Got $10,000 in leads, but I can't convert any of them!!

14 replies
Hey guys,

So my website Web Video For Business | Startup Videos | Tutorial Animations | has received about 15 fill outs through it's free quote form in the last three weeks or so.

I responded to each inquiry within 24 hours, I sent these leads a "client kit" which detailed how we work, I sent them the price, etc and I literally have converted NONE thus far. Each lead is worth roughly $600 - $800 on average as that's how much we charge for a 60 second video.

I don't understand WHY people won't buy.. I don't want to budge on price because these videos cost alot of money and time to create.

What should I do?

I am thinking of introducing a competitive difference.. something like "If we don't increase your conversions with one of our videos, we'll refund the money and you get to keep the video" - How does that sound for a guarantee?

Any other tips on converting leads ?

Thanks,
Nick
#$10 #convert #leads
  • Profile picture of the author imfusa
    In my opinion i don't think the money back guarantee will do the trick, it will only give you headaches. I could bet that everyone will ask for refund. The main problem is the niche and the prices.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by nickhumph View Post

    Each lead is worth roughly $600 - $800 on average as that's how much we charge for a 60 second video.
    Originally Posted by nickhumph View Post

    but I can't convert any of them!!
    If you can't convert any of them, yet you think they're each worth $600 - $800, you certainly have a different understanding of the concept of "worth" from mine!

    Nick, you're talking about only 15 people, and you're selling something for $600+?! Without a long history of establishing credibility and building up trust and first selling $47 and $197 products/services?

    When you've been doing it for 6 months and have 5,000 opt-ins, rather than 15, there'll be some meaningful statistics to discuss, and the potential to decide what aspects of the process to split-test.
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    • Profile picture of the author Shaun OReilly
      I have experience of selling professional services around these
      price points.

      I think that your inquiry process is flawed.

      You're asking them questions that should be reserved until
      later in your pre-qualification process.

      Rather than promising them a price quote, look at first getting
      them to tell you what their situation is and what they're looking
      to achieve.

      Then use their answers to determine if or how to approach them
      in follow-up efforts.

      It sounds like you're giving them a price before you've established
      what they're looking for or the value of what you're offering.

      Price before value kills the sale.

      Dedicated to mutual success,

      Shaun
      Signature

      .

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    • Profile picture of the author Exel
      Fifteen people is a miniscule number, especially if you are talking about such high
      priced products. Don't know your previous experience but you should know that
      the average conversions are around 1%. You need to get much more leads.
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    • Profile picture of the author nickhumph
      Originally Posted by Alexa Smith View Post

      If you can't convert any of them, yet you think they're each worth $600 - $800, you certainly have a different understanding of the concept of "worth" from mine!

      Nick, you're talking about only 15 people, and you're selling something for $600+?! Without a long history of establishing credibility and building up trust and first selling $47 and $197 products/services?

      When you've been doing it for 6 months and have 5,000 opt-ins, rather than 15, there'll be some meaningful statistics to discuss, and the potential to decide what aspects of the process to split-test.
      Alexa,
      I agree that is definitely the problem. People don't like, trust, know the business yet.. but I've been having trouble thinking of good low priced products to sell.. I mean what can I sell low priced, that would be popular and relates to my niche :confused:

      Any ideas??
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  • Profile picture of the author Daniel Thompson
    You obviously need a lot more leads. You're selling a high value product and your conversion rates will probably be pretty low.

    Are you keeping these leads on an email list and continuing to provide helpful information and gentle reminders over time? I expect that most of your leads have just a casual curiosity about your prices. A few might be serious about using your type of service at some point, but it's not likely that they will be able to commit right now. Even when they are ready to commit, they will likely check out several of your competitors first.

    It's kind of like owning a jewelry store and mistaking everyone who looks in the window as someone who is ready to make a purchase. There's a lot more work that has to be done to make a sale and for certain items like engagement rings, people won't buy until the time is exactly right.
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  • Profile picture of the author Microsys
    Have you considered having more products hitting different price ranges. That way, very big companies who can afford will still go for the deluxe versions, but you can also sell small business owners (for whom e.g. 800$ is a lot of money) cheaper videos, like 299$
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  • Profile picture of the author TonyLaw
    Just my uneducated opinion, but I think you could explain your services better on the first page. Right now the first thing I see is:

    "Animated videos are the opposite of boring. Visitors will decide whether or not to stay on your website within the first 5 seconds. A web video is fun, engaging and will educate your customers immediately!"

    Then there's a button to view pricing and one to "learn more".

    Maybe explain your services and why they need it then link to pricing. I think it needs more "selling" in order to prod them to look further. IMHO.

    Hope this helps.
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  • Profile picture of the author Daniel Thompson
    If you can't lower the prices, maybe you should think about increasing them to allow yourself a greater advertising budget so you can get enough leads to do some testing. If you can add more products or services in a lower price range, that might help too.
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  • Profile picture of the author vivi62
    why dont you offer them access to one of the videos for free and get them hooked on the idea before trying to sell them the rest.One of the top marketers gives away at least 3 videos to a high ticket product before trying to sell it and he makes thousands a day.
    Regards
    vivi62
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    • Profile picture of the author nickhumph
      Originally Posted by vivi62 View Post

      why dont you offer them access to one of the videos for free and get them hooked on the idea before trying to sell them the rest.One of the top marketers gives away at least 3 videos to a high ticket product before trying to sell it and he makes thousands a day.
      Regards
      vivi62
      These cost alot to make - it's not like I have a software product. They are custom tailored to each business, I can't just "give them away" and if I did it would have to be very strategic
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  • Profile picture of the author InVizion
    You have to build a relationship first, most people won't just buy! They don't know you, trust you, etc. Set up a landing page, offer a free report, get the opt-in, build a relationship. It takes time and you need a lot more traffic!
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