WSO Mailing Lists. What Is Acceptable?

1 replies
I've just recently launched my second WSO. It is a wordpress plugin version of the viral content locking scripts that came with my first WSO.

Now I had lots of good feedback for my first WSO and almost everyone seemed happy with it, but at the time I didn't add my customers to a list and I didn't send a confirmation email asking if it was ok to mail them in future.

Do you think it is acceptable to contact my customers now and inform them about my latest WSO? Afterall, if some of them use wordpress they may find it useful. Or is unsolicitated mailing like this always unnacceptable?

And in more general terms check the poll, do you think its ok to automatically add WSO customers to your list? Should they be sent an opt-out email immediately? Or should customers always have to opt-in on a web form?

It almost goes without saying that all mailing lists should have unsubscribe links on each email.
#acceptable #email #lists #mailing #unsolicited #wso
  • Profile picture of the author salegurus
    Originally Posted by s1ngular1ty View Post


    Now I had lots of good feedback for my first WSO and almost everyone seemed happy with it, but at the time I didn't add my customers to a list and I didn't send a confirmation email asking if it was ok to mail them in future.

    Do you think it is acceptable to contact my customers now and inform them about my latest WSO? Afterall, if some of them use wordpress they may find it useful. Or is unsolicitated mailing like this always unnacceptable?
    Many if not most sellers say they use the optin to inform customers of any updates when infact it's a ruse to bombard you with affiliate offers.

    And in more general terms do you think its ok to automatically add WSO customers to your list? Should they be sent an opt-out email immediately? Or is it fine to just have an unsubscribe link on each email?
    Don't think you can auto add customers unless you make it clear when they signup.
    I may be wrong but you have to use a double optin for any list and include an optout link with all correspondence.
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