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Facebook testing 'pay to promote' post tool

by garyfromdurham
4 replies
I see that Facebook are now testing a 'pay to promote post' tool which allows users to pay to highlight or promote a post.

Here is an interesting article on the BBC web site :
BBC News - Facebook tests 'pay to promote post' tool

It seems like they are experimenting with a number of different formats and pricing structures.

It will be interesting to see what effect this has on the Facebook model.
#\\facebook #facebook #pay #post #promote #tool
  • Profile picture of the author Charlotte Jay
    Huh, that's interesting. I had to go and click on the Stuff article as I was confused. Once I saw the screenshot it all made sense. How do they establish how much you pay for it? Is it targeting like regular FB advertising?
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    • Profile picture of the author garyfromdurham
      Originally Posted by Charlotte Jay View Post

      Huh, that's interesting. I had to go and click on the Stuff article as I was confused. Once I saw the screenshot it all made sense. How do they establish how much you pay for it? Is it targeting like regular FB advertising?
      I haven't actually seen it in practice but it is going to be very interesting to see how it all works.

      I am not sure if it will be targeting like a FB ad...it seems to imply that this is just a post that a person can highlight.

      I have a feeling that we will start and see lots of alternative suggestions for FB generating money to appeal to the shareholders.

      Gary
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  • Profile picture of the author kochtgr
    That's the first time I hear about this but I suppose that something like this will add too many spam messages on facebook. It seems that there is a lot of pressure for more profits now that facebook will start trading on NASDAQ...
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    • Profile picture of the author garyfromdurham
      Originally Posted by kochtgr View Post

      That's the first time I hear about this but I suppose that something like this will add too many spam messages on facebook. It seems that there is a lot of pressure for more profits now that facebook will start trading on NASDAQ...
      I think so too.

      I would be interested to read the terms and conditions on this one
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