Name+Email Vs. Just Email in Optins... which is better?
Name+Email
or
Just email address?
Does adding a first name or name in every email makes the relationship building more powerful or is it not that much significant?
Common sense would say dropping the Name field and focusing only on email would increase conversions, but I will not be convinced without data.
Intuition can be applied only on the absence of data... not a choice when real empirical data can be obtained!
If anyone has experimented on this, I would like to know your conclusion!
I am going to run an experiment anyway!
.
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