How big is your list?

by ttdub
35 replies
I was curious as to how big your list had to be before you made really good money with it. I understand if some don't want to tell, and I know it will be different for everyone, but I guess I just wanted an idea.

Thank you all for any answers.
#big #list
  • Profile picture of the author ryanman
    It's not really a numbers game if you know how to market right...I made consistent money with a tiny list of 23 people many years ago. So size doesn't matter.
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  • Profile picture of the author jonmay
    I've said this many times.......I wish mine was bigger. lol But a lot of people say that you can average about $1 per person on your list per month. So with that logic if you have 1000 people on your list, you can expect about $1000 per month.
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  • Profile picture of the author alamest
    What I can say that don't worry about list at all, start building list and start your follow up email, try it, get some number rolling in your autoresponder than see how your list is behaving.. it is not numbers game is testing games.. once you test than you can say it is number game..I hope it helps..
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    • Profile picture of the author payment proof
      My list has grown over the years, but I made good money before that with SEO and direct promotion.
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  • Profile picture of the author Qamar
    My list is not as big as other gurus but they are my friends and they usually buy when I make recommendations about a product.

    Now I am in the midst of gathering more subscribers to join my newsletter. To do that, I am buying WSOs that teach about list building techniques and how to nurture a good relationship with my subscribers.


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  • Profile picture of the author Trevor M
    I don't think you're going to get many people that will give you the specific number of subscribers they have.

    Especially the ones with large lists.

    - Trevor
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    • Profile picture of the author ttdub
      Originally Posted by Trevor M View Post

      I don't think you're going to get many people that will give you the specific number of subscribers they have.

      Especially the ones with large lists.

      - Trevor
      Thanks guys. I don't need to know how big people's list is now, just how big it was when they started making a nice income.
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  • Profile picture of the author MaggieDavid
    Lists, lists, lists, hmmm, this is my take on lists.

    there are lists and there are lists. A list of hundred and thousands and thousands of names, is worthless unless they are a list of buyers! Lists like that cost you money. I have read "I have a list of over 500,000 subscribers", - SO WHAT?? If you email them and they do not open your emails, you send them offers and they don't respond.

    People on lists, change their emails addresses, like they change their sox!

    You need to cull your lists all the time.

    Ideal list, ones that open your emails (you can track that rate), those that buy, you can also track that.

    I would rather have a list of 1000 buyers than a 50,000 names that are useless.

    That is what I think of lists, but that is just me and others will howl me down, but..
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    • Profile picture of the author DanAndrews
      Originally Posted by MaggieDavid View Post

      Lists, lists, lists, hmmm, this is my take on lists.

      there are lists and there are lists. A list of hundred and thousands and thousands of names, is worthless unless they are a list of buyers! Lists like that cost you money. I have read "I have a list of over 500,000 subscribers", - SO WHAT?? If you email them and they do not open your emails, you send them offers and they don't respond.

      People on lists, change their emails addresses, like they change their sox!

      You need to cull your lists all the time.

      Ideal list, ones that open your emails (you can track that rate), those that buy, you can also track that.

      I would rather have a list of 1000 buyers than a 50,000 names that are useless.

      That is what I think of lists, but that is just me and others will howl me down, but..
      This is 100% correct. I heard of a handful of e-book gurus have 1,000s of people on their lists thanks to a few JVs and are scraping by to make a living (and it's no small feat to get a list like that). Having an email address is a nice step, but what matters most is what kind of value you deliver and what people think of you and your products.

      My blogs are pretty popular, I've been going at it for over 2 years, and I have : 3,560 on my list. That's a great number for my sort of business, aweful for an ebook marketer.

      A lot of people think of lists in terms of raw numbers: like "i'll put up a landing page and when I get 500 people opt-ed in, I'll send them x offer and I'll make y amount of money... then I'll have a biz" kinda thing. I think that's a poor approach for a bunch of reasons, one of the main one's is that those offers often aren't that sustainable because your list will suffer offer fatigue. If it's your first time out of the gate, I'd highly suggest something worth a continuity membership.

      But the broader point is that list is just one representation of something that matters even more: relationship.

      100 trusting readers on a "Dominica Passport" list likely has a bigger market value than 50K on a 'SEO rank niche sites' list.

      500 trusting readers on an 'expat tax advice' list is likely more valuable than that list as well.

      So 'list' is just one arm of relationship, before you can decide how much to invest in your list building efforts, define how valuable the underlying relationships are to you and your business.
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    • Profile picture of the author fizyusuf
      Originally Posted by MaggieDavid View Post

      Lists, lists, lists, hmmm, this is my take on lists.

      there are lists and there are lists. A list of hundred and thousands and thousands of names, is worthless unless they are a list of buyers! Lists like that cost you money. I have read "I have a list of over 500,000 subscribers", - SO WHAT?? If you email them and they do not open your emails, you send them offers and they don't respond.

      People on lists, change their emails addresses, like they change their sox!

      You need to cull your lists all the time.

      Ideal list, ones that open your emails (you can track that rate), those that buy, you can also track that.

      I would rather have a list of 1000 buyers than a 50,000 names that are useless.

      That is what I think of lists, but that is just me and others will howl me down, but..
      Agreed, big list doesn't mean anything to you if they cannot bring you money..
      Most important is how to have a very responsive lists, one email you send, then it will bring you tonnes of cash....
      Many people have the skills to grow big lists, but less people teach on how to make responsive list.. hmmm great idea for WSO... hehe
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  • Profile picture of the author Viramara
    My first 2 sales came from 48 list, so there is no exact "one size fits all". It depends on how you treat your list, their response, targeted or not, and their buying power. Just give first and you will receive [sales]
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  • Profile picture of the author jammu1317
    When i had started business when i have no list but as it grew up list start making bigger...so if you are selling any product or your service that you can do without any list..yes but if you already have clients then it's obviously gives you more benefit.
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  • Profile picture of the author CyborgX
    Still building a profitable list. Its not that big yet so making me a little money.
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  • Profile picture of the author khanhkunt
    I often use free methods to attract traffic to the squeeze page. It may take long time to build a large list. But I do not have enough $ to pay for ads
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  • Profile picture of the author manicmethods
    What a personal question :O

    I think conversion rate is far more important.

    What's better?

    a) A list of 100 that converts at 100%
    b) A list of 5000 that converts at 1%
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    • Profile picture of the author Shaun OReilly
      Asking how big the list is, is the WRONG question.

      You're better off asking on how RESPONSIVE the list
      is.

      Fact: The responsiveness of a list tends to decrease
      as the list gets bigger.

      Here's some research data from 105,922 e-mail campaigns
      via AWeber:



      Therefore, I prefer to build a series of smaller lists that
      are more focused on specific subject areas - and are
      more responsive too.

      Dedicated to mutual success,

      Shaun
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      • Profile picture of the author WinstonTian
        Originally Posted by Shaun OReilly View Post

        Asking how big the list is, is the WRONG question.

        You're better off asking on how RESPONSIVE the list
        is.
        Shaun's right.

        There's absolutely no point in a big list if that list doesn't convert. Repeat after me...

        Conversions...Is...KEY.


        Now repeat that 10 times until it sinks in. (lol)
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      • Profile picture of the author Matt Morgan
        Originally Posted by Shaun OReilly View Post

        Asking how big the list is, is the WRONG question.

        You're better off asking on how RESPONSIVE the list
        is.
        Yep, the responsiveness of the list just as, if not more important than the size.

        Some things in life are best 'big'.

        But as far as an email list is concerned then responsiveness counts.
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      • Profile picture of the author Lucian Lada
        Originally Posted by Shaun OReilly View Post

        Fact: The responsiveness of a list tends to decrease
        as the list gets bigger.
        I don't get it.

        Why would a list of 500 subscribers, that were delivered 100 emails will have, let's say, 60% open rate, but a list of 10,000 subscribers that were sent the exact same emails, in the exact same order, at the exact same intervals, will have a smaller open rate?

        Of course, we consider that nothing else has changed either (the traffic source, the copy for the sign-up, the website design, etc).
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        • Profile picture of the author Shaun OReilly
          Originally Posted by canyon View Post

          I don't get it.

          Why would a list of 500 subscribers, that were delivered 100 emails will have, let's say, 60% open rate, but a list of 10,000 subscribers that were sent the exact same emails, in the exact same order, at the exact same intervals, will have a smaller open rate?

          Of course, we consider that nothing else has changed either (the traffic source, the copy for the sign-up, the website design, etc).
          I agree that it seems a surprising result that list responsiveness
          tends to decrease as the list size goes up.

          After all, it's not like the subscribers necessarily know what
          the actual list size is!

          However, as the list gets bigger, the list owner tends to
          write with less focus, so some subscribers see the content
          as being less relevant and therefore their responsiveness
          decreases.

          Also, smaller lists tend to have newer subscribers who are
          more engaged with the e-mails. As a list grows, it tends to
          accumulate more aged - and less responsive - subscribers.

          This is why I like to have many smaller, segmented lists
          that are tightly focused around specific subject areas
          rather than having one big and unfocused list.

          Dedicated to mutual success,

          Shaun
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  • Profile picture of the author Dragonfire Wealth
    I think men just obsess over how big their list is, and how to make it bigger.

    While women are more interested in how well the list converts for them, am I right?

    -Paul
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    • Profile picture of the author lovebeingdaddy
      Depends how you aquire list..is it freebie seekers, which is ok but are you providing value to them, thus getting them to be responsive? Are you getting this list from freebie seekers over to informed buyers?

      Building a relationship of trust and friendship with your list will be the key...a list of buyers is what you want so obvioulsy the bigger the list of responsive buyers the better.

      Interact with your list
      Build relationships
      Provide Real Value
      Learn from your list

      Good Luck!
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  • Profile picture of the author Patrick Batty
    My list grows every day, by between 30 and 60 or so.
    But it's the relationship that I have with the subscribers that is invaluable.
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  • Profile picture of the author Trieu
    The quality of your list is more important than the quantity. The more you have on your list the more you pay to your autoresponder, so its not good having a large list where no body responds to you.
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  • Profile picture of the author mollymarkiewicz
    Originally Posted by londonwarrior View Post

    I started making a nice income without a list. You don't need a list to make money.

    How did you make nice income, did you have a product to sell or a websit? Can you explain in more details? Please
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  • Profile picture of the author Matt Morgan
    Originally Posted by londonwarrior View Post

    I started making a nice income without a list. You don't need a list to make money.
    You don't, but it certainly helps to boost the income bracket, (if done right that is)
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    -> [FREE WSO 3] Discover 77 Amazing Blogging Tips To Explode Your Profits!

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    • Profile picture of the author BankBen
      i plan to have 1k list this year..
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      • Profile picture of the author saramks
        Hi,

        i think it's not important the quantity but the quality! Obviously with a small list you can not expect great results but you can start with a decent income.

        I believe that the minimum number of sufficient members to start earning is 3000.

        I speak from personal experience.
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  • Profile picture of the author celente
    its not the size its how you use it...... **insert sound of zipping up fly**

    relationships come first with your list.

    One of my clients has 900 people on his list but makes a full time income, cause he emails, and looks after them. One email sent can make him 10k...so the proof is in the pudding.
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  • Profile picture of the author kolbywhite28
    I have 2 people on my list. One of them is me and the other unsubscribed.
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  • Profile picture of the author Jim Nariel
    All the above is true - not the size but the responsiveness etc etc

    I think list building is the great because you have an assest that is continuously building. An assest you can personally look after - rather than a site that can be slapped by google

    But thats just me personal view
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  • Profile picture of the author Adam1987
    Mine is pretty long but It's not the size, but what you do with it that counts.... right ?
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