Building my Fitness Business Online

by 6 comments
I've been on this forum for a couple of months now and it has been hugely helpful (thanks very much to everyone who has replied to my questions) so I thought I'd write a quick post introducing myself.

I am fitness journalist and trainer based in the UK. My work has been published in many high-profile magazines, websites and newspapers: Runner's World, Bodyfit, Cosmopolitan, the Sunday Times, the Independent, Weight Watchers, BBC, to name a few.

Although I continue to write for selected print publications occasionally, I'm now focusing most of my time on building my business online. I launched a fitness content site in February this year (see my sig). This is already doing well (5K+ unique visitors per month and rising), although it could be doing a lot better if only I could find more time to work on it.

Also, two weeks ago I launched a weight loss and fitness blog: juliasfitnessblog .com

I'm surprised and delighted at how well this has gone down. Daily unique visitor numbers are in the mid to high hundreds already. Here I write from a more personal perspective, giving advice on weight loss and fitness strung together via the narrative of my own quest to get into supreme shape.

The early success of this blog is due mainly to the fact that I'm driving people over from social media, Twitter mostly - I have over 12k followers on there.

Just last week I started making an email list and I sent out my first newsletter last Friday. It only has 77 subscribers at the moment, but it's growing every day and I'm not even offering any initial sign-up incentive yet. (I will be adding something soon.)

Something else I have in the pipeline is an ebook which I will release once I have reached my target weight and fitness levels to give more in-depth info and details on the programme I followed. I will start work on that soon.

I thought I knew quite a bit about creating and managing content sites when I started this journey around the start of 2012, but I've learned so much this year that I sometimes feel my head might explode! I know now that I still have a lot more to learn and I'm so glad I found this forum to help me on the way.

So, that's where I'm at in a nutshell. As you can tell, I'm kind of busy trying to fit all that in alongside my freelance journalism. But I'm intensely passionate about helping people to get into shape, so despite the long hours, I'm enjoying the work.

I really appreciate all the help members of this forum have already given me - and will be a very grateful recipient of any further advice people might care to offer!

At the moment my sites are not really making any money to speak of, just a few pounds per week from adsense and affiliate links. It's early days, I know, but any tips to help me speed up the rise in income would be great.

I'm not actively looking for JV partners right now, but if you have something in fitness or weight loss niche you would like to talk to me about please feel free to get in touch.

As mentioned, I'm a novice when it comes to earning money from internet marketing, but I do know how write fantastic articles, so if I can help you with anything like that, again, feel free to holler.

Julia
#internet marketing #building #business #ebook #fitness #list builiding #online #weight loss
  • Profile picture of the author Shaun OReilly
    Congratulations on building an online business around
    something you're passionate about. It certainly makes
    the journey easier and more enjoyable.

    If you've written for the prestigious publications that
    you mention, then highlight these more prominently on
    your websites. It's an instant credibility booster.

    You may already know about a fellow Warrior from the
    UK who has a diet-related site - The Lunch Box diet:

    Blog The Lunch Box Diet - Best Diet For Healthy Weight LossThe Lunch Box Diet – Best Diet For Healthy Weight Loss (no affil.)

    View Profile: lunchboxdiet

    Good luck!

    Dedicated to mutual success,

    Shaun
  • Profile picture of the author Warrior Roy
    Are you turning any of your articles into products? You could offer your own products on your blog, send emails with advice and product offers, and drive additional traffic to your products and your blog with CPV traffic.
    • Profile picture of the author aelara
      Well done.

      Having had content published on respectable print media outlets will certainly stand you in good staid for the future of your site. Use this skill you have to create and add exciting content to both your website and newly created blog and I am sure you will surge ahead in terms of visitor numbers and interactions.

      Good luck for the future.
  • Profile picture of the author Paul Guest
    It looks like you have made great strides Julia, well done.

    I think you need create a business plan now in how you are to monetise the site from now on. Then you can steer the rest of your work in the right direction.

    I would have a recommended products section where you have tested fitness equipment and add affiliate links, you can then pepper your content with these products and pick up some organic traffic for them aswell.
    • Profile picture of the author Julia B
      Originally Posted by Shaun OReilly View Post

      Congratulations on building an online business around
      something you're passionate about. It certainly makes
      the journey easier and more enjoyable.

      If you've written for the prestigious publications that
      you mention, then highlight these more prominently on
      your websites. It's an instant credibility booster.

      You may already know about a fellow Warrior from the
      UK who has a diet-related site - The Lunch Box diet:

      Blog The Lunch Box Diet - Best Diet For Healthy Weight LossThe Lunch Box Diet Best Diet For Healthy Weight Loss (no affil.)

      View Profile: lunchboxdiet

      Good luck!

      Dedicated to mutual success,

      Shaun
      Thanks Shaun, I can't imagine how people can do this stuff in an area they're not passionate about, but some seem to! I hadn't seem that website, looks very interesting, thanks for the link.


      Originally Posted by Alyona The Publicist View Post

      I just have one advice for you - keep adding fresh content to your blog and your website will soon go viral and success will come eventually (you are already on the right track)

      Even tough you are in a very competitive niche, it seems you know what you are talking about and you are very much passionate about that particular subject. This is a recipe for success, I believe anyone writing or talking about something he/she is passionate about is already halfway to making lots of profits

      Are you doing any backlinking campaigns or perhaps some publicity on facebook, such a site is ideal for a facebook campaign
      Thanks Alyona, I am adding content as often as I can and looking at ways to optimise my time so I can do more. I haven't really done much in the way of back linking or Facebook publicity, those are things I will start to look into soon.

      Originally Posted by Warrior Roy View Post

      Are you turning any of your articles into products? You could offer your own products on your blog, send emails with advice and product offers, and drive additional traffic to your products and your blog with CPV traffic.
      Hi Roy, I'm definitely thinking about how I could package some of my articles as a product. At the moment I'm gathering copies of fitness ebooks to review and, if they fit well with my ethos, promote on my sites. This is helping me get a feel for the ebook market. I haven't really thought about CPV yet, I think that's something I'll look at further down the line. Thanks for the tips.


      Originally Posted by aelara View Post

      Well done.

      Having had content published on respectable print media outlets will certainly stand you in good staid for the future of your site. Use this skill you have to create and add exciting content to both your website and newly created blog and I am sure you will surge ahead in terms of visitor numbers and interactions.

      Good luck for the future.
      Thanks aelara.


      Originally Posted by Paul Guest View Post

      It looks like you have made great strides Julia, well done.

      I think you need create a business plan now in how you are to monetise the site from now on. Then you can steer the rest of your work in the right direction.

      I would have a recommended products section where you have tested fitness equipment and add affiliate links, you can then pepper your content with these products and pick up some organic traffic for them aswell.
      Thanks Paul, in some ways I feel like I've come a long way in just a few months, in others I know I'm just getting to grips what needs to be done. I think you're right, I should make a plan. My ideas have changed quite a lot over the last few weeks, but I'm starting to come up with what feels like a more concrete plan. As for product reviews, I've already started that and it's certainly an area I'm looking to expand. Really appreciate the advice.

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