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Unread 25th May 2012, 06:52 PM   #1
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Default How much is my email list worth?

I have recently purchased a website which has a list of more then 24.000 email subscribers. They were subscribed to a weekly newsletter about "free stuff and discount offers" on Croatian language and i never emailed them since i purchased the site few months ago. Subscribers are from ex-yu countries - Croatia, Serbia and Bosnia & Herzegovina and they all understand Croatian language.

Since i dont know anything about email marketing i am thinking of selling the list. How much do you think i should consider as a fair offer for it? Am i even allowed to sell it?

Thank you
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Unread 25th May 2012, 06:53 PM   #2
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Default Re: How much is my email list worth?

The issue I see with your list is what they're interested in... FREE STUFF! This makes me think it'll be hard to sell to them which at the end of the day, is the idea behind a list.
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Unread 25th May 2012, 07:05 PM   #3
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Default Re: How much is my email list worth?

Don't sell the list. Go learn how to make money from that list. There is no harm in trying. 24,000 people will buy something just find out what.

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Unread 25th May 2012, 07:05 PM   #4
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Default Re: How much is my email list worth?

I'll give you $100.00

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Unread 25th May 2012, 07:09 PM   #5
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Default Re: How much is my email list worth?

Direct them all to a site where they have to click ads to get a "FREE PRODUCT". If they are so hungry for free products, maybe they will do anything you tell them for these freebies.

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Unread 25th May 2012, 07:13 PM   #6
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Default Re: How much is my email list worth?

How about scanning other forums and finding how much lists such as this got sold for!
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Unread 25th May 2012, 07:13 PM   #7
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Default Re: How much is my email list worth?

I will buy you one Doritos Taco from Taco Bell in exchange for this list. According to the commercials I've been seeing your mind will be so blown by this dollar and change taco that it will change your whole world view. I think that's worth your list.

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Unread 25th May 2012, 07:19 PM   #8
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Default Re: How much is my email list worth?

two bucks fiddy
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Unread 25th May 2012, 08:19 PM   #9
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Default Re: How much is my email list worth?

You have two problems...

1) They are all freebies seekers

2) The list has not been contacted for a few months

I would say the list is now worth very little. I guess you know that tough otherwise the person would not have been selling the website and list.

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Unread 26th May 2012, 12:43 AM   #10
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Default Re: How much is my email list worth?

Is this even illegal?

Unless I've missed something but isn't it against the law to sell lists?

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Unread 26th May 2012, 12:48 AM   #11
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Default Re: How much is my email list worth?

Quote:
Originally Posted by xxxJamesxxx View Post
Is this even illegal?

Unless I've missed something but isn't it against the law to sell lists?

James Scholes
Lead selling is big business and legal, but this isn't a case of lead selling. This is a case of a business being bought and one of the assets was the contact list.

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Unread 26th May 2012, 12:54 AM   #12
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Default Re: How much is my email list worth?

Try to use your list to your advantage. Do not sell it but grow your list even larger. Add an optin in your website if you do not have one already. Advertise free things or good articles to your list in the beginning. They will soon learn who you are. Then start off slowly, throughing in other offers that can make you some money.
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Unread 26th May 2012, 01:45 AM   #13
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Default Re: How much is my email list worth?

I think you should not sell it. Its better for you to know what made them subscribe to your list, what could be the motives they joined your list, once you analyze, then better you try to monetize your list. Promote something to them, you think they will be interested in.

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Unread 26th May 2012, 03:29 AM   #14
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Default Re: How much is my email list worth?

Quote:
Originally Posted by steelmaiden View Post
i never emailed them since i purchased the site few months ago.
This has taken away any potential value, really - even to yourself, possibly. Certainly for anyone else.

Quote:
Originally Posted by steelmaiden View Post
Since i dont know anything about email marketing i am thinking of selling the list.
Separately from the website?

Are they people who opted in knowing that they might be "sold separately"?

I don't suggest it's illegal to sell the list (and other people shouldn't suggest that, either, if they're not lawyers - especially since laws about such things vary widely from country to country), but it's certainly not going to be easy for a purchaser to contact them.

For good reasons, no autoresponder will allow the importing of such a list.

And anyone contacting them from their own server-based autoresponder is going to be risking their hosting and/or internet connection in doing so, because of the inevitable spam complaints.

It's going to be a largely unresponsive list, after this time anyway, surely?

Quote:
Originally Posted by steelmaiden View Post
How much do you think i should consider as a fair offer for it?
You already have an offer of a Doritos Taco (whatever that might be?) and I'd take it, if I were you, because even that's overvaluing it, I think.

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