Here's how to boost conversion by up to 300%!
or sad people, I would guess happy people. I mean, they
are in a good mood and so they should be 'happy' to spend
more money.
Isn't this the basis of all those seminars (pitchfests): get
people happy and then ask for their money?
But this 2007 study shows that sad people would pay
up to 300% for the same item as happy people.
http://content.ksg.harvard.edu/lerne...ot-miserly.pdf
Goes to show that we can't always depend on "common sense"
in our marketing, but should test everything.
I wouldn't suggest that you place a picture of a casket next your
buy button, but you'll understand why grieving people spend so
much on funerals.
-Ray Edwards
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⨠Here's How to Make Your First $177 Online
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