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The 80/20 % Law Of Internet Marketing?

by trnz
20 replies
I'm sure that most of you know this Law. BUT do you use it in IM? If so, how?
I desperately need to find the right 20%. I'm messing around with some approaches to increasing my reach and don't have any time to try FB ads or Twitter.
My problem at the moment is Pinging.
I do my blogpost on Wordpress which I believe sends it to Pingomatic. I then put the post on Ping.fm and Posterous. Is Pingomatic+ Ping.fm+ Posterous enough for the 80/20 Law to work? If you understand the Law, you'll know what I mean. What do you think?
This could be a lot of fun for the brilliant brains on here as well as the mugs like me. Look what it did for Tim Ferris (The 4 Hour Work Week).
REMEMBER User friendly. A lot of the people on here are non techies.Before clicking send, think: Would my grandad know what I am talking about?
Let's have some fun,
#80 or 20 #internet #law #marketing
  • Profile picture of the author wolfmmiii
    I build my own Amazon sites with 80/20 as my basis. I target low-comp keywords knowing full well that some will be duds. However, I also know that some will be home runs. Those home runs make up most of my income. I'm currently testing a strategy that can ensure more home runs with very little effort so with some luck, maybe I'll be working on the 90/10 rule soon.
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    • Profile picture of the author trnz
      Thanks. Good example.
      TJ
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  • Profile picture of the author WebPen
    Originally Posted by trnz View Post

    My problem at the moment is Pinging.
    I do my blogpost on Wordpress which I believe sends it to Pingomatic. I then put the post on Ping.fm and Posterous. Is Pingomatic+ Ping.fm+ Posterous enough for the 80/20 Law to work? If you understand the Law, you'll know what I mean. What do you think?
    Either I don't understand what you're trying to say, or you don't understand the Pareto principle as well as you think.

    The Pareto principle says that 80% of your results will come from 20% of your effort, right?

    Some IM examples are 80% of your income may come from 20% of your websites.

    Or 80% of visitors might come from 20% of the articles on your websites.

    But I don't see how pinging really comes into play. If you're asking if pinging your websites is among the 20% most important things to do... I'm sorry, but I don't think so. Its not a bad thing, but its most likely in that other 80% of things that aren't going to deliver stellar results.

    Instead, I think some of your best results would come from guest blog posts, article syndication or videos on sites like YouTube that get lots of views- drive traffic through your backlinks, and its a win-win.

    Higher in the SERPs and fast traffic.
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  • Profile picture of the author TheArticlePros
    To follow up what Justin said, your imagined 80/20 rule only applies if you're actually putting in 100% of the work. If you are just doing 60-70% of the work since you "don't have time" to do anything else (as you said in your post), then you're probably close to 90/10 or 95/5.

    If you don't do ALL of the work, you normally don't get ANY of the benefits.

    -- j
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  • Profile picture of the author trnz
    What I'm interested in is economy of effort. If I can identify the 20% which is effective I can devote 100% of my efforts there. Make sense?
    What I'm looking for is more effective and elegant ways to communicate across the various blogs.
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    • Profile picture of the author TheArticlePros
      Originally Posted by trnz View Post

      What I'm interested in is economy of effort. If I can identify the 20% which is effective I can devote 100% of my efforts there. Make sense?
      What I'm looking for is more effective and elegant ways to communicate across the various blogs.
      I'm a little sleep deprived, so I just want you to know that my next statement is more of an inquiry and not an attack.

      When I read your posts, it looks like you're looking for shortcuts. Am I correct?

      What we're trying to tell you is that you cannot cut the process down. You have to do all of the work so that you can see what is effective for the audience you are drawing.

      For example: my biggest strength is in writing. When I'm writing for myself or for a client, I can't just skip part of the process of writing an article and hope to achieve the highest quality results. I have to go through the steps of obtaining the client, syncing my abilities with his/her needs, doing the research to get the exact information that has been ordered, write the article, proof and edit the article, deliver it, and then revise it if necessary.

      I get paid for the results of ALL of those actions, but if I skip any of it, I produce a lower quality product.

      You have to go through the steps in your niche to see what works for you.

      -- j
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  • Profile picture of the author ivanadee
    hey,
    anyway, I have to warn you
    dont use blogspot or free wordpress.
    get a paid domain and hosting
    it feels hurt when you spend one year to build a very good blog and then google can delete it anytime
    anyway, free domain and hosting also has a low market price.
    now, let's talk about 80-20.
    it is usually caused because we have no focus so,
    we have already got something to really generate us money but we keep searching another method and in the end, method that we do not give most focus, is the method that really generates us money
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    • Profile picture of the author davidjames42973
      Sounds like a good plan of action to me. The only thing that matters is that you're working towards a goal (building a list and making money online)

      I have been using ping.fm for years to get content across other web 2.0 properties and have had some good success with this.

      One thing to consider for your web 2.0 sites is do some basic on page SEO tweaks to them and then start building backlinks to them. Some of these pages should rank for you.
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  • Profile picture of the author trnz
    Thanks everybody for their input. Please let me refine my query.
    The area that I want to focus on is pinging my blog as widely as I can.
    There seem to be 100's of pinging programmes. I am presently using three. Ping.fm,
    Pingomatic and Posterous. Will these three do a reasonaby good job and reach most blogs etc. or should I add more pinging tools? If I add more pinging tools, will it increase my reach SIGNIFICANTLY. Or is having lots of pinging tools overkill i.e good to do if you have lots of time?
    :-)
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    • Profile picture of the author LilBlackDress
      Originally Posted by trnz View Post

      Thanks everybody for their input. Please let me refine my query.
      The area that I want to focus on is pinging my blog as widely as I can.
      There seem to be 100's of pinging programmes. I am presently using three. Ping.fm,
      Pingomatic and Posterous. Will these three do a reasonaby good job and reach most blogs etc. or should I add more pinging tools? If I add more pinging tools, will it increase my reach SIGNIFICANTLY. Or is having lots of pinging tools overkill i.e good to do if you have lots of time?
      :-)
      A good job of what? If you want to ping your blogs sounds like you got it covered. And btw you can add Pingomatic as a bookmark to your tool bar to make pinging net content super fast and easy.

      But what are you trying to achieve? That is not a substitute for link building.
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  • Profile picture of the author SocialMediaNuke
    actually to be able to get the most of The Pareto principle , let us check what it says
    80% of your results will come from 20% of your effort


    so the
    1st step is to answer this :
    what are the results you want ? (Make a List)

    2nd step is to answer this :
    what are the tasks required to achieve these results ? (Make a List)


    3rd step is to answer this :
    in what category [according to nature] and in what priority should they be done ?
    (Make a List)

    4th step is to :
    test and refine until you get the top 20 tasks that achieve most (80%) results

    in my opinion the IM Game is about
    Highly Targeted Traffic -->> High ROI OFFER = $$$$

    Highly Targeted Traffic is in social Media
    Twitter FB Youtube Hi5 ......................

    High ROI OFFER CPA/Affiliate


    Pinging is to tell search engine I have a new content come and take a look


    there is a Method called SE Jingle which is based on
    1- Don't Ping SE Directly .

    2-Make SE Find the tracks to your post or source via socialmedia very Effective

    I hope I helped you out
    :-)




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  • Profile picture of the author jamesrich1
    The rule is 20% of your customers are responsible for 80% of your sales. In the beginning you will have to work your butt off to get those customers.
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  • Profile picture of the author Big Al
    I'd like to think I apply the 80:20 rule.

    Personally I believe you can only apply it if you have results. For example; traffic, subscribers or sales.

    If you have a freebie list of 800 and a buyers list of 200 and you find all your sales come from emails to the buyers list you now know to focus 80% of your time on building that buyers list.

    If you have 5 websites and only 1 is making sales, you focus most of your time on that 1 site.

    You need to get results first to find out where's best to focus your time and effort. Is your pinging the 80 or the 20%? I don't know. Which of your methods is getting you the most traffic > subscribers > sales.
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  • Profile picture of the author hazyl lee
    When you get started in IM.. Probably you need to put in 200% of effort to set up your site, build your list, improve your site pr rank and so on. There is no short cuts and quick way when you just started. You need to put in your heart and soul to implement a successful system for yourself to make money online.

    Once all these get well done, you can apply 80/20 rules where you put in 20% of effort and get 80% results. The 20% is only for maintaining your system or improving it since you already got a very good foundation already.

    That's what I thought.
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  • Profile picture of the author hazyl lee
    When you get started in IM.. Probably you need to put in 200% of effort to set up your site, build your list, improve your site pr rank and so on. There is no short cuts and quick way when you just started. You need to put in your heart and soul to implement a successful system for yourself to make money online.

    Once all these get well done, you can apply 80/20 rules where you put in 20% of effort and get 80% results. The 20% is only for maintaining your system or improving it since you already got a very good foundation at the beginning.

    That's what I thought.
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  • Profile picture of the author travlinguy
    I'm not so sure this applies to the 80/20 rule but if you're talking about the site in your sig you should strongly consider getting your own domain rather than piggybacking off of Wordpress. I'm sure at least 80% of the serious marketers out there would agree. Good luck.
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    • Profile picture of the author JohnMcCabe
      The way I do things, pinging new content is done purely to alert the search spiders that there is new content to spider. As such, ping-o-matic gets the job done with no extra effort.

      If you had your own domain and hosting, I would suggest importing a larger ping list (google it, there are many out there). That way the process is still no-extra-effort, because WP does the pinging in the background.

      Originally Posted by trnz View Post

      What I'm interested in is economy of effort. If I can identify the 20% which is effective I can devote 100% of my efforts there. Make sense?
      I would change that up a bit. Rather than put 100% of your efforts into what is currently working, I would invoke the 80/20 rule again.

      Put 80% of your effort into what is working and 20% into trying new things, keeping up with changes, etc. It's not unknown for things that work well to suddenly stop working (think of the carnage left by Panda/Penguin for those who put 100% effort into SEO tricks). If you don't have anything else waiting in the bullpen, you could be screwed until you find something else that works.
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  • Profile picture of the author Chrisbroholm
    You can't really bend the 80/20 rule to your liking, it's simply a principle that happens in all areas of life.

    Personally I think it's a load of rubbish and completely useless to spend more than 5 minutes worrying about. People love to come up with 80/20 examples and I'm sure you'll find MANY areas where it makes sense (eg. the pea pods) but most of the time you are simply applying the "law" for the sake of applying the law.

    I'm not trying to hate on the principle, as it makes a lot of sense in certain concepts. But you are going the wrong way about it, in my opinion.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Cantufind View Post

    Okay, I'm stupid, hence the reason I joined a forum to learn. Can anyone point me to a good authoritative read on this 80/20 rule please?
    Here you go (non-affiliate link):

    Amazon.com: The 80/20 Principle: The Secret to...Amazon.com: The 80/20 Principle: The Secret to...
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  • Profile picture of the author Socialbakers
    You really should make time for Facebook and Twitter. People hang out on these sites. Social media should be priority now that the world is social. Good luck!
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