Sending Autoresponder Emails -From "Whom"?

The same name used on the site on which they opted in. For the "recognition factor". (In my case, that's always a pen-name).

Hi,

Well the truth is that anyone making the big bucks on email marketing, auto responders or etc... will most likely not be forthcoming with the true scoop on your question - From Who.

My answer based on years of being in email marketing is that there is no right answer.

Most likely a company name, a person's name or even the name of the expert would probably not be the right selection.

What is the right answer? The answer is different for every single email marketing/auto responder campaign.

The best thing you can do is build in a planned rotation of a variety of names in the From so that you can identify the reaction from your target audience. Because what works for you in your niche target market may not work in anyone else's market.

If you were doing something with music as an example, I might try a non-copyrighted dead musical expert like Mozart or Chopin in the From name. BUT I would definitely do a rotational test switching up the From name on a statistical basis.

As an example, if you had a list consisting of 10 million email addys, I would do the rotation of the From name every 500,000 or 1,000,000. That way you will see patterns in the responses and how the different test names will impact your overall open rates.

Discard the test names with the lowest opens and continue to fine tune those with the best opens.

Remember to use From names like Mozart or Chopin or Brahms (if you are doing music) or historic figures or other names that are striking as part of your test. You can also do rotational testing on the subject lines as well to get even better results with your overall open statistics.

Bottom line..why doesn't anyone say what to use in the From? Because every industry, every niche, every marketing email campaign has its own unique trends and potential successes based on testing through rotational trials.

Historically people don't care about the CEO, the expert's name (unless you buy rights to use Justin Bieber's name as the From) or even a name that sounds familiar. Everyone is different.

So the answer is........you need to experiment and get your own secret From name. Or you can just pull a name out of a hat, keep your fingers crossed and hope for the best. :-)

Hope that helps clarify the lack of info on this topic.

I would use the same name that you use for the site. In my case I always use my real name. People would feel better knowing its coming from a real person

My sites usually bear a photo of myself, and because many people say I look like Jesus when my hair gets longer, I use "Jeezy" in the From field of all emails.

Nah, just kidding.

Same as above.

I use the name that is used on the site they subscribe on, never company name or
anything else, and always the same for all emails on that list so the receiver should
have at least the basic sense where the mail is coming from.

I operate only through my personal website, so I use my real name (that is, not a pen name).

However, if I ever branch out, I will simply create a persona and use my pen name in the 'from' section.

Am email is still an electronic mail and should come from a
person and not a company. Nobody expects to get a letter
from Apple. They expect to get a letter from someone who
works for Apple.

Would you like to get a mail from "The White House" or from
President Barack Obama?

An email is suppose to be personal. That's what the medium
dictates. So send it from a person--the person who promised
to send it.

-Ray Edwards

don't really overthink about the from name, if you treat your business as a real business you'll be focusing more on the branding of the FROM name whether it's personal or business/ company name. YOu'll focus more on the content because the content will tell the readers that you're different from another in their inbox email.