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Facebook Users Don't Click Ads

by The Copy Nazi Banned
12 replies
A reportby CNBC and Associated Press, found that 57% of Facebook's users never click on or engage with any commercial content on the site, with another 26% saying they rarely do.

Only 4% of Facebook users say they often click on ads.

http://www.cnbc.com/id/47413410
#ads #click #facebook #users
  • Profile picture of the author xxxJamesxxx
    I'm not surprised, people are there to socialize.

    James Scholes
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    • Profile picture of the author Mark Coverdale
      4% of 800 000 000 = 32 000 000

      That leaves 32,000,000 people clicking ads. Someone, somewhere is making some cash.
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  • Profile picture of the author absoluteallen
    Seems there's many "numbers" as to how many Facebook users are active. With that, 800 million or +, is the round about estimate per month.

    Four percent is around 32 million users clicking on ads.

    Not too shabby!
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    • Profile picture of the author Mark Coverdale
      Originally Posted by absoluteallen View Post

      Seems there's many "numbers" as to how many Facebook users are active. With that, 800 million or +, seems to be the standard estimate.

      Four percent is around 32 million users clicking on ads.

      Not too shabby!
      Sorry you snuck in.
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  • Profile picture of the author roadywreck
    Social Media = CASH

    at its finest!
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  • Profile picture of the author T086
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  • Profile picture of the author Fawad Naseer
    I get clicks on my ads.. but those people never engage .. or buy anything..
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  • Profile picture of the author EaglePiServ
    Funny, I clicked on an ad yesterday - A simple text ad caught my (subconscious) eye...
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  • Profile picture of the author sbucciarel
    Banned
    I honestly never even notice the ads. I don't go on Facebook for the advertising and I never visit "brand" pages either. I interact with my family on Facebook and look at their new photos, etc. I've grown ad blind to most ads over the years.

    But yeah ... GM pulling their Facebook ads right before the IPO ... great timing. lol
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    • Profile picture of the author Frank Donovan
      When asked in polls, most people claim not to be affected by any advertising, so I always take surveys like this with a pinch of salt.

      As with any marketing channel, you'll only know if it works for you by testing.
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  • Profile picture of the author funkynassau
    I have clicked maybe one ad, possibly two, in the several years I've been on fb. I'm not a good consumer, I guess! Tho really, most of the ads I see are for stuff I have no use for.
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    ChipFixx custom mixed auto touchup paint kits.
    http://www.chipfixx.ca

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  • Profile picture of the author WillR
    You are forgetting one very important statistic. 99% of people who click on ads do so without even realizing it or remembering they did so.

    Perfect example was my friend a few weeks ago. Asking me how I thought a particular app was making money. I said by having those big banner ads down the bottom of the page. Which ads? Those banners right there. Oh, I never noticed them before. Oh hang on, yes, I saw that Expedia ad last week and clicked on it.

    You will find this type of scenario is not the exception but the rule. Therefore studies that simply ask people the question "Do you click on ads" are never going to give you anywhere near a realistic figure.
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