How much is my email list worth?

Profile picture of the author steelmaiden by steelmaiden Posted: 05/26/2012
I have recently purchased a website which has a list of more then 24.000 email subscribers. They were subscribed to a weekly newsletter about "free stuff and discount offers" on Croatian language and i never emailed them since i purchased the site few months ago. Subscribers are from ex-yu countries - Croatia, Serbia and Bosnia & Herzegovina and they all understand Croatian language.

Since i dont know anything about email marketing i am thinking of selling the list. How much do you think i should consider as a fair offer for it? Am i even allowed to sell it?

Thank you
#email #list #worth

  • Profile picture of the author manicmethods
    manicmethods
    The issue I see with your list is what they're interested in... FREE STUFF! This makes me think it'll be hard to sell to them which at the end of the day, is the idea behind a list.
  • Profile picture of the author Gavin Stephenson
    Gavin Stephenson
    Don't sell the list. Go learn how to make money from that list. There is no harm in trying. 24,000 people will buy something just find out what.

    Survey comes to mind

    Hey... I'm Just Saying!
  • Profile picture of the author stevet563
    stevet563
    I'll give you $100.00
  • Profile picture of the author veheme
    veheme
    Direct them all to a site where they have to click ads to get a "FREE PRODUCT". If they are so hungry for free products, maybe they will do anything you tell them for these freebies.
  • Profile picture of the author kbhatia92
    kbhatia92
    How about scanning other forums and finding how much lists such as this got sold for!
  • Profile picture of the author J Bold
    J Bold
    I will buy you one Doritos Taco from Taco Bell in exchange for this list. According to the commercials I've been seeing your mind will be so blown by this dollar and change taco that it will change your whole world view. I think that's worth your list.
  • Profile picture of the author T086
    T086
    two bucks fiddy
  • Profile picture of the author WillR
    WillR
    You have two problems...

    1) They are all freebies seekers

    2) The list has not been contacted for a few months

    I would say the list is now worth very little. I guess you know that tough otherwise the person would not have been selling the website and list.
  • Profile picture of the author xxxJamesxxx
    xxxJamesxxx
    Is this even illegal?

    Unless I've missed something but isn't it against the law to sell lists?

    James Scholes
  • Profile picture of the author E. Brian Rose
    E. Brian Rose
    Originally Posted by xxxJamesxxx View Post
    Is this even illegal?

    Unless I've missed something but isn't it against the law to sell lists?

    James Scholes
    Lead selling is big business and legal, but this isn't a case of lead selling. This is a case of a business being bought and one of the assets was the contact list.
  • Profile picture of the author mollymarkiewicz
    mollymarkiewicz
    Try to use your list to your advantage. Do not sell it but grow your list even larger. Add an optin in your website if you do not have one already. Advertise free things or good articles to your list in the beginning. They will soon learn who you are. Then start off slowly, throughing in other offers that can make you some money.
  • Profile picture of the author datingworld
    datingworld
    I think you should not sell it. Its better for you to know what made them subscribe to your list, what could be the motives they joined your list, once you analyze, then better you try to monetize your list. Promote something to them, you think they will be interested in.
  • Profile picture of the author Alexa Smith
    Alexa Smith
    Originally Posted by steelmaiden View Post
    i never emailed them since i purchased the site few months ago.
    This has taken away any potential value, really - even to yourself, possibly. Certainly for anyone else.

    Originally Posted by steelmaiden View Post
    Since i dont know anything about email marketing i am thinking of selling the list.
    Separately from the website?

    Are they people who opted in knowing that they might be "sold separately"?

    I don't suggest it's illegal to sell the list (and other people shouldn't suggest that, either, if they're not lawyers - especially since laws about such things vary widely from country to country), but it's certainly not going to be easy for a purchaser to contact them.

    For good reasons, no autoresponder will allow the importing of such a list.

    And anyone contacting them from their own server-based autoresponder is going to be risking their hosting and/or internet connection in doing so, because of the inevitable spam complaints.

    It's going to be a largely unresponsive list, after this time anyway, surely?

    Originally Posted by steelmaiden View Post
    How much do you think i should consider as a fair offer for it?
    You already have an offer of a Doritos Taco (whatever that might be?) and I'd take it, if I were you, because even that's overvaluing it, I think.
  • Profile picture of the author mohammadwasim
    mohammadwasim
    you can use cpa offers. I hope, you will earn some money.
  • Profile picture of the author chyan007
    chyan007
    Please dont tell me its 1$ per subscriber,It depends how you have built it,

    You can have all the freebie seekers ,Then its worth 0$ ,Hard words

    But its the reality

    Cheers
    Chyanit
  • Profile picture of the author MikaelNilssonSeTh
    MikaelNilssonSeTh
    The money is in the relationship with the list. There is a reason why they have subscribed to it and the most important is to provide value to the subscribers.

    Best Regards:
  • Profile picture of the author dlane1987
    dlane1987
    Your main problem is your list is interested in free stuff. You best bet is to send them to free offers with paid upsells so you can segment to buyers from the freebie hunters.
  • Profile picture of the author JohnMcCabe
    JohnMcCabe
    Regarding the legality of selling the list...

    When you bought the website, you also bought any obligations that went with it. Look at the site, particularly the privacy policy, terms of use and the opt-in forms and pages. If any of those contain language suggesting that the list will never be sold, rented or shared, you bought that obligation.

    Selling the list apart from the website may or may not break any criminal laws in your country, but it could very well open you up to a breach of contract liability.

    Aside from that...

    A freebie list that hasn't been contacted at all for several months is likely dead. I can pretty much guarantee that there are no longer 24k valid email addresses on that list. So you would need to clean it before attempting to sell it.

    I clean my lists regularly. If an address gets a single hard bounce (address no longer exists) or three soft bounces (inbox full or similar problem), the address is deleted.
  • Profile picture of the author Asadullah72
    Asadullah72
    It would be best for you if you use those list for making money. It's not simple work but if you want, you can do and you will earn lot from those. But if you sell the list, you can sell them around 200$. I wish 150$ will be best price.
  • Profile picture of the author dustinthigpen
    dustinthigpen
    Hi steelmaiden,

    As of right now, I don't think the list would be worth very much. But, you can change that...

    If you can get decent engagement, run a survey. Find out what exactly they're interested in learning about. If they are interested in making money online (which a lot of people are), use that knowledge to start delivering valuable free content.

    I recommend you start emailing them on a daily basis or at least 2-3 times a week. Give them free help/training/advice related to making money online. Since they have not been contacted in a while, pour your heart into them and give them all you can, make it hard for them NOT to love you!


    Be sure to build up a high level of trust and respect before you attempt to pitch them anything though.

    The rules are the same for a new list or an old (ignored) one. But the older they are, the more you'll need to warm them up with tons of valuable content before you attempt to sell them.

    Hope that helps.

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