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The secret gold in old customers

by jeskola
3 replies
Hi, I've never tried this before - but yesterday i thought i would try mailing my old customers who had not bought anything the past few months. The total was around 1400 customers... so just to test i tried 1 month of customers who had not been active for at least 3 months. I mailed them asking if i had done something wrong and if so they just had to tell my what it was and i would give them a 30% discount coupon. Well - within 12 hours i have 19 replies. All of them glowing about my website and stuff about being busy at work etc etc... but more importantly i made around $600 from those 19 alone. I expect as the UK wakes up and the US wakes up again to get a load more from this. I also am going to open this up with the remaining 1000. I'm sure this is a technique the savvy IMers are doing - but I'm quite surprised at the outcome. I was also quite surprised at the positive emails i got from all of them without exception and i've taken the time to reply to each one personally - which i'm hoping will further bond myself and them.
#customers #gold #secret
  • Profile picture of the author matt78
    Thanks for sharing your experience. It shows that it pays off to treat your customers/subscribers like real people, attend to their needs and making a relationship with them..instead of hammering them with offers after offers just so you can make money out of them.
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  • Profile picture of the author pwk2000
    Yes, selling to your current customers can be amazing. I think most people are to afraid to do that.

    I worked in a place where some agents were afraid to call prior customers asking for money... even though other agents were doing it and making a killing.
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  • Profile picture of the author mindreaderwriter
    Banned
    Jeskola,

    What you did is just part of the After Sales Management. I've been doing this, too, for several years now. It pays off. That's why I always tell everyone that I build relations far greater than transactions.

    We MUST do this After Sales Management technique so we can know more about our customers. It's a must for us to know their needs. Once we come to know their needs, we realize that they need other things that they're not seeing. That's what I call "creating the need for your customer." Once we fully understand their needs, we can implement this BIB technique:

    "Based on what you told me, I would recommend you...... Because....."

    I hope this helps.
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