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And the Pre-launch anxiety kicks in...

by Brandon Lam
2 replies
Hey guys,

Been a while since I've posted here. Been a lurker more than anything in the past to be honest, but I've learned a TON from this site from all the members.

I'm launching a website soon and I'm really trying to formulate a prelaunch tactic. I'm not doing a full blown launch but I'd like to run some sort of promotion/sale for the launch date.

I'm wondering what kind of promotions you guys have run in the past for your websites. When I say promotion, I mean for example a 48 hour, lifetime membership for a fixed price. Then after the 48 hours is up, the website returns to its fixed month to month membership rate.

I can give you some details on my site so you get an idea of the niche and what may or may not work etc.

My website is a social networking website for DJs. Combining aspects of live streaming and online music sharing, I think the site is definitely one of a kind in the DJ niche. The site will charge roughly $10 a month to join. (Other sites that have half our features offer $12.99 rates.)

To all you membership website owners, plzz speak up

Thanks!
Brandon
#anxiety #kicks #prelaunch
  • Profile picture of the author Elion Makkink
    Hi Brandon,

    I would recommend using $9,95 or $9,99. Not $10 (just psychology).
    Secondly, you want to make sure you get a lot of affiliates in (you need affiliates).
    Give them a nice commission, about 50% recurring and they will send your offer to their lists. It might be hard to find DJ affiliates though. But I think if you prelaunch this concept with low traffic, then the prelaunch will not be as powerful as it should be.

    Lifetime membership for a fixed price (or even one-time-fee) would be a good idea!

    Goodluck!
    Signature

    Cheers,
    Elion Makkink

    Become an SEO Hustler too at seohustlers.com

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  • Profile picture of the author Brandon Lam
    Hey Elion,

    Thanks for the info! I actually am planning to use an $8.99 price point. I totally agree with you in terms of affiliates. I actually run a more traditional Clickbank product so I know a bit about building an affiliate army. The problem is exactly what you said. The DJ niche is quite different than say the IM or fitness niche where an insane amount of products and paid membership sites are available. In those types of niches, everyone wants to help everyone because in the end, both get paid.

    In my niche, it's more like other DJ sites probably don't want to run a promotion like mine because I'd literally be stealing there customers/viewers or whatever they are doing on there sites. At this point, I'm not even going to offer an affiliate program. I think using the Netflix affiliate model may be the way to go where other website owners can apply to be an affiliate and I would approve them based on there info and how well it would match up. I could be completely wrong with this tactic but I think I'm going to roll with it.

    Cheers man,
    Brandon
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