What is Your Experience With Product Splintering?

Nathan Hangen · 02-27-2009, 02:24 PM

If you aren't familiar with the concept, it basically consists of taking an ebook and breaking it down into separate chapters and selling the chapters individually, while trying to sell them all as a bundle in the back-end. Also, you could create different versions of a product to target different parts of the niche.

You can read more about it at drivingtraffic.com or buy purchasing get cash from Google.

I'm curious if anyone has used these methods and if so, what worked best for you?

I've got several niches I'd like to test out, but I can't figure out if I want to sell individual chapters or just rewrite the ebook into 5-10 different versions...all being the same except for some keywords.

Clark · 02-27-2009, 03:20 PM

That is a very interesting question.

I don't have experience with sales by way of product splintering however, I have done it for viral marketing purposes.

I did notice The Lonely Planet using this business model however, I don't have any details regarding its success rate:

Caribbean Islands Travel Guide - Download Pick & Mix Chapters

MaskedMarketer · 02-27-2009, 03:26 PM

you can always create a system or course and then sell individual parts of a course or system to different sub niches within a niche.

do you have any examples of people making money with selling individual chapters?

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edit

just noticed post up top- thanks

02-27-2009, 02:24 PM	#1
Nathan Hangen Webrepreneur Join Date: Nov 2008 Location: NC - In Kabul Currently Posts: 934 Thanks: 229 Thanked 90 Times in 74 Posts Social Networking	What is Your Experience With Product Splintering? If you aren't familiar with the concept, it basically consists of taking an ebook and breaking it down into separate chapters and selling the chapters individually, while trying to sell them all as a bundle in the back-end. Also, you could create different versions of a product to target different parts of the niche. You can read more about it at drivingtraffic.com or buy purchasing get cash from Google. I'm curious if anyone has used these methods and if so, what worked best for you? I've got several niches I'd like to test out, but I can't figure out if I want to sell individual chapters or just rewrite the ebook into 5-10 different versions...all being the same except for some keywords.
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02-27-2009, 03:20 PM	#2
Clark HyperActive Warrior War Room Member Join Date: Jun 2005 Location: North of the 49th Posts: 429 Thanks: 115 Thanked 76 Times in 51 Posts	Re: What is Your Experience With Product Splintering? That is a very interesting question. I don't have experience with sales by way of product splintering however, I have done it for viral marketing purposes. I did notice The Lonely Planet using this business model however, I don't have any details regarding its success rate: Caribbean Islands Travel Guide - Download Pick & Mix Chapters

02-27-2009, 03:26 PM	#3
MaskedMarketer Senior Warrior Member Join Date: Aug 2008 Posts: 1,040 Thanks: 287 Thanked 70 Times in 61 Posts Social Networking	Re: What is Your Experience With Product Splintering? you can always create a system or course and then sell individual parts of a course or system to different sub niches within a niche. do you have any examples of people making money with selling individual chapters? ------- edit just noticed post up top- thanks
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