Should i go into a market with High or Low Competition?

4 replies
Hello fellow warriors, i am pretty new here in this forum but i had learn a lot of valuable information from you guys for the pass few weeks. I am totally new to internet marketing so i have some questions in mind to ask you guys. Pardon me if this seems to be a very newbie kind of question.

I read some of the internet marketing guide and bought some videos on how to build a profitable business on-line. Some of the guide say that i should focus on niche market that has very little competition so that i can get ranking and get to be the authorised site easily. However, i also heard that this approach has it downside as since no competition means that this market has no potential. On the other hand, some of the guide advised me to dive into highly competition market such as " Affiliate Marketing ". They argued that such market has potential and thus has lots of competition. They mentioned something about not needing to be the top in your market but you just need to be "there" to get a part of the pie.

Can some experience warrior shed some light on this?
#competition #high #low #market
  • Profile picture of the author WebPen
    There's no "right" way to go.

    Some people like being the big fish in the small pond- so maybe you're the guru for training German Sheperds to fetch the mail while walking on their hind legs (that's an exaggeration of course). So anytime someone wants to learn that, they buy your course.

    Or you can be a small fish in a bigger pond. Generally this means more competition, but also a much bigger market and profit potential.

    So which is better? Again, there's no right answer. But I HIGHLY recommend that you don't get into the affiliate marketing market until you at least try affiliate marketing.

    There are tons of other big markets- computer games (WoW, SWTOR), weight loss, fitness, relationships, etc.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by mrwayne View Post

    Some of the guide say that i should focus on niche market that has very little competition so that i can get ranking and get to be the authorised site easily. However, i also heard that this approach has it downside as since no competition means that this market has no potential.
    This is all wrong.

    First, lack of competition does not mean that a market has no potential.

    Secondly (and much more importantly), any decision-making/advice-giving process which bases its reasoning on what will rank easily is something you shouldn't be paying too much attention to, anyway. As so very many Warriors have found out over the last year or so, some of them to their very great cost, a business that depends on Google for its primary traffic is only ever going to be one algorithm-change away from a potential accident, or a potential disaster. After everything that's happened in the last few weeks, in particular, it can hardly make much sense to be selecting one's exact business activities on the basis of how easy it is to rank a site?!

    If it helps you at all, an indication of whether there might be any money in a niche, regardless of its apparent "competition", is how many different AdWords ads there are, how long they last, how often they change, and so on: if people are repeatedly spending money on AdWords in a niche, then there's money to be made in it (and it's easy enough to look at their sites and see from exactly what).

    Originally Posted by mrwayne View Post

    On the other hand, some of the guide advised me to dive into highly competition market such as " Affiliate Marketing ". They argued that such market has potential and thus has lots of competition. They mentioned something about not needing to be the top in your market but you just need to be "there" to get a part of the pie.
    There are different views, on this. Some people feel that it doesn't matter so much how big your slice of the pie is: what really matters is how big the pie is to start with. (It's what nearly all the "big gurus" will tell you, perhaps partly because it's what their audiences like to hear. It's not my view at all, and personally I've made a lot more money since I abandoned that perspective).

    It's true that there are always non-competitive ways of selling highly competitive products. But those are often for real experts, and you'd better be confident you know of some, and how to approach the market with them, to try. In my opinion.
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  • Profile picture of the author TheBizHelp
    Banned
    My 5 cent advice:

    More competition = big money for the winners. The question now is, are you ready to win or not?

    Remember, more money for the winners in highly competitive niches.
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  • Profile picture of the author mrwayne
    Thank you so much for the time you guy spend on giving me such valuable perspective of yours.
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