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Direct to Website or Sales Page?

by Haskell1
8 replies
Hi,

I have been reading the Warrior forums for a few week now and think it is one of the best sites online but only signed up today. Really good advice and pointers.

What I really need to know, and hope someone can help me, is I am building a website that will sell a single physical product.
Leads to the website will initially come from Social Media marketing and banner ads and Adwords.
Hopefully free traffic from SEO will come later!

My question is - should I send the traffic from one of the initial referring sites, say Facebook for example, to my main website or to a Single page "sales letter" type website?

From what I have learned a Single page sales letter site normally converts better but I just think sometimes they can look a bit bare and unprofessional.

Also, I am unsure if I should try to sell the product off the single page straight away or just use it to get optin data - or can you do both?

The product is lowish cost of £30 plus £4.95 P&P if that makes any difference.

Any help would be much appreciated!

P.S Can single page sales page on the same URL as you main website harm (or help) your SEO efforts for your main site?
#direct #page #sales #website
  • Profile picture of the author ChristineCobb
    If you are sending traffic from a particular place (Facebook) or a banner ad or an Adwords ad, then you have an advantage because you know something about the person based on where they have come from.

    If you make a separate landing page for each one, then you can design the page with them in mind. For example you can use the same colors/font/words as the ones they clicked on. You can change the headline to speak directly to them.

    Making a connection within the first few seconds is huge in getting people to read your sales copy and then purchasing.
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  • Profile picture of the author Paul Dunstan
    With social media lead generation, I would go straight to your sales page, as you have already got a relationship with these people via facebook. However, you still need to capture their email address so that you can build a direct email list for future products. Never let a paying customer get away!

    Put your opt-in form as a product registration page which is necessary before shipping.

    However, from adwords or organic search, you need to capture email addresses so that those who do not buy first time get the chance to buy on follow ups - or other products on follow. For these I would go to a squeeze page. It is no problem - just create one for certain leads and leave it off if it comes from your facebook fan page.

    Others would argue just use the squeeze page all the time. It is up to you.

    Paul
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  • Profile picture of the author KhirRahman
    Some people don't buy at their first impression. So, it's better to set up an autoresponder and capture leads. Then you can presell your product or affiliate product anytime you want as long as they stay in your list.

    It's worth every single cent you spent on traffic.

    cheers
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  • Profile picture of the author Paul Dunstan
    Originally Posted by Haskell1 View Post

    Hi,

    P.S Can single page sales page on the same URL as you main website harm (or help) your SEO efforts for your main site?
    Just seen this.

    The latest Google updates mean that it is getting much harder to rank for single page sites. Lots ofg internal links are necessary. However, they are also looking at social proof in a big way, so you ought to benefit from having the Facebook traffic. Take a look at Pinterest too.

    Ultimately, if you have a good product and it converts well - you would do well to continue with adwords. This is always going to be more straight forward and a lot less time consuming or unpredictable than worrying about SEO. Careful though - you can burn money if your offer does not convert.

    I suggest starting with ppc where you pay per click. Test and test again. Once you have an ad which converts - put in the same ad as a CPM (cost per impression) bid. This is cheaper, but will still get you the conversions. More bang for your buck!
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  • Profile picture of the author Matt Bard
    Sending people to a website or blog can help with the presell and can capture the email of those not interested in buying right away.

    Not only does preselling lead to higher conversions, but having more content on a blog for them gives them a reason to come back.

    As far as having the sales page and onsite SEO goes, you can have a blog with your content and a sales page in a directory separate from the blog which would keep it from diluting the keyword theme of the blog.
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    • Profile picture of the author Haskell1
      Can you get optin details AND sell on a single page?

      I think it would be difficult because you need your copy to direct them to do one or the other.

      Would this be better - landing page is geared towards getting an optin, for free report or suchlike giving further info on product, then once they optin the page redirects to a landing page that concentrates on selling?

      Would a customer be likely to buy after being directed to that landing page after optin or would they be more inclined to wait until they received their free report etc by email and looked it over?

      Many thanks for the great comments so far!

      P.S. I am just in the process of setting this product/business/site up so unfortunately don't know what the different conversion rates are.
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  • Profile picture of the author eac07740
    One effective way to build your list is to offer an exclusive coupon code to your first time visitors (hover ad). When they subscribe to your newsletter and confirm, a discount or free shipping code is sent.
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  • Profile picture of the author pamon
    i'd say lead them to the sales page, they showed interest by clicking the ad, now sell them on the product.
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