Here's how to boost conversion by up to 300%!

by Raydal
11 replies
If I were asked who spend more money, happy people
or sad people, I would guess happy people. I mean, they
are in a good mood and so they should be 'happy' to spend
more money.

Isn't this the basis of all those seminars (pitchfests): get
people happy and then ask for their money?

But this 2007 study shows that sad people would pay
up to 300% for the same item as happy people.

http://content.ksg.harvard.edu/lerne...ot-miserly.pdf

Goes to show that we can't always depend on "common sense"
in our marketing, but should test everything.

I wouldn't suggest that you place a picture of a casket next your
buy button, but you'll understand why grieving people spend so
much on funerals.

-Ray Edwards
#300% #boost #conversion
  • Profile picture of the author One Man
    Hey Raydal thanks for sharing the link to that study - and I agree with you when you say that as marketers and online money makers it should be our duty to test every angle, this is after-all how discoverys and progressions are made.

    Peace, One.
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    • Profile picture of the author Gail_Curran
      I think that spending money has been shown to tap into the pleasure centres of the brain, so perhaps people who are sad or depressed are trying to make themselves feel better by buying something.

      .
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      • Profile picture of the author Dan C. Rinnert
        The sad thing is that a lot of Internet marketers do the opposite; they sell products to happy people who then become sad after they start looking through what they purchased.
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        • Profile picture of the author Raydal
          Originally Posted by Dan C. Rinnert View Post

          The sad thing is that a lot of Internet marketers do the opposite; they sell products to happy people who then become sad after they start looking through what they purchased.
          And so they buy more!

          This is not a far-fetched theory because there are so many
          people who continue to spend more money even though they
          have been disappointed before--maybe the disappointment is
          the very reason why they keep spending.

          But according to the study:
          It is important to emphasize that the miseryis-not-miserly effect, like other emotion-carryover effects, involves incidental emotion, that is, emotion that should be irrelevant
          to the decision at hand (see Loewenstein & Lerner, 2003).
          -Ray Edwards
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          The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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          • Profile picture of the author Tangycontent
            Originally Posted by Raydal View Post

            And so they buy more!

            This is not a far-fetched theory because there are so many
            people who continue to spend more money even though they
            have been disappointed before--maybe the disappointment is
            the very reason why they keep spending.
            Nothing like the "guru" effect, eh?

            "I bought this system for $997 from someone I don't know and it failed me. The best solution I can think of is to buy their new $1997 solution because they're promising that one will work even BETTER!!!"
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            • Profile picture of the author Raydal
              Originally Posted by Tangycontent View Post

              Nothing like the "guru" effect, eh?

              "I bought this system for $997 from someone I don't know and it failed me. The best solution I can think of is to buy their new $1997 solution because they're promising that one will work even BETTER!!!"
              Well the study was quoted in this documentary explaining from a
              behavior science point of view the stock market crash of 2008.

              Very interesting take: NOVA | Mind Over Money

              -Ray Edwards
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              The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author WillR
    Well it only makes sense. A sad person is usually a person with problems. The best products are those that solve nagging problems... weight loss, make money online, quit smoking, get rid of anxiety, psoriasis cures, etc.
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    • Profile picture of the author Raydal
      Originally Posted by WillR View Post

      Well it only makes sense. A sad person is usually a person with problems. The best products are those that solve nagging problems... weight loss, make money online, quit smoking, get rid of anxiety, psoriasis cures, etc.
      Except these are not people who are buying things to make
      them happy and solve their problems. People just spend more
      on the same item when they are sad. The sadness has no
      relationship to what they buy.

      -Ray Edwards
      Signature
      The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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      • Profile picture of the author WillR
        Originally Posted by Raydal View Post

        Except these are not people who are buying things to make them happy and solve their problems.
        Actually that's EXACTLY why they are buying things... to try and make themselves happy. If it weren't the case then there would be no difference between the buying habits of a happy and sad person.

        That is unless these people are buying guns, nooses, and lengths of hoses?
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  • Profile picture of the author Frank Donovan
    Originally Posted by Raydal View Post

    Isn't this the basis of all those seminars (pitchfests): get
    people happy and then ask for their money?
    Nope. The purpose is to get people motivated and then ask for their money.
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  • Profile picture of the author Dann Vicker
    Brilliant!!! Time to start making my subscribers very very sad...bumper sales and commissions.

    Seriously!!! I'd go with my common sense which tells me that making them happier makes them good buyers, not the opposite.

    Dann
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    Looking for high quality solo ad traffic? 200-2000 clicks available/day. Testimonials here. PM me

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