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Google Keyword Tool: Which Match Type Is The Best For Keyword Research?

by happyguy
5 replies
Hi Warriors,

I am confused about using the above mentioned tool. The match type section has: broad, exact, phrase and negative.

Please guys, which should I use when researching?

happyguy
#google #keyword #match #research #tool #type
  • Profile picture of the author DerrickLamont
    Banned
    i say when doing research with google keyword is use

    phrase, i think me personally its the best way to research with that tool..
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  • Profile picture of the author Trieu
    phrase is the best I would say. Using broad wont be targeted enough.
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  • Profile picture of the author kevinw1
    Exact will give you the most conservative numbers, which means you are more likely to see actual results close to what you expect. Phrase match gives over-optimistic numbers IMO and makes it too easy to put work into something which will never pan out.

    If you're not clea ron the difference between exact, phrase and broad match, take a look here:
    Use a Keyword Program to Research Your Niche
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  • Profile picture of the author JJOrana
    Depends on what exactly you're looking for. But normally "exact" should be use.
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  • Profile picture of the author cgj1981
    I would recommend exact just because they are the specific terms you want to buildout from.
    For example if you had broad or phrase wheel meaning tires you could get rims, cars, etc. which all could be relevant to you. However you could also get spinning wheel, wheel of fortune which are not relevant to your search.
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