How Do I Use IM Techniques In MLM???

JeffXRacer · 02-26-2009, 02:31 PM

I am curious on how you can and if you should use different internet marketing techniques in a MLM that I am currently involved in. Do you have any specific tactics or advice that would help me incorporate these two elements of marketing in growing my business? Thanks.

JeffXRacer.

Loren Woirhaye · 02-26-2009, 02:37 PM

Every mlm situation is different in some ways. The internet may
help you out or it may have you spinning your wheels. Probably
the best use is email.

For a low-ticket program I sincerely recommend you advertise
offline and drive traffic to your lead-capture site. This way you
stand a chance of having some sort of "mind share" with prospects.
If you try to find them among the general internet crowd you'll
be trying to shout over the roar of an ocean.

If your product is of special interest to some non-opportunity
seeker groups you may find communities of them online who
will be receptive.

floridatroy · 02-26-2009, 06:55 PM

Loren makes a good point bringing up the offline marketing aspect to help boost your business. Maybe a combination of print advertising and online ads that lead back to your landing page or website would boost traffic and response rate. I would say to get your website's name and url out in front of as many people as possible. It's always a numbers game!

Scott Lundergan · 02-26-2009, 08:43 PM

I would definitely recommend a unique approach for using
IM strategies in MLM. When I was in direct sales/network marketing ,
my friend and partner used all the IM strategies (lead capture,
unique product angle, free report, introduce product, longtail
keywords, etc) in the world and STAYED AWAY from every
typical MLM strategy (replicated page, go the call at 6 pm, tell
your friends, make 100 dials, blah blah) and was very successful.

One of his USP's was that he had a training center for how to do
internet marketing FOR the specific MLM business, which was an
easy sell because it doesn't take a genius to realize that there's not
much leverage in "smiling and dialing" to a list of 1000
"opportunity" leads sold to 4 people last week

JeffXRacer · 02-26-2009, 09:07 PM

All great suggestions, I especially like the training center. It shows support from the upline. Thanks

Scott Lundergan · 02-26-2009, 09:27 PM

Quote:

Originally Posted by JeffXRacer

All great suggestions, I especially like the training center. It shows support from the upline. Thanks

That's the direct strategy why people bought from him is because everyone they enrolled would have access to the training center as well. After all it was said and done, just that USP alone was how he did over $250k his first year...coming from the IM background (just to get your creative wheels spinning)

p2y · 02-26-2009, 09:32 PM

I don't think the two are really that different except you have different goals. With IM you're trying to get them to click on a link, with MLM you're probably trying to get them to hand over their contact information. In the end I think the key will be good copywriting

IdeaSponge · 02-26-2009, 09:50 PM

I've been using IM for MLM - off and on - for a few years now. If you can find the right angle it works great and you can get some serious momentum. Best of all, once you have a system set up - from prospecting through to training - you are not working near as hard as many of the "old schoolers". With the extra time you can dabble in other IM activities and pump up your income.

bert81 · 02-26-2009, 11:46 PM

It should be the same. MLM should be growing now with the recession too...

ss61288 · 02-27-2009, 12:46 AM

Create squidoo / hub pages, articles and videos that target the keyword of the mlm company you are promoting. The best way to get traffic is when they are already looking up info on the company you promote.

If you can create a wealth of information and target these keywords (depending on your competition) you will have a very good chance of ranking highly. Why? because i've found that alot of people involved in mlm aren't using the leverage of the internet and are solely following the sheep with the offline prospecting strategies...

jasondinner · 02-27-2009, 12:57 AM

My advice to you is to go through James Grandstaff's stuff, especially http://DownlineSecrets2.com ( no affiliate link )

That guy knows how build big downlines and also created a downline building script
that is plug and play.

Plus he's a great internet marketer, so he shows network marketers how to work
network and internet marketing together.

Definitely someone to watch and learn from when it comes to that stuff.

Plus he's my homie which is why I know his stuff is legit.

Jason

02-26-2009, 02:31 PM	#1
JeffXRacer Warrior Member Join Date: Feb 2009 Location: Cape Coral, FL Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	How Do I Use IM Techniques In MLM??? I am curious on how you can and if you should use different internet marketing techniques in a MLM that I am currently involved in. Do you have any specific tactics or advice that would help me incorporate these two elements of marketing in growing my business? Thanks. JeffXRacer.
	*NEW RECESSION PROOF BUSINESS OPPORTUNITY* Global Launch March 2nd 9pm EST at: www.allxclub.com Join Me Now ==> www.allxclubpro.com/1103401

02-26-2009, 02:37 PM	#2
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,542 Blog Entries: 15 Thanks: 117 Thanked 904 Times in 651 Posts Social Networking Contact Info	Re: How Do I Use IM Techniques In MLM??? Every mlm situation is different in some ways. The internet may help you out or it may have you spinning your wheels. Probably the best use is email. For a low-ticket program I sincerely recommend you advertise offline and drive traffic to your lead-capture site. This way you stand a chance of having some sort of "mind share" with prospects. If you try to find them among the general internet crowd you'll be trying to shout over the roar of an ocean. If your product is of special interest to some non-opportunity seeker groups you may find communities of them online who will be receptive.
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02-26-2009, 06:55 PM	#3
floridatroy Active Warrior Join Date: Jan 2009 Location: SouthWest Florida Posts: 45 Thanks: 4 Thanked 5 Times in 5 Posts	Re: How Do I Use IM Techniques In MLM??? Loren makes a good point bringing up the offline marketing aspect to help boost your business. Maybe a combination of print advertising and online ads that lead back to your landing page or website would boost traffic and response rate. I would say to get your website's name and url out in front of as many people as possible. It's always a numbers game!
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02-26-2009, 08:43 PM	#4
Scott Lundergan Mad Video Scientist War Room Member Join Date: Nov 2005 Location: San Diego, California Posts: 1,430 Thanks: 35 Thanked 43 Times in 34 Posts Social Networking Contact Info	Re: How Do I Use IM Techniques In MLM??? I would definitely recommend a unique approach for using IM strategies in MLM. When I was in direct sales/network marketing , my friend and partner used all the IM strategies (lead capture, unique product angle, free report, introduce product, longtail keywords, etc) in the world and STAYED AWAY from every typical MLM strategy (replicated page, go the call at 6 pm, tell your friends, make 100 dials, blah blah) and was very successful. One of his USP's was that he had a training center for how to do internet marketing FOR the specific MLM business, which was an easy sell because it doesn't take a genius to realize that there's not much leverage in "smiling and dialing" to a list of 1000 "opportunity" leads sold to 4 people last week
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02-26-2009, 09:07 PM	#5
JeffXRacer Warrior Member Join Date: Feb 2009 Location: Cape Coral, FL Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How Do I Use IM Techniques In MLM??? All great suggestions, I especially like the training center. It shows support from the upline. Thanks
	*NEW RECESSION PROOF BUSINESS OPPORTUNITY* Global Launch March 2nd 9pm EST at: www.allxclub.com Join Me Now ==> www.allxclubpro.com/1103401

02-26-2009, 09:32 PM	#7
p2y Advanced Warrior War Room Member Join Date: Feb 2007 Posts: 508 Thanks: 9 Thanked 187 Times in 57 Posts	Re: How Do I Use IM Techniques In MLM??? I don't think the two are really that different except you have different goals. With IM you're trying to get them to click on a link, with MLM you're probably trying to get them to hand over their contact information. In the end I think the key will be good copywriting

02-26-2009, 09:50 PM	#8
IdeaSponge aka Corey Koehler Join Date: Feb 2009 Location: Minnesota Posts: 22 Thanks: 1 Thanked 1 Time in 1 Post	Re: How Do I Use IM Techniques In MLM??? I've been using IM for MLM - off and on - for a few years now. If you can find the right angle it works great and you can get some serious momentum. Best of all, once you have a system set up - from prospecting through to training - you are not working near as hard as many of the "old schoolers". With the extra time you can dabble in other IM activities and pump up your income.

02-26-2009, 11:46 PM	#9
bert81 Active Warrior Join Date: Oct 2008 Posts: 70 Thanks: 18 Thanked 3 Times in 3 Posts	Re: How Do I Use IM Techniques In MLM??? It should be the same. MLM should be growing now with the recession too...

02-27-2009, 12:46 AM	#10
ss61288 Active Warrior Join Date: Dec 2008 Posts: 94 Thanks: 2 Thanked 2 Times in 2 Posts	Re: How Do I Use IM Techniques In MLM??? Create squidoo / hub pages, articles and videos that target the keyword of the mlm company you are promoting. The best way to get traffic is when they are already looking up info on the company you promote. If you can create a wealth of information and target these keywords (depending on your competition) you will have a very good chance of ranking highly. Why? because i've found that alot of people involved in mlm aren't using the leverage of the internet and are solely following the sheep with the offline prospecting strategies...

02-27-2009, 12:57 AM	#11
jasondinner Balla Ass Marketer :P War Room Member Join Date: Aug 2005 Location: Long Island, NY USA. Posts: 1,524 Thanks: 233 Thanked 150 Times in 112 Posts Social Networking	Re: How Do I Use IM Techniques In MLM??? My advice to you is to go through James Grandstaff's stuff, especially http://DownlineSecrets2.com ( no affiliate link ) That guy knows how build big downlines and also created a downline building script that is plug and play. Plus he's a great internet marketer, so he shows network marketers how to work network and internet marketing together. Definitely someone to watch and learn from when it comes to that stuff. Plus he's my homie which is why I know his stuff is legit. Jason
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