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How would you handle a WSO with 4 buy Options?

by Garish Wasil
23 replies
Hi Warriors,

I am currently working on my upcoming WSO which would be a Wordpress Plugin. I am creating 2 versions for it : a lite and a Pro version (with some more features in the Pro one than in Lite, as obvious).

But the trouble is both those versions will have further 2 License versions (Limited site license and Unlimited site license). So in a total, I would have to include 4 Buy buttons in my WSO.

Would that look weird ? I haven't seen any WSO, so far, with such issue. Would it confuse the buyers ?

I'd love to know your opinions/suggestions on how should I handle this issue ?
#buy #handle #options #wso
  • Profile picture of the author Edge25
    I would maybe just do two types just pro 3 domains and then the ulimited
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  • Profile picture of the author Garish Wasil
    That's definitely one way out, But I want to list the lite version too. It would be low in cost and the pro version would have a lot more features and would be a bit more expensive (so only less warriors would buy this pro version, but many will buy the lite one (probably)).

    Warriors, Really need you input here.
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  • Profile picture of the author Garish Wasil
    Nobody got a solution ?
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    • Profile picture of the author TheArticlePros
      Originally Posted by garish View Post

      Nobody got a solution ?
      Why not do a graphic like this:



      Label each column as A, B, C, and D, and then under that, you have have a "buy" button for A, for B, for C, and for D?

      -- j

      PS: I'm behind a firewall, so I can't tell if the graphic is working correctly. Here's the URL if for it if it's not:

      Code:
      http://www.graphicsfuel.com/wp-content/uploads/2011/12/pricing-table.jpg
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      • Profile picture of the author Garish Wasil
        Originally Posted by JaRyCu View Post

        Why not do a graphic like this:



        Label each column as A, B, C, and D, and then under that, you have have a "buy" button for A, for B, for C, and for D?

        -- j

        PS: I'm behind a firewall, so I can't tell if the graphic is working correctly. Here's the URL if for it if it's not:

        Code:
        http://www.graphicsfuel.com/wp-content/uploads/2011/12/pricing-table.jpg

        Thanks JaRyCu for your input. That graphics layout looks really cool and probably would solve my problem.

        But as I have to add those big Warrior pro buy buttons there under each of the column (and there would be 4 such columns), would not that table look congested, confusing ?

        Sadly I am not a copywriter, so I don't really know which pattern/layout would look/appeal the best to users.
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        • Profile picture of the author Robert Carbine
          Originally Posted by garish View Post

          But as I have to add those big Warrior pro buy buttons there under each of the column (and there would be 4 such columns), would not that table look congested, confusing ?
          As long as you have the wso pro buy buttons somewhere on the page you can also use your own button that links to the same page. That way your table wont look as congested.
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  • Profile picture of the author TheArticlePros
    My idea wasn't to add the buttons to the graphic. If I weren't at my day job, I'd whip out Photoshop and do a really crude representation of what I meant. Let me try to describe it, though:

    1) Create your graphic, similar to the one I linked above.

    2) Create an HTML table below that. Make the table 2 columns x 4 rows. The left columns would have Product A's name, Product B's name, etc, and the column on the right would have the "buy" buttons.

    Does that make better sense? You can turn off the table borders with the HTML code (I linked you to an example above) so that no one knows there's a table there.

    -- j
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  • Profile picture of the author Andy Fletcher
    All of the Digi plugins have been sold with three license types and very few issues.

    Just make sure everything is clearly labelled and people know what they're getting. You'll be fine.

    Andy
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  • Profile picture of the author royljestr
    Just put them all in there, but be very descriptive. Warriors are generally smart enough it understand what is going on
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    • Profile picture of the author TheArticlePros
      Originally Posted by royljestr View Post

      Just put them all in there, but be very descriptive. Warriors are generally smart enough it understand what is going on
      Have you read through the posts in this forum lately?

      -- j
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  • Profile picture of the author WillR
    It's worth pointing out that you will require a separate license for each new WSO Pro button you create. So just to list that WSO would be (4 x $19) for the buttons and then the $40 listing fee. You are also not a War Room member yet which is required for submitting WSO's so there is another $37. So your total just to get this WSO listed would be:

    $153

    Just making sure you were aware of what you are up for before you even start selling.
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  • Profile picture of the author MikeLantz
    A recommendation I haven't seen here yet that could help would be to offer only 1 or 2 options on the WSO post, and then the other options could be on the backend as an upsell.

    I am not 100% sure how I would recommend you do it with the options you have, as I am not familiar with your product, but I am sure some combination like that could work.

    And, just to clarify from WillR's post, there are no upfront fees required to use WSO Pro anymore, so you can drop the 4 x$ 19 from your consideration. (In case that mattered.)

    Good luck!

    Mike
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    • Profile picture of the author WillR
      Originally Posted by MikeLantz View Post

      And, just to clarify from WillR's post, there are no upfront fees required to use WSO Pro anymore, so you can drop the 4 x$ 19 from your consideration. (In case that mattered.)
      My bad. I had forgotten about that recent update.

      As Mike said, putting some options as upgrades on the backend could be a good alternative. You just want to try and keep your front end offer as simple as possible -- usually the fewer options the less confusing it is for people. If you can include all 4 options on the main page and not confuse people at the same time then that's ok too.
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  • Profile picture of the author Ettienne
    The more options the better I say. Go for it
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  • Profile picture of the author asuran
    I would tie them up in an upsell path.
    People could pay for the lite or the pro version then
    they would be taken to the upsell page where they could purchase the
    multi site licence for the plugin.
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  • Profile picture of the author socialmassmedia
    I would suggest you do the lite version as your front end offer and pro as your oto (upsell) especially if you dont have one. So 2 prices points on front end and then 2 on the backend.
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  • Profile picture of the author Garish Wasil
    My idea wasn't to add the buttons to the graphic. If I weren't at my day job, I'd whip out Photoshop and do a really crude representation of what I meant. Let me try to describe it, though:

    1) Create your graphic, similar to the one I linked above.

    2) Create an HTML table below that. Make the table 2 columns x 4 rows. The left columns would have Product A's name, Product B's name, etc, and the column on the right would have the "buy" buttons.

    Does that make better sense? You can turn off the table borders with the HTML code (I linked you to an example above) so that no one knows there's a table there.

    -- j
    Thanks again J for clearing it further. I think the table method would be the best to go with. (But I was just wondering what would those sign up buttons in the graphc mean then ? I hope you meant to remove them from that graphic)

    I've done WSO's like that in the past - as you lead in to it, make it clear there are four options and then list them under sub-headings like:

    OPTION 1 - Lite, Single Site License

    [BUTTON]

    OPTION 2 - Lite, Multi-Site License

    Etc., etc.,
    That was my very first thought (very obvious). But the thing that the buttons would be listed down and down in a single column was what was worrying me.

    All of the Digi plugins have been sold with three license types and very few issues.

    Just make sure everything is clearly labelled and people know what they're getting. You'll be fine.

    Andy
    hmm, thanks for sharing that. I thought it would create a problem if I list it that way, but your example sounds like there is no issue with such method. Thank again.
    One more thing : I think you are the guy behind digiresults . Can you please tell why it don't open in India and some other countries, Is it for US only ? Or am I missing something ?

    Just put them all in there, but be very descriptive. Warriors are generally smart enough it understand what is going on
    Have you read through the posts in this forum lately?

    -- j
    Well, warriors are smart and no doubt in that, lol
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  • Profile picture of the author Garish Wasil
    As long as you have the wso pro buy buttons somewhere on the page you can also use your own button that links to the same page. That way your table wont look as congested.
    Ahh, you are right. But I feel warriors are more used to (and love) those Warrior pro type buy buttons and so I'd be using that

    It's worth pointing out that you will require a separate license for each new WSO Pro button you create. So just to list that WSO would be (4 x $19) for the buttons and then the $40 listing fee. You are also not a War Room member yet which is required for submitting WSO's so there is another $37. So your total just to get this WSO listed would be:

    $153

    Just making sure you were aware of what you are up for before you even start selling.
    A recommendation I haven't seen here yet that could help would be to offer only 1 or 2 options on the WSO post, and then the other options could be on the backend as an upsell.

    I am not 100% sure how I would recommend you do it with the options you have, as I am not familiar with your product, but I am sure some combination like that could work.

    And, just to clarify from WillR's post, there are no upfront fees required to use WSO Pro anymore, so you can drop the 4 x$ 19 from your consideration. (In case that mattered.)

    Good luck!

    Mike
    I knew that and I was well prepared for that $153 but WOW I didn't know that WarriorPlus has waived that fees now. Thanks a lot Mike for telling and saving my $76

    As for the War Room membership, I know I need it and I will be in very soon

    And for the Upsell way, that is good too. But I wanted to showcase the pro version on the frontend as it has got some amazing features too, so I might be losing sales if I feature only the Lite version on the WSO (though the Lite version is super cool too ) . I am still not sure how would I handle it though.

    Mike, would you suggest how should I handle this, if I pm you some more details about it ?
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  • Profile picture of the author Garish Wasil
    The more options the better I say. Go for it
    Seems like true

    I would tie them up in an upsell path.
    People could pay for the lite or the pro version then
    they would be taken to the upsell page where they could purchase the
    multi site licence for the plugin.
    You mean offer the limited licence versions on the frontend and unlimited versions as the upsell ? I don't feel it's any good. Moreover, that way, people are going to throw a lot of PMs replies on the thread asking for the price of the unlimited licence.

    I would suggest you do the lite version as your front end offer and pro as your oto (upsell) especially if you dont have one. So 2 prices points on front end and then 2 on the backend.
    I am still skeptical about the OTO, whether even should I create one or not. Would definitely think over it
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  • Profile picture of the author Chrisbroholm
    Keep it simple and make two versions, light and pro that both include developer license.

    If you wanted to sell the light single site for 3.95 and the light developer site for 9.95 just sell one that includes all for 7.95 - swings and roundabouts and less confusions for purchasers.

    Same with the pro if you had say 27 and 47 just go 37 total and eliminate an option. I truly think the more simpler you keep it the better, as with too many options people might become confused and not buy ultimately.
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  • Profile picture of the author Gerald Arno
    Banned
    I don't think it would confuse the buyers at all.. As long as you state the clear benefits and features of the plugin, everything should be clear to the buyer.

    Problems mostly arise when the description/features are not stated clearly enough. People want to get as much information on the product as helpful, and they want to believe that it is what they want to buy.

    Make sure to state what makes your plugin(s) unique and different to other plugins. People want to buy the best plugin that's out there, not the 2nd or 3rd best. So, your task is it to persuade them that you have what they want.
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    • Profile picture of the author TheArticlePros
      Originally Posted by garish View Post

      Thanks again J for clearing it further. I think the table method would be the best to go with. (But I was just wondering what would those sign up buttons in the graphc mean then ? I hope you meant to remove them from that graphic)
      The graphic's not mine...I just grabbed it out of Google images yesterday to show you what I was trying to describe. I work during the day, so I don't have all of my nifty tools and graphics packs handy at work.

      -- j
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  • Profile picture of the author Garish Wasil
    Keep it simple and make two versions, light and pro that both include developer license.

    If you wanted to sell the light single site for 3.95 and the light developer site for 9.95 just sell one that includes all for 7.95 - swings and roundabouts and less confusions for purchasers.

    Same with the pro if you had say 27 and 47 just go 37 total and eliminate an option. I truly think the more simpler you keep it the better, as with too many options people might become confused and not buy ultimately.
    That's a cool idea. But I wanted to give an option for the warriors who are short of money at that time or who are just starting out in IM, so Lite version would be affordable for them. And the Pro version would be for those who can actually afford it and want a complete feature rich plugin.

    I don't think it would confuse the buyers at all.. As long as you state the clear benefits and features of the plugin, everything should be clear to the buyer.

    Problems mostly arise when the description/features are not stated clearly enough. People want to get as much information on the product as helpful, and they want to believe that it is what they want to buy.

    Make sure to state what makes your plugin(s) unique and different to other plugins. People want to buy the best plugin that's out there, not the 2nd or 3rd best. So, your task is it to persuade them that you have what they want.
    Yes, that's what I have decided for now. The plugin is the uniquest of all and provides tremendous value to the end user, so at last, I feel like options would not be an issue. The various options would definitely help them customize their purchase according to how much they can afford, how much they want etc.

    The graphic's not mine...I just grabbed it out of Google images yesterday to show you what I was trying to describe. I work during the day, so I don't have all of my nifty tools and graphics packs handy at work.

    -- j
    I understand. Glad that you helped
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