Can I make it as a noob building one authority site?

35 replies
Hi All,

So, I'm still working away at the material for my golf site and was wondering what people thought about my decision to build one authority site in the golf niche?

Is this crazy for a noob to be doing and in this niche?

I had, had enough of looking for small niches and keywords etc, it just did not interest me or hold my attention, so I reverted back to the old adage of doing something you love. I love golf. Plain and simple. And fortunately I know A LOT about it and am rather good. Is this enough of a reason for me to attack this niche?

Ive currently wrote a good few thousand words and continue to build up my content. After which I will have my site built to the branding spec I am targetting. Fortunately I have some money to invest to get this done.

Do people think this could be a success or am I aiming too high and settng myself up for an almighty fall?

Any advice would be welcomed.

Cheers

G
#authority #building #make #noob #site
  • Profile picture of the author jakecoop79
    I don't think you are aiming to high and you can definitely make this work and make money at it.

    If you really have something to offer people, then building an authority site on something you love is a great option.

    Be patient, stay focused, and you can make it work.
    Signature

    {{ DiscussionBoard.errors[6263344].message }}
  • Profile picture of the author regervin
    Golf is a huge niche and there is never a shortage of eager buyers. Find yourself a niche within the niche and you should be fine. Remain focused and determined...
    {{ DiscussionBoard.errors[6263363].message }}
  • Profile picture of the author GSMarketing
    Thanks for the comments gents.

    Regervin, I really struglle to do this because I find myself wanting to write about EVERYTHING in the world of golf. Anything you could suggest to get away from this?

    I do really want my site to be an authority in GOLF, if I dilute the niche down will I not get too far away from this?

    Cheers
    {{ DiscussionBoard.errors[6263437].message }}
    • Profile picture of the author Ben_Doyle
      Originally Posted by GSMarketing View Post

      Thanks for the comments gents.

      Regervin, I really struglle to do this because I find myself wanting to write about EVERYTHING in the world of golf. Anything you could suggest to get away from this?

      I do really want my site to be an authority in GOLF, if I dilute the niche down will I not get too far away from this?

      Cheers
      You could create an authority site, definitely! But focus each article/piece of content on a specific subject.

      ie Putting, Driving, '10 Ways to Improve Your Swing' etc.

      You could also create products on these topics to sell.

      Good luck!

      Ben
      {{ DiscussionBoard.errors[6263768].message }}
  • Profile picture of the author braincandy7
    You are not aiming too high. Make sure you stay focused and do the proper keyword and competition research when deciding what to aim for.

    Don't throw any rubbish backlinks at your site either or you could waste all your good work.
    {{ DiscussionBoard.errors[6263456].message }}
  • Profile picture of the author TheArticlePros
    Congrats on your decision to take action and make progress! I really like the authority niches best, myself, because they show a dedication to your decision. When I first found the WF a year or two ago, one of the first posts I ever read here was by a guy named Jim Hudson that I'd met in another forum. I think you might get some inspiration out of it:

    http://www.warriorforum.com/main-int...onth-mark.html

    The thread is 5 pages long, but it's definitely worth reading through the whole thing. I still go back to it from time-to-time.

    -- j
    Signature

    Posting About Life & Video Games:
    http://www.jarycu.com

    {{ DiscussionBoard.errors[6263484].message }}
    • Profile picture of the author Lainie
      I think you'll be fine too. Google loves authority sites.

      What you could do is have your home page with sub niches leading off, treat each sub niche as a mini website within your main website so that you have a clear hierachy.

      View each sub niche as a box you're going to fill with great content and keep each sub niche tightly relevant. In time, each sub niche will rank as well as your home page, so you'll be ranking for loads of keywords related to golf.

      Plan ahead so as you build each sub niche you can add more sub niches as you go and if it all works out your site could well become an authority in golf.

      All authority sites began as just a few pages and then they grew into major online resources that were recognised as authority sites.

      Lainie
      {{ DiscussionBoard.errors[6263614].message }}
  • Profile picture of the author mosthost
    I'm going to go against my other esteemed Warriors and suggest you will not be able to create an authority website on the subject of 'Golf.' It's too damn vague.

    You'd be much better off drilling down two levels and creating an authoritative website in a sub-niche.

    Also, in order to be an authority, it helps to have expert content. Are you an internationally recognized leader for "Golf?"
    {{ DiscussionBoard.errors[6263698].message }}
    • Profile picture of the author GSMarketing
      Originally Posted by mosthost View Post


      Also, in order to be an authority, it helps to have expert content. Are you an internationally recognized leader for "Golf?"
      No I'm not an internationally recognized leader for golf but surely 99.9% of people on this forum are not an internationally recognized leader in their field.

      Are you suggesting that if I had a website on cooking, perhaps giving my opinion on the best knife set to use, I would have to be an internationally recognized chef? Or if I gave people healthy lifestyle tips I'd have to be an internationally recognized fitness trainer to the hollywood stars?

      I'm not to sure what you are suggesting, should I just give up because I'm not an internationally recognized leader for anything?

      Please ellaborate.

      Cheers

      G
      {{ DiscussionBoard.errors[6263742].message }}
      • Profile picture of the author mosthost
        Originally Posted by GSMarketing View Post

        No I'm not an internationally recognized leader for golf but surely 99.9% of people on this forum are not an internationally recognized leader in their field.

        Are you suggesting that if I had a website on cooking, perhaps giving my opinion on the best knife set to use, I would have to be an internationally recognized chef? Or if I gave people healthy lifestyle tips I'd have to be an internationally recognized fitness trainer to the hollywood stars?

        I'm not to sure what you are suggesting, should I just give up because I'm not an internationally recognized leader for anything?

        Please ellaborate.

        Cheers

        G
        I think you and I have a much different view point of what constitutes 'authority' online. Certainly many people here are not experts in the niches in which they operate. They're charlatans.

        I take it you think an authority site means 'big.'

        Either way, "Golf" is not an internet marketing niche. It's a sport and an entire industry. If you're setting up a one man shop to cover a topic that enormous, then surely you will have no ability to compete against well-staffed authority sites.

        That's why I suggested choosing a sub-niche. Otherwise you'll be going against 'Golf.com' which is run by Sports Illustrated.
        {{ DiscussionBoard.errors[6263797].message }}
        • Profile picture of the author GSMarketing
          Originally Posted by mosthost View Post

          I think you and I have a much different view point of what constitutes 'authority' online. Certainly many people here are not experts in the niches in which they operate. They're charlatans.

          I take it you think an authority site means 'big.'

          Either way, "Golf" is not an internet marketing niche. It's a sport and an entire industry. If you're setting up a one man shop to cover a topic that enormous, then surely you will have no ability to compete against well-staffed authority sites.

          That's why I suggested choosing a sub-niche. Otherwise you'll be going against 'Golf.com' which is run by Sports Illustrated.
          I understand what you are saying in regard to it be a sport but surely that does not make it 'not an im niche.' It still can be applied to all the IM techniques that stand true.

          I also understand that in theory I will be up against sites like golf.com which are incredibly well run and provide expert knowledge. But that isn't too say that there is room for other sites which provide expert knowledge in this field.

          By that suggestion, there would only no need for bbc sport because sky sports cover the same topics, or there would be no need for play.com because I can get the same items on amazon, or theres no point in anyone having a recipe website because I can get 1000s from Jamie Oliver. Not everyone who wants to read about golf visits golf.com and I hope to provide a different perspective.

          I understand it will be a lot of work, especially to begin with, but I already have over 200 articles for the site and this number continues to grow. I'm hoping to outsource a lot of the tasks once I have an efficient process.

          Thanks

          G
          {{ DiscussionBoard.errors[6263907].message }}
  • Profile picture of the author GSMarketing
    YES Guys and Gals!!!

    You're keeping me motivated and making me think I can actually do this and make a success of it. Thank you so much.

    Roll on the 10k months
    {{ DiscussionBoard.errors[6263699].message }}
  • Profile picture of the author mosthost
    Good luck to you, G. I hope you succeed!

    There is always room for another website. (Otherwise there wouldn't be billions of them!)
    {{ DiscussionBoard.errors[6263923].message }}
  • Profile picture of the author msu
    Sounds like a great plan and kudos to you for having the courage to go with a subject you love.

    You might find golf is too wide a niche and too completive. In which case, maybe narrow it down a little to golf equipment or something like that. I bet you could do some great videos for example showing people how to get the best use out of a particular club.

    I'm not a golfer but you get the idea

    Equipment would also lend itself naturally to affiliate and Amazon links.
    Signature
    New to WordPress? Save time with my beginner's guide:
    WordPress Step-by-Step
    (for Kindle & Kindle Apps)

    I'm a top-notch WordPress developer: hire me
    {{ DiscussionBoard.errors[6263953].message }}
  • Profile picture of the author Dietriffic
    You definitely don't have to be already classed as an authority in order to create an authoritative site.

    Think of this approach for example: Learning DSLR Video | Learn How To Shoot HD Video With A DSLR

    That site owner had little clue about what the site is about when he started, but instead of becoming an expert before he started, he used to site to share what he was learning as he went.

    By using YouTube and a down-to-earth style, he's built up what looks like a pretty authoritative presence.

    Yet, the url doesn't scream, 'I'm a expert'. It still reveals its roots.

    The reason it works and the site has grown, is simply because the site answers common problems, gives accessible solutions, and basically gives good value to the visitor.

    And there lies the key of any authority site.

    It's not in the individual. It's in the value you provide to the visitor.

    It takes work, but if you have a keen interest in golf, are a good teacher, can communicate effectively, and add a little personality in it all, it's totally possible to build an authoritative site in almost any niche.

    I recommend you follow the example of SocialTriggers.com

    Write well, don't necessarily write often, put effort into guest posting on relevant sites, add value, give actionable advice, use video, interview experts, and build a list.

    Do that, and you'll get on okay.
    Signature

    — Melanie (RD)

    Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
    Join me: Twitter and Facebook

    {{ DiscussionBoard.errors[6263989].message }}
  • Profile picture of the author MattJackson
    Like everyone else has said well done for taking action, by the sounds of it your site could be very useful to visitors and so I'm sure you can make money with it.

    I don't think its such a bad thing that your site is about golf, its gives you lots of scope and places to grow into as your site gets bigger, just make sure for now you stay very specific to one or two things.

    I'd look for a long tail keyword or 12 that would be really easy to rank for, as in just having your titles and headings right will get you page 1, then write some really good content about that keyword. This will get the traffic flowing to you site and google will start to trust your domain more. If you aim strait for 'golf' you will just get lost in the competition.

    Well done for following your passion and the best of luck to you
    {{ DiscussionBoard.errors[6264035].message }}
  • Profile picture of the author Chris-
    Yes, you could certainly succeed in the golf niche.

    One specific comment is that Amazon sell golf equipment, and really well-written Amazon product reports can be a great way to make money (as I've done myself). Think about giving people more information than they can get just reading Amazon itself, such as if there's a problem users find with a particular product, say exactly WHY a particular alternative doesn't have that problem. Since you get commission on whatever they buy, you can really afford to be honest, and tell them the real reasons why they should choose a particular product for a particular use.

    Add some more general golf pages, as well as Amazon product reports, make some of your own products (ebooks are easy, video can be done too), and keep learning about IM.

    Don't make the mistake of doing too many backlinks, or you could get your site de-indexed and ruin all your hard work! Or if you want to be more careful, split your work among a few different sites on different interconnected topics, then you can be a bit more experimental, and if you make a mistake on one site, you don't lose everything. Google rewards relevance, so a bunch of small sites can easily make more money than one big one anyway, and it's easy enough to link them.

    Make a start, keep on learning, and you'll get there


    Chris
    {{ DiscussionBoard.errors[6264544].message }}
  • Profile picture of the author yukon
    Banned
    OP, you defiantly don't have to be an expert on a niche, having a passion for golf is all the expertise you need.

    Nobody in this world knows everything about a subject/niche, they might know a lot, but not everything.

    My first site was in a hobby niche, I did focus on a sub-niche though. Right now I dominate the SERPs & forums with that site. Staying focused on a sub-niche helps.

    My advice, If you have something (Golf) that you seriously enjoy, go all out with an authority site, don't hold back anything you know on the subject.

    BTW, you should be able to find targeted traffic in niche forums.
    {{ DiscussionBoard.errors[6264879].message }}
  • Profile picture of the author David Sneen
    If I were to go to a local golf shop, I would be quite sure that none of the employees could play well enough to play on the tour. That is not the point.

    You need to create enough content to keep the golfer interested, until he/she can make a purchase. Good luck!
    Signature
    David Sneen
    It's what you do when no one is watching
    that determines what you will be able to
    do when everyone is watching.
    {{ DiscussionBoard.errors[6264964].message }}
    • Profile picture of the author RichBeck
      Originally Posted by David Sneen View Post

      If I were to go to a local golf shop, I would be quite sure that none of the employees could play well enough to play on the tour. That is not the point.
      David,

      Very true! You would not expect the 20 something blonde medical sales rep to perform brain surgery.....

      She just needs to know about the equipment and its benefits...... Just like the salesman at the Golf shop or web site.....

      God Bless,

      Rich
      {{ DiscussionBoard.errors[6265016].message }}
    • Profile picture of the author fin
      I think it's a great idea.

      Try and come up with a unique selling point which sets you apart from all the other blogs.

      As an example, you could focus on the mobility side to golf. Lots of people have blogs about how to hit a ball. I haven't seen much blogs about exercises/stretches you can perform which will improve your golf swing.

      Just an example, but you get the point.

      Be different.
      {{ DiscussionBoard.errors[6265019].message }}
  • Profile picture of the author wizzard1222
    Any Authority site is good....
    {{ DiscussionBoard.errors[6265144].message }}
  • Profile picture of the author ivanadee
    I think it's ok.
    If you think you are not an expert, just hire a writer from fiverr or warriorforum.
    As long as you have a good keyword with low competition and good searches, no matter what the niche, you are OK
    {{ DiscussionBoard.errors[6265251].message }}
  • Profile picture of the author luane
    If you build a following (or a LIST) of people who know you, like you and trust you, there are hundreds of products that you can write about in Golf which is an evergreen subject and definitely a hungry crowd. Go to golf forums and offer tips with your website linked and people will find their way back to you. Make a facebook page and go to those who love golf and comment on their posts with a link back to your FB page which at the top keeps some type of good real estate pointing back to your website or money page. ENGAGE with your golf community at every level online and find out where they hang out.

    Go to Alexa.com and find the golf forums and get in there and post and post and post.

    You have picked a winner. You just need to invite the traffic there.

    If you find out in a few months,that your traffic is not converting, try a different landing page to be your website that is more appealing. Rotate different offers and you WILL find one that converts consistently. I found out that it is trying different ones to see what people are BUYING, not just looking for information about that is key.

    Hope that helps!

    Kristie from Georgia
    {{ DiscussionBoard.errors[6265302].message }}
  • Profile picture of the author Dayne Dylan
    Banned
    Why not just create one single page, with an optin, and give away a free golf report. Then you can build up a list of subscribers and continue to send them golf tips, and product picks (affiliate links), and other affiliate products.

    So it could be like this...

    Squeeze Page > Email List > Give Content > Offer > More Content > Offers...

    Just another thought instead of building up a big site.
    {{ DiscussionBoard.errors[6265314].message }}
    • Profile picture of the author TheArticlePros
      Originally Posted by Dayne Dylan View Post

      Why not just create one single page, with an optin, and give away a free golf report. Then you can build up a list of subscribers and continue to send them golf tips, and product picks (affiliate links), and other affiliate products.

      So it could be like this...

      Squeeze Page > Email List > Give Content > Offer > More Content > Offers...

      Just another thought instead of building up a big site.
      I think the OP may not be interested in that, which is why he/she is wanting to go the authority site route.

      Internet Marketing consists of so many different disciplines. After a year and a half sampling them, I don't think that one is any better than any of the others; it's just a matter of seeing what fits your personality type the best.

      For me, the idea you served up is fantastic. My short attention span can handle it. I actually love the idea of an authority site, too, but you have to concentrate on it for more than 2 days, and I drink too much coffee to sit still for that long.

      -- j
      Signature

      Posting About Life & Video Games:
      http://www.jarycu.com

      {{ DiscussionBoard.errors[6267877].message }}
      • Profile picture of the author Dan Curtis
        You can be successful with a golf website if you provide valuable information and are patient.

        By the way, part of the difference of opinion that you are seeing is related to the use of the term "niche."

        Most marketers would probably agree with this definition for niche from the World English Dictionary: (modifier) relating to or aimed at a small specialized group or market.

        So in this case golf would not be a niche because it is not a small market.

        What would be a niche in the field of golf? You'd be getting closer if you had a site about "how to cure your slice."
        {{ DiscussionBoard.errors[6268170].message }}
  • Profile picture of the author Brent
    Originally Posted by GSMarketing View Post

    Hi All,

    So, I'm still working away at the material for my golf site and was wondering what people thought about my decision to build one authority site in the golf niche?

    Is this crazy for a noob to be doing and in this niche?

    I had, had enough of looking for small niches and keywords etc, it just did not interest me or hold my attention, so I reverted back to the old adage of doing something you love. I love golf. Plain and simple. And fortunately I know A LOT about it and am rather good. Is this enough of a reason for me to attack this niche?

    Ive currently wrote a good few thousand words and continue to build up my content. After which I will have my site built to the branding spec I am targetting. Fortunately I have some money to invest to get this done.

    Do people think this could be a success or am I aiming too high and settng myself up for an almighty fall?

    Any advice would be welcomed.

    Cheers

    G
    Whatever you do, don't be mediocre.

    The golf niche is great if you know what you are talking about.

    If you are going to write about golf, you must make sure that you can produce (or acquire) a steady stream of high quality content long term.

    Pick something else if you don't think you will be able to sustain it in the golf niche.
    {{ DiscussionBoard.errors[6268279].message }}
  • Profile picture of the author UW
    You can target any niche you want if you target long tail keywords in your articles. For example make an article called "how to have fade on your iron shots" When you focus on writing articles targeting long tail keywords you wont have to worry about competing for a keyword such as "golf". This way it makes it easier to get traffic from google
    {{ DiscussionBoard.errors[6268354].message }}
  • Profile picture of the author GSMarketing
    Morning All,

    Thanks for all the replies so far.

    Provides the drive I need to stay focussed.

    Just to clarify some points people have highlighted above; I have wrote articles that target longer tail keywords such as, how to cure a slice, but with a bit of an edge. I have wrote all the material myself. I am not a pro but have a handicap that would allow me to possibly become one. I have wrote content for my site and my autoresponder list and will have a giveaway to get readers onto my list. This way I will be able to market to them via the website and via the list. I do not think I will ever run out of things to say and have wrote a number of editorial/journalistic pieces to have on the site, im hoping to get featured in some news channels.

    Thanks again for the advice and I welcome anymore

    G
    {{ DiscussionBoard.errors[6268586].message }}
    • Profile picture of the author Brent
      Originally Posted by GSMarketing View Post

      Morning All,

      Thanks for all the replies so far.

      Provides the drive I need to stay focussed.

      Just to clarify some points people have highlighted above; I have wrote articles that target longer tail keywords such as, how to cure a slice, but with a bit of an edge. I have wrote all the material myself. I am not a pro but have a handicap that would allow me to possibly become one. I have wrote content for my site and my autoresponder list and will have a giveaway to get readers onto my list. This way I will be able to market to them via the website and via the list. I do not think I will ever run out of things to say and have wrote a number of editorial/journalistic pieces to have on the site, im hoping to get featured in some news channels.

      Thanks again for the advice and I welcome anymore

      G
      You have everything you need. The worst thing you can do now is wait... get something up so you have something to work on and improve over time.
      {{ DiscussionBoard.errors[6268616].message }}
    • Profile picture of the author Frank Donovan
      Originally Posted by GSMarketing View Post

      I do not think I will ever run out of things to say and have wrote a number of editorial/journalistic pieces to have on the site, im hoping to get featured in some news channels.
      Hi G,

      Please don't take this the wrong way, but if you've written most of the content yourself, be sure to have your work proofread or copy-edited before you publish. It's important that an authority site looks professional.

      Also, don't just stuff the site with articles. Include videos, news snippets and interactive elements to help keep your visitors engaged and eager to return.

      Good luck!


      Frank
      Signature


      {{ DiscussionBoard.errors[6269182].message }}
  • Profile picture of the author feelgoodtime
    If you love what you are doing and if you invest some real passion into it, I believe you can be successful. Just keep writing and DON'T EVER GIVE UP!
    {{ DiscussionBoard.errors[6268706].message }}
  • Profile picture of the author Eduard Stinga
    The only obstacle between you and success is yourself. So don't wait for Warriors to tell you that you can do it, just go out there and do it yourself!
    {{ DiscussionBoard.errors[6269026].message }}
  • Profile picture of the author WebPen
    I don't think it's impossible- just realize that you can make money with it along the way. You don't have to wait until it gets huge before you can start monetizing it.
    {{ DiscussionBoard.errors[6269195].message }}

Trending Topics