What are your thoughts on email conversions? What % turn to buyers?

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I have a site that sells a health product. If someone doesnt buy they I collect their email via exit popup.

I offer them a free trial of the system to help them do something. Lets just say its "getting a six pack" and i offer them a free mini series so they can see how effective it is and it actually works.

I am collecthing about 30 - 40 CONFIRMED opt ins a day. So thats about 900-1000 CONFIRMED a month.

Is there any kind of percentage i should be shooting as far as conversions from email to sale?
#buyers #conversions #email #page not found #thoughts #turn

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