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[Mission] You have $1,500 and need 5,000 signups in 10 weeks

by Andrew23
14 replies
Hey warriors, I've been given a mission by an employer to write a proposal of how I would get 5,000 signups. If they like my proposal, then I get the job with them. I have been searching high and low for an internet marketing internship, and I hope this can be the one.

The site is tiptap.com. It is a social media site that matches users to other users based on personality, tastes in fashion, etc.


Here are some of my ideas so far:


1. Run a contest to see who can get the most referrals (1 referral = 1 entrance) like pictureline did (127k likes)
2. Give users incentive for sharing with friends (Premium account, upgraded themes, etc)
3. Create a video showing users why the site helps them
4. Run an IBusiness Promoter report to help on page SEO
5. Tap into my twitter followers and build followers for TipTap's Twitter
6. Submit the site to a bunch of CSS Galleries.


I truly appreciate any ideas given. This community has been a godsend for me.
#500 #mission #signups #weeks
  • Profile picture of the author Dean Jackson
    The site seems like an interesting idea.

    I'll check it out when I have some more free time just to see what it's about... but it seems quite vague about what the point is at the moment. Yeah, you can find people like you, but then what?


    Dean
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  • Profile picture of the author Warrior Roy
    If you use paid traffic, like CPV, you shouldn't have any trouble getting a list of 5000 in 10 weeks. You can probably do it in half the time.
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    • Profile picture of the author mosthost
      Originally Posted by Warrior Roy View Post

      If you use paid traffic, like CPV, you shouldn't have any trouble getting a list of 5000 in 10 weeks. You can probably do it in half the time.
      Offer a little detail here, Roy. Which CPV sites would he use and how would he structure his offer to get that many signups?

      That's 70 signups a day for that timeframe. That's quite a pace.
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  • Profile picture of the author ivanadee
    solo ads with a great giveaway
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    • Profile picture of the author Jill Carpenter
      After a quickie look at the site - I think I like what it does.

      It's kinda like a dating site w/o the dating.

      Create a video showing users why the site helps them
      I think this is the best one in your list.

      People join/sign up to things because it's always about "What's in it for me" which sounds like the intent of your video.

      The rest is just traffic generation - which can be done a bazillion different ways.

      I guess you need to determine first where the investment money needs to go - if it will go into paying someone to make the video? Or can it just be used to pay for advertising?

      I'd focus more on press releases, classified ads, radio internet, social networking sites, etc.

      If people like what they see when they get in there they will naturally share it.
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  • Profile picture of the author phil.wheatley
    Create a squeeze page, then do a banner media buy relating to your business. $1500 should get you a ton of hits.

    I was looking at one today in fact, the cost was exactly $1500. It would get you 333,000 impressions for your ad. Click through is .1 (but could be even better if your ad is good.

    So, that equates to 33,000. Let's say your squeeze page converts at 30%, that's 9900 subscribers. And that's in a month, not 10 weeks :-) Also, have a one time offer when they opt in, that will pay for the cose of the ad.

    Will that do?
    Phil

    p.s The pdf in my sig link (no opt in) will increase your opt in rate to higher than 30% easily.
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  • Profile picture of the author paul nicholls
    3 great options

    1. use media buys along with a good converting squeeze page (and maybe even a oto)

    2. create a quality product and give 100% commissions and give the product to lots of jv`s to promote so they make 100% of the sale so your building a list of buyers

    3. buy lots of solo ads but making sure you have a good squeeze page that converts well too

    paul
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  • Profile picture of the author dadamson
    CPC will produce this number easily within your budget and timeframe. Probably the most straightforward way of doing it too.

    Your employer should judge on quality as well though. It's one thing to get 5000 subscribers but if the quality of the subscriber is not high it might as well be 5 subscribers.
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  • Profile picture of the author SkillDan
    WARNING: There are a lot of great responses here, from skilled and gracious marketers.

    I don't want to throw a wet blanket on your opportunity, but I want to at least make you aware of one important fact...

    SOME unscrupulous people will put an offer out to people, telling them something like "Give me a proposal on how to grow our business, and I will hire you to implement it (either as an employee or consultant) if I like it.

    They gather all the responses, pick the best ones and implement themselves, without ever hiring anyone. Lot's of great market research without spending a dime.

    Please understand, I am NOT saying this is the intent of the company you are dealing with. Only that unscrupulous people do exist, and I've seen this set-up before. Especially with consultants.

    One way to deal with this is to insist on a NDA (Non-Disclosure Agreement) with the company before actually giving them anything. It needs to be a MUTUAL NDA. I have a bunch of them handy, if you need one.

    Another (and more creative) way to deal with it is...if you are confident that you can get them 5,000 signups...offer to do it for FREE on the front end. And they pay you for each sign-up. Ask what they will pay. $1 per sign-up? Invest $1,500 and make $3,500. They get the sign-ups cheaper than hiring you as an employee and you make a bundle of money. Then if they like what you're doing, you can continue on that track. That's how successful entrepreneurs are bred.

    Just sayin...
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    • Profile picture of the author fluffythewondercat
      SOME unscrupulous people will put an offer out to people, telling them something like "Give me a proposal on how to grow our business, and I will hire you to implement it (either as an employee or consultant) if I like it.

      Yep, I fielded one of these recently.

      This guy wanted a plan to rank his half-dozen ecommerce sites and said he would to hire me to put it in action.

      I was pretty sure he was just trying to find out how much it might cost him to do this, not that he wanted me in particular. So I gave him some vague guidelines (nothing actionable), said I wasn't available and thanked him for his interest.

      I suppose in the great aquarium of life some people are destined to be bottomfeeders but I don't have to get down in the muck and eat crap along with them.

      fLufF
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  • Profile picture of the author eac07740
    While media buys, CPV, solo ads, PPC are all great ways to attract users you are not guaranteed 5000 sign-ups. If that is the main goal of the client you should consider creating a campaign with an incentives advertising company. Targeted English speaking users for $.30 each within a 10 week is certainly doable.
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    • Profile picture of the author mosthost
      Originally Posted by eac07740 View Post

      While media buys, CPV, solo ads, PPC are all great ways to attract users you are not guaranteed 5000 sign-ups. If that is the main goal of the client you should consider creating a campaign with an incentives advertising company. Targeted English speaking users for $.30 each within a 10 week is certainly doable.
      .30 each for a signup. How many people are going to convert? He'll need a lot more than 5,000 visitors to get 5,000 signups.

      This budget looks really low to me to accomplish that goal.
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  • Profile picture of the author pamon
    i'd run a contest to gain signups and rewards winners with prizes. lot of signups though to get... good luck
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  • Profile picture of the author Andrew23
    Thank you guys so much for all your input. It is greatly appreciated. Lots of good ideas flowing!
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