Should I Go Lead Gen OR SEO Only For This Client?

0 replies
I recently got my first big win (a.k.a client) and I have been doing some market research on how I could best serve them. I was brought in and asked to help increase business for a law firm.

I was transparent with them and said that I had never done as large of a client but I knew SEO and lead gen could help their business and I would do some market research to find out what their competition was in the market online and I would get back with them.

So I have gotten myself into a unique situation and I am not sure which route to take to make them as happy as possible. Mind you, I am new to this and a client with as much weight as they have in my area would do wonders so my biggest concern is not to make a ton but have them as a happy client that will give me a good reference.

The situation is this, after just Goggling "workman's comp lawyer in XXXX" for 22 towns around mine I have found that NO other firms even rank #1 for divorce, personal injury, and any of the other big case types in this area of the state.

I used the 2010 census date to figure that this area is about 600,000 people. They also do not want me making any major changes to their site (I told them they were not even close to being SEO optimized but they insisted they had spent a good deal of money and they wanted to keep it that way)

So does a SEO model look a lot better here or a lead gen model.

With SEO I would need to set up a couple of layers and need to get an article marketing campaign started. I figure this to be the more expensive up front but far more cheap on the back end if I am right about this area being untapped. This makes them more happy in the long term because the 500 may be less than lead gen fees

With a lead gen I can rank them faster because I plan on starting a host of sites that are cloned to be optimized specifically to each of the towns and I am not hindered by the "SEO shortcomings" of their main site. They are currently doing some type of a lead gen system where one of the attorneys are paying 30-40 dollars a lead. He is unhappy with the quality of leads. I think this system is much better for me because I will hold top 3 ranking using a site for each town that is like www.lawyerinTOWNSTATE.info so I can just do some article writing on each site and a little SEO to get ranked. with this idea I don't think that 1 lead a day would be cutting myself short.

If you have any insight on this PLEASE tell me it what you think. I dont want to waste my time or make any huge mistakes if this is a bad idea.

Thank you in advance
#client #gen #lead #seo

Trending Topics