What problems do you foresee with my marketing strategy?

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Having been a WP developer for some years, I picked up a WP plugin and sales site on Flippa for a few hundred. I want to use the site to move into selling something online and use it as a vehicle to build my practical business and IM knowledge after spending a lot of time reading over the past few years and not a lot of actual doing.

The plugin has been offered on here as a WSO by its former owner so I'd like to know if there would be any issues with running another WSO as the new owner?

I think I saw a strategy like this on the forums somewhere so forgive me if I've plagiarised, but here is what I had in mind:
  1. Transfer site and sales page
  2. Improve SEO profile of the site (currently just a sales page which I understand Google hates)
  3. Initiate slow-burn SEM campaign, creating a few backlinks based around longtail keywords each week.
  4. Run another WSO if possible (it was promoted via a WSO a few months back)
  5. Collect testimonials and refine what I offer the customer
  6. Run WSO on similar forums (if they exist! Any recommendations?)
  7. Collect more info from customers, refine offer and product
  8. Setup affiliate system (probably via Clickbank)
  9. Approach authority bloggers to review my plugin (offering affiliate sales at high % to them)
  10. Approach other prospective JVs (forum owners) for similar setup
  11. Initiate paid-marketing campaign (probably paid ads on niche-relevant sites)

I'm planning on outsourcing very little until I know the processes involved back to front. I've also done a little market research and read that while there are a few competitors on the market (good sign, shows there is a niche) a number of customers are disgruntled by the quality of their support and indeed the functionality of the product they've bought.

I'd like to compete by delivering better support and a better product. Without giving away too much, I'm considering how to solve the customer's problem from an interesting angle but don't think I can call that until I've got a better idea of who the customer is and why they bought my product.

As I said, I've read an awful lot about IM and business but I'm guilty of doing very little. Can anyone help me to build a stronger strategy here? What am I missing?
#foresee #marketing #problems #strategy

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