Salespage Conversion Went From 5.2% to 10.1%: Easy Method

[Luke McCormack]

Hi all

Its been a while since I have posted, I have been busy with ill health and trying to take MASSIVE action.

One simple thing I have done is convert my written sales pages and turned them into video sales pages.

It really is easy, you already have a script in your current written sales page (whether that be your own or a PLR one) simply open up powerpoint and break it down into simple slides. Then record your audio of the sales page.

Job done, this has been responsible for doubling my conversions to 10.1%.

Feel free to berate or agree. Open to a debate.

Best regards

Nigel

[eternalwarrior]

True. A nice presentation in a video can double up the conversion rate.

[ihsan2all]

I agree with you.

I think people today hate to read long sales page. Even me. It's better to convert it into video. But if your video is lack of info then visitor will go.

Take a look at fiverr. It's only small amount of text. And i see the seller who has top rate seller is them who has a video in their gig. So I assume that video can help increasing sales in fiverr. And others too. :-)

[Dinospider]

Video is the "in" at the moment, people are attracted to video more then a long sales page that just goes on and on and on..

We've all seen those sales pages that just one check of the whole page and it deters me from having a read.

[harrydog]

Hi Nigel
this is the way things are going. Long sales pages are skimmed over, sub heading read and then straight on down onto the Price!

As video grows as it is doing exponentially people are expecting it and will click away if its just text and images, especially with the age group of 30 and below.

Well done Nigel for implementing this and as you say its so easy to do.

[warriorfreak]

I tried this one with one of my sniper site few months back. Though the conversion didn't improved greatly, the bounce rate reduced to a greater extent.

[DireStraits]

Please don't imagine for a second that I'm discouraging the use of video sales-pages, because I know they're the preference of many.

However, I think it'd be a mistake to outright replace a text sales-page with video and assume that that's necessarily the way to go because your conversions increased, for a very simple reason: they each appeal to different demographics.

By using one type exclusively, you'll appeal to those who are receptive to that form at the expense of some of those who aren't. To switch, you're not so much expanding your audience as simply changing it.

One group may well be larger than the other - and it wouldn't surprise me if video wins out, now - but whichever form you choose to the exclusion of the other, you're alienating some people.

The answer, then, might be to cater for both.

[Eduard Stinga]

Now, think about updating your Power Point sales video to a more advanced animated video and imagine what that can do to your conversions

[Alessandro Zamboni]

Hi Nigle and thanks for your testimonial on video sales letter conversion.
I never tried to do one, essentially for language, but I will try in Italy for sure.

Thanks so much and see you soon,
Alessandro Zamboni

[Noel Cunningham]

You know what that makes sense to me...all these big clickbank launches doing the rounds, most of the products are Video Sales pages so there must be something in it?

I think if you are going down this route it would pay to get the job done properly...some nice slides with a good flow to them. I've never done a video sales page but if I do I'll def invest in getting a voice over for it.

I'm sure that would help improve things even further.

[sfx1971]

Originally Posted by Noel Cunningham

I've never done a video sales page but if I do I'll def invest in getting a voice over for it.

I'm sure that would help improve things even further.

I agree and disagree at the same time Noel!

I'm working on a sales video at the moment and one of my concerns is that my accent might put people off and that is a reason to consider outsourcing. However, if I were to outsource the voice over then the passion and the belief that I have in my product can never come across!

[celente]

There are a few people complaining, and you do hear of the guys that say "I hate watching videos" or "why do the gurus keep spamming videos on sales pages"

SIMPLE....and ONE REASON!....

They work.

So if you test and it works, keep using them, if they do not work, forget using them and go back to the standard sales page.

IN my own experience, if you can keep a video under 20 mins, and make it good, you will outpull a text sales letter many times over. Again it just comes down to testing and doing more of what works.

[DireStraits]

Originally Posted by Noel Cunningham

You know what that makes sense to me...all these big clickbank launches doing the rounds, most of the products are Video Sales pages so there must be something in it?

There may be something in it, but not necessarily the thing you think.

That is to say, many people do things not because "they work the best", but because everyone else is doing it. Or because it's easier, as is perhaps the case with slide-based videos.

Bright Red Headlines With Every Word Capitalised Are Very Popular.

But, in my opinion, they're unsightly. Worse, they're difficult to read.

A lot of vendors religiously price their stuff with a 7 on the end. $7, $27, $97, $197, whatever. Why? "Because everyone else does it, so there must be a reason!"

False scarcity and urgency were popular (and still are in many places), but they're frankly an abuse of prospects' trust; and most people, not buying on their first visit to a sales-page anyway, are well aware of this shady tactic.

There are a million-and-one self-defeating things people do, for two main reasons: naïveté and laziness. The assumption that stuff works because others say so and do it themselves; a reluctance to do any of one's own testing; and laziness compounded by the fact that it's sometimes easier to resort to doing things in the way most people do them than in any other way.

I've seen an awful lot of people here talk about using sales videos for no other reason other than they're quicker, easier and more enjoyable to make. Curious, because I was under the impression of people's goal being to make money, not just make light work for themselves.

Again, this isn't a repudiation of video; just of the logic in "doing what others do".

[Chri5123]

Agree with you - but to take this further you should build your sales page for your niche.

Most of the time if I have video on my sales page I get better conversions but not in ALL niches.

I think it all comes down to how well you communicate with your niche - but i have always found video grabs attention and then it is down to the videos message and the sales copy.

[Chri5123]

Agree with you - but to take this further you should build your sales page for your niche.

Most of the time if I have video on my sales page I get better conversions but not in ALL niches.

I think it all comes down to how well you communicate with your niche - but i have always found video grabs attention and then it is down to the videos message and the sales copy.

[Big Al]

Thanks, that's interesting.

Did you leave the sales copy up and have both the video and the copy, or did you ditch the copy and only have the video?

Al

[Luke McCormack]

Big Al - I ditched the copy altogether.

My niche is IM but I value DireStraits comments regarding niche demographics, headlines and pricing points.

I was simply highlighting a method that had worked for me, it may well be down to demographics and I will research this further as it prepares food for thought.

Best regards

Nigel

[ivanadee]

emm...seemed that video sales page is supposed to give more conversion but to me personally, because internet connection in my place is not so fast, I prefer a written sales page.

[Francis Ochoco]

Videos convert well but sometimes it's good to include a sales letter below the video for the people who do not like watching videos or are unable to watch videos on their computers.

[sloanjim]

so this definitlery increases conversions? OK I'll give it ago.

[Lucian Lada]

I'm just wondering: is the auto-play switched on? Does it have a progress bar that you can use to go at any point in the video?

[brettb]

Yeah, making things simple works wonders.

My new membership site has the easiest signup form I've ever seen. Consequently conversions are very high indeed.

[Luke McCormack]

Canyon- Autoplay on. Find with progress bar, viewer tendency is to skip to the end and see price. I want to make sure I have done my bit to sell before price becomes an instant obstacle for sale.

Just experimenting with exit redirect to traditional salespage in the hope of picking up those people who don't like video but may respond to traditional salespage.

Will report back when have sufficient data to analyse.

Best regards to all

Nigel

[kengperapol]

Using exit popup is also increase my conversion rate. I've never tried video sales page yet. Twice conversion rate is worth a try.

[brchap]

There are a lot of people speculating the hell out of this debate...

Kicking the old proverbial "can" around is fine. I love a good argument just as much as the next guy. But, when it comes to results, the ONLY thing that really matters is the numbers.

The best way to get those numbers is testing and tracking. Configure some A/B testing and track your conversions. Once you get a winner, set up another test. Once you get a winner from that one, set up another test.

Personally, since you already figured out that a video will out perform text only, I would start testing the video against a page that has both video AND text. After you get a winner there, I would split text that against a LONGER video (often called a LONG FORM sales video) that goes through a lot of the objections people might have, testimonials, etc.

You might even want to change the video page to one of those that doesn't let you see the "Buy Now" button until the viewer is well into the pitch... sort of like a webinar-style pitch.

Just my $0.02. Hope it helps.

[larry1113]

Originally Posted by Luke McCormack

Hi all

Its been a while since I have posted, I have been busy with ill health and trying to take MASSIVE action.

One simple thing I have done is convert my written sales pages and turned them into video sales pages.

It really is easy, you already have a script in your current written sales page (whether that be your own or a PLR one) simply open up powerpoint and break it down into simple slides. Then record your audio of the sales page.

Job done, this has been responsible for doubling my conversions to 10.1%.

Feel free to berate or agree. Open to a debate.

Best regards

Nigel

Nope I think you have a great point. Salesvideos without the ability to pause convert especially great. Credit: Ryan Deiss I believe

But I would have an exit popup in case they try to click away that leads them to a written salesletter.

[Aussie_Al]

Split test , Split test, Split test!

[TheProgrammer]

Totally agree with the OP, because the world is full of lazy people who don't have energy to read site content, they just wanna sit back and watch.

[AZMD]

I agree that you'll increase conversions with video.

On the newest landing page that I'm now using one of my sites has a 9 minute video, three 2 line testimonials and one button that says "I'm Interested".

50.2% of all visitors are currently requesting more information which is the highest I've ever been able to do.

[Don Schenk]

[QUOTE=DireStraits;6217981]

A lot of vendors religiously price their stuff with a 7 on the end. $7, $27, $97, $197, whatever. Why? "Because everyone else does it, so there must be a reason!" [QUOTE]

If you were involved in selling information products 20-25 years ago you would have known who started that. These were the days of direct mail, and two-step advertising using magazines and postcard to generate leads - leads you could sell to other marketers.

Ted Nicholas ran a series of test comparing info products with prices ending in $147 to $149. He talked about it in his monthly newsletter. He found the $147 price always would outpull the others.

People jumped on the bandwagon just taking his word for it, and the 7s are still with us today.

:-Don

[JD Ways]

Split testing would be a good exercise to do, if your not already doing it? Could get covns even higher? Congratz btw!