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What is "Google Search Network"?

by Daniel LaRusso
2 replies
There is a something that I haven't really noticed a lot in the Google adwords search tool - Google Search Network. For example, if you search "restaurants las vegas nv", you get:

Global monthly searches - 880
Local monthly searched - 720
Google search network - 1,600
(that's using desktop devices, it's even more dramatic checking all mobile devices)

If you click the question mark to get a description of the Google search network, it says:
Google Search Network
This column shows the number of user searches for the keyword on the Google Search Network per month, based on an approximate 12-month average.
This statistic is specific to your targeted country and language, and it's available only for exact match type.



I know that a lot of this data may not mean much, but it would be a lot more powerful to talk to a business owner about a 1,600 per month search volume vs a 720 a month search volume. Just as an aside, I sure thought that keyword would have more searches.

But anyway, I see the definition of this term, but is this something that you could use as an estimate of total available traffic?
#google search network
  • Profile picture of the author jamesrich1
    The phrase match and exact match give you more realistic of a actual number people are searching for. Broad match... not so much.
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    • Profile picture of the author Daniel LaRusso
      Originally Posted by jamesrich1 View Post

      The phrase match and exact match give you more realistic of a actual number people are searching for. Broad match... not so much.
      Right, but these are all subsets of the exact match search....
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