Sales Tax / VAT Question

14 replies
As a UK-based marketer operating a UK limited company, I know that I have to register for VAT if my UK sales go over a certain threshold. As I understand it, I also need to register for the equivalent of VAT in other EU countries if my sales there exceed the local thresholds.

However....

My sites are hosted with Hostgator and I'm predominantly targeting the US market and I'm unsure about the regulations concerning sales tax in the US. I've come across the concept of a "Nexus" and wondered if that meant that since Hostgator is in Texas, I'd be liable to collect (and pay) Texas sales tax? If so, do I need to register my business there somehow? Are there any thresholds that I need to cross?

What about affiliate commissions? Do they incur any form of tax (other than being taxed as part of my profits)?

If anyone can shed any light on this for me, I'd be most grateful!

Many thanks,
-John.
#question #sales #tax #vat
  • Profile picture of the author Ian Harmon
    Hi John, I'm in the UK too and my understanding is that if you employ any full-time staff in the US (excluding freelancers) or you own any offices or equipment there, not including rented hosting, then you would have to register with the IRS.

    This is only my understanding though that I've got from CPA networks when I've joined up with them. Someone with a bit more US legal knowledge could probably confirm that....
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  • Profile picture of the author Thomas
    Originally Posted by jlandells View Post

    As a UK-based marketer operating a UK limited company, I know that I have to register for VAT if my UK sales go over a certain threshold. As I understand it, I also need to register for the equivalent of VAT in other EU countries if my sales there exceed the local thresholds.

    However....

    My sites are hosted with Hostgator and I'm predominantly targeting the US market and I'm unsure about the regulations concerning sales tax in the US. I've come across the concept of a "Nexus" and wondered if that meant that since Hostgator is in Texas, I'd be liable to collect (and pay) Texas sales tax? If so, do I need to register my business there somehow? Are there any thresholds that I need to cross?

    What about affiliate commissions? Do they incur any form of tax (other than being taxed as part of my profits)?

    If anyone can shed any light on this for me, I'd be most grateful!

    Many thanks,
    -John.
    John,

    What type of products/services are you selling? If they are digital products, you should consider using a company like Clickbank to side-step all of your concerns in one go:

    Technically, you sell the product to Clickbank and they sell it on to the final customer. If that final customer is in the E.U., then Clickbank will take care of the VAT issue. You don't need to be concerned with it at all.

    IIRC, they also apply and collect any applicable sales-tax in the U.S. Also, the fact that you have your sites hosted in Texas isn't going to be an issue.

    Finally, they pay all your affiliates too. IIRC, U.S.-based affiliates submit tax-related documents directly to Clickbank, while non-US affiliates are left to their own devices.

    You fit into all this as somebody wholesaling digital products to a company in the US. You don't charge anyone VAT (or sales tax) yourself. I know Clickbank has detractors but, given the amount of sheer hassle they can save you from, they are well worth a look. The only potential downside I can see is, if those Clickbank sales are your only sales, you wont have any VAT deductions on your business expenses (although, if it's a purely digital business, you're unlikely to have many expenses anyway).

    And, of course, it (the VAT) isn't your money in the first place.

    Regards,
    Tommy.
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  • Profile picture of the author JustVisiting
    Originally Posted by jlandells View Post

    As I understand it, I also need to register for the equivalent of VAT in other EU countries if my sales there exceed the local thresholds.
    Sounds like an admin NIGHTMARE and impossible to implement except for the likes of Amazon who do charge the correct VAT for products ordered from each EU member country.

    However, I thought if an EU individual bought a product tax-paid in any of the EU member states then because we are meant to be a **single market**...LOL...then no further VAT was due.

    But digital downloads appear to be viewed differently since the customer is not actually visiting the other member state to actually purchase the product.

    The usual disclaimer follows...take proper legal advice etc...etc...

    The best option seems to be sell through CB or stick to affiliate product sales and leave these headaches with the merchant.
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  • Profile picture of the author JayXtreme
    Originally Posted by jlandells View Post

    As a UK-based marketer operating a UK limited company, I know that I have to register for VAT if my UK sales go over a certain threshold. As I understand it, I also need to register for the equivalent of VAT in other EU countries if my sales there exceed the local thresholds.

    However....

    My sites are hosted with Hostgator and I'm predominantly targeting the US market and I'm unsure about the regulations concerning sales tax in the US. I've come across the concept of a "Nexus" and wondered if that meant that since Hostgator is in Texas, I'd be liable to collect (and pay) Texas sales tax? If so, do I need to register my business there somehow? Are there any thresholds that I need to cross?

    What about affiliate commissions? Do they incur any form of tax (other than being taxed as part of my profits)?

    If anyone can shed any light on this for me, I'd be most grateful!

    Many thanks,
    -John.

    Hi John..

    Whilst many Warriors may be able to give you some great advice from their own experience... an internet forum is not the kind of place I would be going to for advice about a legal matter of any kind..

    You should speak to a solicitor who specialises in this area of business law and work with him to ensure that you stay within the law.

    Peace

    Jay
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  • Profile picture of the author Kate Davies
    Hi

    With VAT on goods sold (as opposed to services) the place of supply is important. The place of supply is where your customer is.

    If they are outside the EU it is simple - the sale is 'outside the scope of VAT' and you do not have to charge VAT.

    If they are in the UK, then it's UK VAT as normal.

    If they are an individual, elsewhere in the EU, you charge VAT at the UK rate.

    If they are a business elsewhere in the EU who is VAT registered in their own country, you can charge them VAT at 0% (zero rated), but you need to provide details of sales & the customers VAT registration details to HMRC on the intrastat form with your quarterly return.

    For businesses elsewhere in Europe that are not VAT registered, treat them as you would an individual EU customer i.e., charge UK VAT (curently 15%).

    I happened to know most of that ... but you can find alot of information at the HMRC website HM Revenue & Customs: Home Page - it's very helpful, if you know where to look.

    Hope that helps

    Kate
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  • Profile picture of the author artwebster
    This question about VAT is one that has been debated many times among groups of accountants.

    The general concensus is that there is a big rip-off going on.

    Within the boundaries of a trading block, VAT (or equivalent) is chargeable on all goods bought and sold.

    Someone buying from outside of a trading block (say buying from EU but in USA) buys tax free but is subject to declaring the goods when they are imported so that the VAT can be charged.

    For example, many Americans buy products in UK and Spain but buy 'tax free'. The goods are then delivered by the supplier to America and they go through customs in the normal way and any import/excise tax is paid at the border.

    That is fine with a physical product.

    When it comes to a downloadable product, the issue is not so clear cut because there isn't actually a movement of goods. The supplier still has his copy - so he hasn't sold it - the buyer has his copy but it is received more by way of a communication - a letter or a postcard - but no property has moved, it has only been copied. As far as I am aware, and this has been debated at great length, if you were to photocopy a hard copy of an ebook and put it in the post, there would not be a question of paying tax on it - simply the cost of postage.

    Another problem that seems to be unresolved, is how an entity with no physical presence in a trading block can register as a tax payer and tax collector in that block?

    Finally, who polices this? Within the EU and within USA and other trading blocks there is some cooperation between tax authorities but how can the tax collectors in EU possibly know how much VAT Clickbank has collected on their behalf, and, therefor, how much they should be receiving?
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  • Profile picture of the author pearsonbrown
    We've debated this on here many times before. I've been involved in selling non-tangible items to Europeans for more than 10 years.

    What Thomas has written is entirely correct - and his comments about Clickbank are entirely correct.

    The parallels with the VAT procedure for physical goods is misleading. For physical goods, the transaction is deemed to have taken place in the VENDOR's country. So VAT is charged at your local rate.

    However for ebooks and similar non-physical goods, the transaction is deemed to take place in the BUYER's country. So VAT is charged at the current rate in Croatia or wherever.

    Note that in the US it's the opposite - the transaction is deemed to take place in the vendor's country - though I believe the US states still do not charge sales tax on Internet vending.

    The great thing is that the EU thresholds for these are so high that we are unlikely to have to worry about these.

    Pearson
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    • Profile picture of the author Kate Davies
      Actually with the supply of GOODS, the place of supply is where the customer takes delivery (i.e. the CUSTOMERS country). Whereas with the supply of SERVICES the place of supply is generally deemed to be the VENDORS country. But there are exceptions.

      But I think these extracts, from the HMRC website clarifies the situation for ebooks etc supplied from the UK.


      Digitised publications

      Digitised publications are combinations of text and images, such as online newspapers, e-books and e-zines. The place of supply depends on the content. If a publication is largely fiction, such as a novel, the place of supply is always where the supplier belongs. If the content is non-fiction, it is treated as information, and special rules apply - the place of supply is where the customer belongs.

      VAT on sales to someone who is VAT registered in another EU country


      If you're sending goods to someone who is genuinely registered for VAT in the destination EU country, you can zero-rate the supply for VAT purposes, provided you meet all the conditions below.
      To account for the VAT on zero-rated sales to another EU country, include the value of the goods and services in your VAT return in boxes 6 and 8 in the usual way. If any VAT is due in the destination country, then your customer pays it to the tax office in their country.
      You can only zero-rate these supplies when all these conditions are met:
      • the goods are sent out of the UK to somewhere in another EU country
      • whoever you're sending them to is genuinely registered for VAT in another EU country
      • you get their VAT registration number - including the two letter country code - and show it on your sales invoice
      • you've got paperwork showing that the goods have gone out of the UK - 'evidence of removal'
      • you despatch the goods and get evidence of removal within a set time - which is normally three months
      Evidence of removal will include a number of things like:
      • customer orders
      • correspondence with customers
      • sales invoices
      VAT on sales to someone who isn't VAT registered in another EU country

      If you supply goods to a customer in another EU country who isn't registered for VAT in that country, and you are responsible for delivery - that is, they don't collect them - then this is called a 'distance sale'. The most common examples are mail order or Internet sales to private individuals in another EU country.


      For these supplies, you must charge VAT at UK rates in the normal way. However, each country has a 'distance selling threshold'. If the value of your sales to that country exceeds this threshold, you must register for VAT in that country, and charge their rate of VAT on sales to that country.

      -------------------------------------------------------------------------------------------
      And if they're outside of the EU then the supply is outside the scope of VAT.

      So I still believe that what I said in my first post is correct in terms of charging, because if you're VAT registered in the UK it doesn't matter where your ebooks are supplied from or where your servers are - it is where it is supplied to that is important - that is what is deemed as the place of supply for Digitised products including ebooks and ezines. And if that's outside the EU it's outside the scope (no VAT), if it's a VAT registered business it's zero rated (VAT at 0%) as long as you maintan the correct records, and if it's an individual or non VAT registered business it's a 'distance sale' and is charged at UK VAT as long as your sales to each particular country don't exceed the threshold.

      Kate
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  • Profile picture of the author jlandells
    Thanks Guys - this is all great feedback!

    I get the feeling that I shouldn't worry too much at the moment, but as my sales grow, I'll be taking Jay's advice and finding a specialist!

    Kind regards,
    -John.
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  • Profile picture of the author Neil Morgan
    I presume all of the above are only valid if you are VAT registered in the first place? Surely if you are just starting out and not VAT registered at all then you don't need to worry about charging taxes of any sort?
    Even if you are below the threshold, you can register so that you can claim back the VAT on your business purchases. If you are UK based and sell mostly outwith the EU then you can claim back the VAT even though you're not having to charge it to your non-EU clients. And yes, they'll send you a cheque if they owe you the difference.

    Cheers,

    Neil
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    • Profile picture of the author Kate Davies
      Hi Product Creator

      Traders only need to apply for VAT registration in the UK if their turnover is over £67,000, although you can choose to register before you reach that threshold if you want to. The only people who are exempt from that requirement are those that provide what are known as 'exempt' supplies - the list of what are exempt supplies is a bit weird, it includes:-
      • insurance, finance and credit
      • some education and training
      • fund raising events by charities
      • subscriptions to some membership organisations
      • selling, leasing and letting of commercial land and buildings - but this exemption can be waived
      there are more, but e-books and most typical IM products would not be exempt. It is quite difficult for a business to be entirely exempt.

      So, assuming you're in a typical IM business then you should be registering for VAT if you reach £67k turnover in any 12 month period.

      When you see some of the claims for potential earnings from IM, then there's probably more people that should be registering for VAT without even realising it. And, lets face it who wants to give away 15% when you've just had a nice success, after years of blood sweat & tears? However, you may end up reclaiming more VAT than you pay, because you would be very likely to make more sales outside the EU.

      I'm sure that many people just dabble in IM without keeping proper business records and then suddenly success strikes, money tips in to the Paypal account and there's been no thought to keeping books or accounting records.

      As you say alot of WSO's & Paypal sales don't have VAT charged. Or at least they don't appear to. If a seller is VAT registered they should send a VAT receipt to the purchaser (if it's a VATable sale e.g. sale within UK or EU), but if they don't, they could be raising a notional one that they use for their own VAT records but that they don't actually send to the customer (wrong but possible). I accept that in all likelihood many are not registered for VAT - but don't forget this only applies to UK / EU sellers.

      My advice would be that if you are starting to make substantial sales then make sure you're treating your efforts as a proper business and if you haven't done so already, start keeping proper accounts and register for VAT if you are likely to reach the threshold. It's a pain, as it takes time and you'll end up paying more tax than you'd like, but there are benefits, such as reclaiming VAT on things you buy for the business and being able to make your business expenses and some living expenses tax deductible from your income tax bill.

      Generally, your Paypal account records would form part of your accounting records, because you are likely to have transfers between your bank account and your Paypal account, so it is unlikely to be invisible. If you had any kind of tax inspection, the inspectors would soon see these transfers and would be asking to see your Paypal records too.

      The pain of having Her Majesty's Revenue & Customs breathing down your neck and digging through upto 6 years of your finance records, plus penalties, charges and back tax is even worse than the pain of doing it properly.

      Sorry to be a bearer of doom to those excited by the prospect of a carefree IM existance.

      This whole thing is a problem if you sell globally and you publish a global price, because you don't want to have different prices where people in the EU are penalised because you have to add VAT. So if you do have to register for VAT, here is what I suggest:-
      Say you have a $100 product. Sell it to everyone at $100. Somewhere in your sales confirmation say that if customers need a VAT invoice, they must email you and you will send them one. Meanwhile, in your own records you must show whether it is a vatable sale (UK/EU) or 'outside the scope (everywhere else in the world).

      Where your sale is in the UK, you should treat the sale as $86.95 to you and $13.05 to the VAT man. In the EU it will depend if it's a VAT registered customer or not and if it's outside the EU then the whole $100 is yours.

      BTW, I was an accountant in a former life.

      Kate
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  • Profile picture of the author artwebster
    I agree with all that digileaf says, and I am an accountant, but there is an aspect that raises hackles in these debates.

    If an ebook is converted and sold as a physical book it is Zero rated for VAT.

    If it is sent by fax, there is no tax payable - even if it is declared.

    If it is photocopied and sent by snail mail, there is no tax payable - even if it is declared.

    Send it (without parting company with it!) electronically and it becomes a taxable product - IF you use the wrong supplier.
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    • Profile picture of the author Kate Davies
      To qualify for zero rating, a printed book or booklet, should normally be 'bound in a cover stiffer than it's pages'. I guess that's one distinction that sets an e-book, and a lot of other material, aside from from the defined zero rated printed products, in the eyes of HMRC.

      There's probably loads of printed material out there that people think is zero rated, but HMRC would challenge - if they were aware / could be bothered etc.

      And 'Photocopies of zero-rated items are always standard-rated unless the copies can be properly described as books, booklets, brochures, pamphlets, leaflets etc, and meet all the criteria for such items' - according to HMRC.

      Didn't know about the 'fax' thing though. But I guess that would still only apply if the original material could be properly classed as a book.

      Kate
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