Applying for an e-commerce position for a company...
I've been applying for a lot of jobs so that I have a paycheck coming at me once I graduate (a lot of loans to pay off!). One of the jobs that I actually got a response back from was this eCommerce Marketing Representative position that I was really high on getting. Now this position wants me to do the following for them:
- Develop and execute e-commerce marketing campaigns using SEO, PPC ads, and social media.
- Maximize the effectiveness of our websites through online marketing and sales.
- Analyze web metrics and conversion rates to develop targeted online marketing strategies.
- Engage our users through social media postings, blog updates, emails, and contests.
- Create content to post online such as articles, videos, tutorials, comments, and promotions.
- Regular use of various Analytics tools (incl. Google Analytics) to interpret data and translate into actionable recommendations.
- Support users and communicate with customers through email, live chat, and telephone.
The products that they sell online are sublimation items, which can range anywhere from mugs to iphone cases, etc.
My question or some help that I'm after are WSOs or articles which can help me polish off my knowledge in the specific areas that they're after. Or how exactly you would go about marketing this online.
Any thoughtful comments are appreciated :]