How much does age of domain affect SERP ?

18 replies
I have a SERP that I am trying to move to page 1

The mumber 1 has 21,000 back links (for different anchors)
the number 2 has 53 backlinks
the mumber 3 has 35 backlinks
I have 1,490 back links but i am still at number 16-21

How much does age of domain affect SERP ? The only differentiating factors I can see with the number 2 and 3 is age of domain as my site is less than 1 year old and the others are 1.5 and 2 years +
#affect #age #domain #serp
  • Profile picture of the author Liquification
    Age does play a role. It depends on many factors but, that is definitely one.
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  • Profile picture of the author grumpyb
    Yes well Im asking about the age as a factor here.
    It must have a significant effect but I have heard of people getting new sites a few months old up on page 1 of google but maybe thats for some obscure serch terms
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  • Profile picture of the author Josh T.
    Let me start off by saying I am NO SEO guru.
    However, in my experience, the primary reason
    that one site gets ranked over another is relevance.
    I believe the age plays more of an indirect role in that
    the page has been around long enough to...
    -get seen more times
    -get linked to more times
    -be indexed and re-indexed more times

    Case in point, I have a real estate website
    that I put together back in November. I
    bought the domain name that matched the
    keywords I wanted to target and threw the site
    together. There really isn't much to it. Just a
    single page with an IDX (Realtor search engine)
    in an iframe.

    Within one week, the site was in pos. #9 on Google.
    After two months (several backlinks and increased
    popularity among searchers), it moved up to #2.
    Real estate is a HIGHLY competitive industry, especially
    on the internet. But so few people are actually providing
    something of value (i.e. a search WITHOUT hassling them
    for contact info), that the popularity of my site sky-rocketed.

    Haven't done a great deal of research, but it seemed that my
    site jumped 7 BIG positions after I had made a few posts
    in a Real Estate forum with backlinks.

    You could say that my site increased its rank due to age,
    but I think that's missing the point. My site jumped
    because it appeared more relevant to human surfers, and
    Google LOVES that.

    Without taking a look at your site, my basic advice would be
    find a way to get people to stay longer and come back.
    Google notices and tracks these sorts of things.

    Is there some sort of free service or product you can offer
    without needing to ask for contact info, a sale, etc.? Is there
    a daily or weekly report or blog you can add? Dynamic content
    usually helps quite a bit. But again, it isn't because the
    content is dynamic, its because you are providing more relevance
    to the visitors and a more robust experience.
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  • Profile picture of the author Josh T.
    Hey grumpy,
    Sorry.
    Didn't mean to imply that your site wasn't relevant. Merely to
    draw a more specific correlation to the ranking than age alone.
    The length of time a site has been published allows it to build
    more links, visits, etc. So, on the surface, the age seems like
    the difference, but there are more likely some lurking variables.

    I took a look at your links.

    Have you considered some dynamic content on your site? Maybe
    I overlooked it, but could you add a blog or something that would
    make the experience more interactive? Specifically with the topic
    of children, this could be a great place for a parent network community.
    The extra traffic and content would likely get you a ranking boost.
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    • Profile picture of the author MikeWords
      Age means something, but the quality of the backlinks is what makes the difference. If the number 2 site has has 10 PR7 backlinks, and 4 PR5 backlinks, you beat them with by getting one more PR7 backlink. Study your competition and you'll know exactly what to do to outrank them.
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      • Profile picture of the author Bishop81
        Originally Posted by MikeWords View Post

        Age means something, but the quality of the backlinks is what makes the difference. If the number 2 site has has 10 PR7 backlinks, and 4 PR5 backlinks, you beat them with by getting one more PR7 backlink. Study your competition and you'll know exactly what to do to outrank them.
        This is correct. Focus more on the Quality of your backlinks, rather than just the number. Angela Edward's WSO is excellent for this, and I have a site that has done well by using her backlink package.
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        • Profile picture of the author Steadyon
          Originally Posted by Bishop81 View Post

          Angela Edward's WSO is excellent for this, and I have a site that has done well by using her backlink package.

          I have tried to find this without success.

          Do you know the link?

          Thanks.
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  • Profile picture of the author WinsonYeung
    The older the age of the domain name, the easiest it is to get better position in Google.
    New domain name might face google sandbook but old domain will now

    Winson
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  • Profile picture of the author meshmore
    This thread reminds me that if you want to capitilize on the age factor- you should register a domain of your future site - even if you're not going to work on it right away.

    When you're ready to work on it - it would have aged a bit - and the search engines would love it - but of course taking into account all other SEO factors
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    Mesh More

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    • Profile picture of the author Ldimilo
      Originally Posted by meshmore View Post

      This thread reminds me that if you want to capitilize on the age factor- you should register a domain of your future site - even if you're not going to work on it right away.

      When you're ready to work on it - it would have aged a bit - and the search engines would love it - but of course taking into account all other SEO factors
      There are some issues to this...for one you would have to replicate the content so as to look like it is the same as before the domain expired. Also, there is some talk that google resets this....not sure if it is true or not but there are rumors.

      Age of domain does have a profound effect on serp rankings, mainly because the level of trust and authority that google has with a 10 year old site will be much deeper than a site that is only a year or two old.

      Can you beat them by providing more links? Sure....eventually. But in a competitive market it takes a bit of both....age + aged backlinks = higher rankings.

      I recently did a case study on this for some long tail keywords in regards to ezine articles. My thought was that I should be able to easily outrank an ezine article solely by backlinks. I outsourced some links, got to #37 (it was a page on a general marketing website) then disappeared. It was likely sandboxed. My summation was that ezine ranks so well because it has the trust and authority of Google backing it.

      Just my thoughts anyways...
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  • Profile picture of the author Robert Mugabe
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    • Profile picture of the author Ldimilo
      Originally Posted by Robert Mugabe View Post

      Age of domain factor is ust another SEO myth. Create enough excellent content and get a massive number of links and you will beat them soon enough.

      RM
      I am going to respectively disagree here. Age of domain IS a factor...one factor out of 100+ factors that makes up google's algo. The big question is how important is it? Obviously, the current trend in SEO is to concentrate on backlinks because it works. Will it unseat Wikipedia, Amazon or other sites that have solidified their relationship with Google from the #1 listing? Maybe..but it would take a ton of time to get there and chances are that although links do have a factor in the listing, it isn't the only thing.

      The AGE OF THE LINK ITSELF will play a bigger factor as well as the DOMAIN THAT IS LINKING TO IT. In other words, if you have 10 year old site that just happened to have backlinks from CNN, MSN, or WIKIPEDIA that are 5 years old, then you will have a steeper hill to climb.

      In some niches, volumes of links do work...in others they don't work as well. Age of Domain is important because of the age of the links that an aged domain has and has retained.
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  • Profile picture of the author grumpyb
    I thought my OP made it clear
    I have a n enormous amount of backlinks 1400+ against the the number 2 and 3 who have few
    I have at least 3 time as many quality good relevent PR back links
    My site is totaly about the search term
    I do not have the keywords in my url but neither does the number 1 2 or 3
    The only factor I can find is the age of the site
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  • Profile picture of the author Jay Moreno
    hi grumpy,

    personally i believe age is a factor and backlinks obviously help, however is your site optimized, at least to basic SEO 101 standards?

    just a thought...

    also have you extended registration on your domain too? is it a .com or another TLD?

    there are so many factors to look at it is difficult to say without actually viewing it and the other competition

    you mention your site is "totaly about the search term" is it possible your over saturating your keyword density?

    hope that helps
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  • Profile picture of the author -seomaster-
    Age definitely is a factor.

    I had 2 keyword related domains aged 1yr and 4 years.

    Both had original content.
    And the one with age 4yrs ranked higher .

    So i guess its age
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  • Profile picture of the author grumpyb
    Just to bring you up to date
    My site is a PR4 on 10 out of 12 pages
    It is totaly on topic
    It is on page opyimised using IBP as a tool
    It is currently sitting at number 22 on Google for its major search term
    It has now showing 1700 + back links

    On page 1 of Google there are 5 sites that have less than 50 back links (according to backlinkchecker.net) The sites have IMO less relevance and less on topic content than I do.
    The only thing they have that my site does not is Age.

    I may of course be in the Sand Box!
    but no matter what I do This site seems stuck at number 22

    Given the large number of sites on page 1 with few back links and not much on page SEO or content I am starting to think that AGE plays a much larger factor than people are thinking ?
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  • Profile picture of the author The Hypothesis
    Google search "SEOmoz SERP Factors" and click on the first listing.

    The experts rank the age of domain as the #4 highest factor.

    Rand believes it's not even on his top 10, as long as the site ages past 2 years, every other factor becomes more prominent.
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