattered. Lately no, I haven't noticed any difference personally using a no-name SSL verses a "big brand" SSL. However you should always test yourself.
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  • Profile picture of the author UMS
    Your average Internet user wouldn't have a clue who Versign is or even care.

    Most of users aren't even aware of HTTP vs HTTPS connections. Of those that do, then so long as there are no warning popups and the little padlock icon appears in their browser, they are happy enough to proceed.
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  • Profile picture of the author jacktackett
    Today as long as you use one whose signing authority is recognized by the various browsers you should be ok. If a browser generates any sort of message - whether just informational or error, etc. then that will spook your customer and lower your conversions. Most big name providers are recognized by IE, Firefox, Chrome, Safari etc. I would also be careful of using a shared SSL - any messages generated will mean lower conversions.
    --Jack
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