Humour in your copy? One lump or two?
copy or indeed forum post. There's a post that uses it quite subtly and it's
amazing how many folk just didn't get it. Getting your point across using the
written word can be challenging at the best of times and if you then inject
humour, particularly irony or sarcasm, you've really increased the chances of
being misunderstood.
Unless you know your audience well and they know you, I think it best to use
humour with caution.
Peter
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