How much is my email list worth?

by steelmaiden

Posted: 12 years ago 24 replies

INTERNET MARKETING

I have recently purchased a website which has a list of more then 24.000 email subscribers. They were subscribed to a weekly newsletter about "free stuff and discount offers" on Croatian language and i never emailed them since i purchased the site few months ago. Subscribers are from ex-yu countries - Croatia, Serbia and Bosnia & Herzegovina and they all understand Croatian language.

Since i dont know anything about email marketing i am thinking of selling the list. How much do you think i should consider as a fair offer for it? Am i even allowed to sell it?

Thank you

#email #list #worth

manicmethods 12 years ago

The issue I see with your list is what they're interested in... FREE STUFF! This makes me think it'll be hard to sell to them which at the end of the day, is the idea behind a list.
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Bill Hugall 12 years ago

[DELETED]

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- veheme 12 years ago
  
  Direct them all to a site where they have to click ads to get a "FREE PRODUCT". If they are so hungry for free products, maybe they will do anything you tell them for these freebies.
  
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Gavin Stephenson

12 years ago

Don't sell the list. Go learn how to make money from that list. There is no harm in trying. 24,000 people will buy something just find out what.

Survey comes to mind

Hey... I'm Just Saying!

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megamind22

9 years ago

Originally Posted by Gavin Stephenson

Don't sell the list. Go learn how to make money from that list. There is no harm in trying. 24,000 people will buy something just find out what.

Survey comes to mind

Hey... I'm Just Saying!

You couldn't have said it better Gavin cause there are many ways to sell to that list.

For example you can sell CPA offers to them in their language. Something simple like email or zip code CPA which only requires them doing something simple to get their freebie.

And you can even build good rapport with them by engaging them with good information, converting it into their foreign language to make them flow with it.

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salegurus

9 years ago

Originally Posted by iangh

I can see many people commenting and giving value that is relevant now for anyone who wants to learn how to turn freebie seekers into buyers.

Does it really matter how old a thread is if new valuable advice is being added today?

Are you against people learning as every time I come into the forum and read I always see a comment from you and it's always a complaint or something negative?

Why don't you help people? You obviously have knowledge to offer people starting out online.

Yes, because most of the time spammers are the ones reviving these old threads, and there is rarely anything new to add. Unattended the Forum would be littered with 5 year old threads by people who haven't even logged in since they posted.

And what's your problem with "negativity"? Just because someone does not see the world through rose colored glasses the way you do does that make them negative?

Originally Posted by iangh

Has anyone ever said to you "if you haven't got anything nice to say don't say anything?"

I see so many people in this forum whenever I nip in that practically live in here doing nothing but spreading negativity!

I often wonder if you are all in here all day and every day how the hell are you running your online businesses?

I have no problem whatsoever with an old post if it is helping somebody today!!

All The Best.

If you're all about being Mr Helpful why don't you spend more time actually helping rather than "popping in" every so often to lecture other people on what they should think and post!

Oh, and Maybe you should read Kay's advice again...

Originally Posted by Kay King

How ridiculous can you be? Advice about IM in a thread from 2009 is about as old as it gets.

This thread wasn't bumped because it was "useful" - it was bumped because a spammer was trying to slide in his link promo - then the original idiot that bumped it is removed...but meanwhile others haven't read the thread....but start offering advice and arguing with posts from 2009.

Only someone who didn't see what unfolded or understand what is going on with these constant thread bumps....would have no problem with it.

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stevet563 12 years ago

I'll give you $100.00
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kbhatia92 12 years ago

How about scanning other forums and finding how much lists such as this got sold for!
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J Bold 12 years ago

I will buy you one Doritos Taco from Taco Bell in exchange for this list. According to the commercials I've been seeing your mind will be so blown by this dollar and change taco that it will change your whole world view. I think that's worth your list.
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T086 12 years ago

two bucks fiddy
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WillR 12 years ago

You have two problems...

1) They are all freebies seekers

2) The list has not been contacted for a few months

I would say the list is now worth very little. I guess you know that tough otherwise the person would not have been selling the website and list.
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xxxJamesxxx 12 years ago

Is this even illegal?

Unless I've missed something but isn't it against the law to sell lists?

James Scholes
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- E. Brian Rose 12 years ago
  
  Originally Posted by xxxJamesxxx
  
  Is this even illegal?
  
  Unless I've missed something but isn't it against the law to sell lists?
  
  James Scholes
  
  Lead selling is big business and legal, but this isn't a case of lead selling. This is a case of a business being bought and one of the assets was the contact list.
  
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mollymarkiewicz 12 years ago

Try to use your list to your advantage. Do not sell it but grow your list even larger. Add an optin in your website if you do not have one already. Advertise free things or good articles to your list in the beginning. They will soon learn who you are. Then start off slowly, throughing in other offers that can make you some money.
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datingworld 12 years ago

I think you should not sell it. Its better for you to know what made them subscribe to your list, what could be the motives they joined your list, once you analyze, then better you try to monetize your list. Promote something to them, you think they will be interested in.
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Alexa Smith Banned 12 years ago

Originally Posted by steelmaiden

i never emailed them since i purchased the site few months ago.

This has taken away any potential value, really - even to yourself, possibly. Certainly for anyone else.

Originally Posted by steelmaiden

Since i dont know anything about email marketing i am thinking of selling the list.

Separately from the website?

Are they people who opted in knowing that they might be "sold separately"?

I don't suggest it's illegal to sell the list (and other people shouldn't suggest that, either, if they're not lawyers - especially since laws about such things vary widely from country to country), but it's certainly not going to be easy for a purchaser to contact them.

For good reasons, no autoresponder will allow the importing of such a list.

And anyone contacting them from their own server-based autoresponder is going to be risking their hosting and/or internet connection in doing so, because of the inevitable spam complaints.

It's going to be a largely unresponsive list, after this time anyway, surely?

Originally Posted by steelmaiden

How much do you think i should consider as a fair offer for it?

You already have an offer of a Doritos Taco (whatever that might be?) and I'd take it, if I were you, because even that's overvaluing it, I think.
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mohammadwasim 9 years ago

you can use cpa offers. I hope, you will earn some money.
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chyan007 Banned 9 years ago

Please dont tell me its 1$ per subscriber,It depends how you have built it,

You can have all the freebie seekers ,Then its worth 0$ ,Hard words

But its the reality

Cheers
Chyanit
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MikaelNilssonSeTh 9 years ago

The money is in the relationship with the list. There is a reason why they have subscribed to it and the most important is to provide value to the subscribers.

Best Regards:
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dlane1987 9 years ago

Your main problem is your list is interested in free stuff. You best bet is to send them to free offers with paid upsells so you can segment to buyers from the freebie hunters.
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- JohnMcCabe 9 years ago
  
  Regarding the legality of selling the list...
  
  When you bought the website, you also bought any obligations that went with it. Look at the site, particularly the privacy policy, terms of use and the opt-in forms and pages. If any of those contain language suggesting that the list will never be sold, rented or shared, you bought that obligation.
  
  Selling the list apart from the website may or may not break any criminal laws in your country, but it could very well open you up to a breach of contract liability.
  
  Aside from that...
  
  A freebie list that hasn't been contacted at all for several months is likely dead. I can pretty much guarantee that there are no longer 24k valid email addresses on that list. So you would need to clean it before attempting to sell it.
  
  I clean my lists regularly. If an address gets a single hard bounce (address no longer exists) or three soft bounces (inbox full or similar problem), the address is deleted.
  
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Asadullah72 9 years ago

It would be best for you if you use those list for making money. It's not simple work but if you want, you can do and you will earn lot from those. But if you sell the list, you can sell them around 200$. I wish 150$ will be best price.
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dustinthigpen 9 years ago

Hi steelmaiden,

As of right now, I don't think the list would be worth very much. But, you can change that...

If you can get decent engagement, run a survey. Find out what exactly they're interested in learning about. If they are interested in making money online (which a lot of people are), use that knowledge to start delivering valuable free content.

I recommend you start emailing them on a daily basis or at least 2-3 times a week. Give them free help/training/advice related to making money online. Since they have not been contacted in a while, pour your heart into them and give them all you can, make it hard for them NOT to love you!

Be sure to build up a high level of trust and respect before you attempt to pitch them anything though.

The rules are the same for a new list or an old (ignored) one. But the older they are, the more you'll need to warm them up with tons of valuable content before you attempt to sell them.

Hope that helps.
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Regional Warrior 9 years ago

You do realize this is a 3 yr old thread
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- iangh 9 years ago
  
  Originally Posted by Regional Warrior
  
  You do realize this is a 3 yr old thread
  
  I can see many people commenting and giving value that is relevant now for anyone who wants to learn how to turn freebie seekers into buyers.
  
  Does it really matter how old a thread is if new valuable advice is being added today?
  
  Are you against people learning as every time I come into the forum and read I always see a comment from you and it's always a complaint or something negative?
  
  Why don't you help people? You obviously have knowledge to offer people starting out online.
  
  Thanks
  
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