4 Questions For All Of You E-Mail List Builders

by zannix
12 replies
I'm just wondering... many people say that one of the best and fastest way to grow your e-mail list is through the use of paid solo ads.

I have some issues with this that I just can't get a grip on so I would appreciate if any of you guys could help me fix that.

1) When you buy a solo ad, you generally buy subscribers which are already on like (at least) 10-20 other e-mail lists because the solo ad vendor shoots his ads 24/7.

I just can't help but think that such subscribers would be way less responsive than if you got them on your list directly, using SEO techniques for example.

Am I missing something here?

2) Ad swaps - really? Sharing your already stretched out subscribers with even more list builders which are going to try to squeeze dollars out of them. Isn't that decaying your relationship with the list enormously? They're going to be all over the place!

3) Everybody seems to using the exact same resources for finding solo ad vendors. Safe Swaps, Reed Floren's site, etc. Surely there must be high saturation?!

4) Is there any "manual" way of finding people with large and responsive e-mail lists that aren't being bombarded by list builders all of the time? If so, could anybody share these techniques and share your experience with them.

Thank you all so very much,
Zannix
#builders #email #list #question #questions
  • Profile picture of the author Luke McCormack
    Hi Zannix

    All very good points and totally agree with your logic, on point four try googling your niche keyword and finding others in your niche with lists. Try also article directories and hunt out the top authors in your niche with squeeze pages.

    Best regards

    Luke
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    • Profile picture of the author myob
      Solo ads are extremely effective, and these type of subscribers generally are responsive, especially when using ezines for targeting specific niches. An effective tool I've been using for many years is the Directory of Ezines (directoryofezines.com). It lists ezines by niche and provides advertising rates, subscriber demographics, and other ezine publisher information. What many email list builders also do is write relevant articles for these ezines in exchange for free advertising.
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  • Profile picture of the author Big Al
    I think you got a point.

    And it's also one of the downside to being an affiliate. You're constantly introducing competition into the inbox when you recommend someone else's product.

    But someone here (can't remember who) said, quite rightly in my opinion, that the reality is we're all on a lot of lists regardless of solo ads or not.

    And does it really matter if you're someone focused on list building and have a sales funnel deep enough to ensure that a new subscribers at least pay for the cost of the solo ad? Not everyone is interested in a life-time friendship with the subscribers.

    I think you're going to have to get on Skype and start doing some networking to find those solo ad providers with the kind of list you're after.
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  • Profile picture of the author Patrick Batty
    Hey Zannix,
    I think there's some validity to your logic.

    But if you carefully engage, you should be the one that people remain subscribed to.

    Also, list segmentation is one way to handle this too.. always keep your core buyer list separate and don't swap it.

    You could say the same thing about getting people on your list from WF too.. we're all on a lot of lists

    One thing I will say.. Solo's are definitely a way to build a list quickly... I cover it quite a bit in my free wso down below.
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  • Profile picture of the author LegionNate
    Those are some great questions, I've had a few of those myself.

    @Big Al - I've heard of private Skype groups, is that what you're referring to? How does one go about finding these private groups?
    Signature

    Do you have Buyer IM leads? We have sales floors with Great DPL. PM me.


    The Warrior Forum

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  • Profile picture of the author paul nicholls
    i always mention to people not to follow the heard when it comes to looking for solo ads

    ive never been one for following the heard, i have spent quite a few months getting together my own profitable solo ads, some can be found in the popular places which are sometimes mentioned here but others cant be

    solo ads are certainly worth the money, i get insane conversions and a ROI when i use them with my funnel

    as to ad swaps, i just dont feel comfortable sending all my hard earned responsive subscribers to some one elses list just to get spammed with garbage

    some solo ad lists may be burned and worn out but others are full of hot buyers

    for instance i bought a solo ad yesterday $35 for 100 unique clicks and made $56.45 back
    right off the bat, not to mention gaining 8 new buyers and 42 new prospects

    this is one of the better ones but there are also plenty of garbage around so you just have to do lots of testing

    do plenty of testing & tweaking zannix thats the key

    paul
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  • Profile picture of the author zannix
    So I've got a point, but ppl still claim solo ads are the best way to go? :|

    P.S - Directory of ezines is out of my reach financially atm
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  • Profile picture of the author larry1113
    Originally Posted by zannix View Post

    I'm just wondering... many people say that one of the best and fastest way to grow your e-mail list is through the use of paid solo ads.

    I have some issues with this that I just can't get a grip on so I would appreciate if any of you guys could help me fix that.

    1) When you buy a solo ad, you generally buy subscribers which are already on like (at least) 10-20 other e-mail lists because the solo ad vendor shoots his ads 24/7.

    I just can't help but think that such subscribers would be way less responsive than if you got them on your list directly, using SEO techniques for example.

    Am I missing something here?

    2) Ad swaps - really? Sharing your already stretched out subscribers with even more list builders which are going to try to squeeze dollars out of them. Isn't that decaying your relationship with the list enormously? They're going to be all over the place!

    3) Everybody seems to using the exact same resources for finding solo ad vendors. Safe Swaps, Reed Floren's site, etc. Surely there must be high saturation?!

    4) Is there any "manual" way of finding people with large and responsive e-mail lists that aren't being bombarded by list builders all of the time? If so, could anybody share these techniques and share your experience with them.

    Thank you all so very much,
    Zannix
    Hey bud,

    I thought the same thing before too but that's just not the case. Build your list and then craft compelling subject lines and body copy...you'll see.

    You're emails will be opened. And you links will be clicked on.

    How do I know? Personal experience.

    Hope that squashes some fears/doubts in your mind.
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  • Profile picture of the author WinstonTian
    1) When you buy a solo ad, you generally buy subscribers which are already on like (at least) 10-20 other e-mail lists because the solo ad vendor shoots his ads 24/7.

    I just can't help but think that such subscribers would be way less responsive than if you got them on your list directly, using SEO techniques for example.

    Am I missing something here?

    ---

    Not true at all... You just need to adapt
    your methods of talking to the subs. Try
    to get the list-owner to help you promote,
    because he knows his list best.

    That's the importance of finding good lists
    to promote in...


    2) Ad swaps - really? Sharing your already stretched out subscribers with even more list builders which are going to try to squeeze dollars out of them. Isn't that decaying your relationship with the list enormously? They're going to be all over the place!

    ---
    Hardly - if you do ad swaps with the right
    people, you're going to completely burst
    the roof with new subs.

    Tested.


    3) Everybody seems to using the exact same resources for finding solo ad vendors. Safe Swaps, Reed Floren's site, etc. Surely there must be high saturation?!
    ---
    Probably - but remember that not all
    markets have "marketers" look at their
    emails.

    I still get good rates from these
    resources.


    4) Is there any "manual" way of finding people with large and responsive e-mail lists that aren't being bombarded by list builders all of the time? If so, could anybody share these techniques and share your experience with them.

    ---
    Well, these are the people who you need
    to build a relationship with. There's a special
    place called the International Association of
    JV brokers.

    But of course, you can't get in easily without
    knowing someone.

    There are huge sources that are untapped
    out there, really.


    Regards,
    Winston Tian
    Signature

    Cheers,
    Winston
    The Beginner's Doctor

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  • Profile picture of the author AndrewStark
    If you've set up your marketing funnel to be "churn & burn" when you just tip leads in the top and squeeze out the profits without actually wanting to build a relationship with the reader then keep on going with solo adverts.

    I see that you're selling seo services, so why are you not building a list specifically for people who interested in seo services? Do you have a blog that you can use as a hub for your list building and services?

    This will give you much slower growth for your list, but the people on it will have a much better relationship with you, and you won't be competing with the normal IM newbie list who are just looking for overnight wealth.

    Like others have said don't follow the crowd, do what fits and works best for you.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by zannix View Post

    I just can't help but think that such subscribers would be way less responsive than if you got them on your list directly, using SEO techniques for example.

    Am I missing something here?
    Yes; I think so - the fact that how responsive they are to you depends not on how many other lists they might be on, but on exactly how you opt them in and your continuity processes: http://www.warriorforum.com/main-int...ml#post6123982

    (I can't offer answers to your other questions at all).
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  • Profile picture of the author jbsmith
    Many years ago, my first couple thousand subscribers or so came from various ezine ads - text ads as well as solo ads...they did work well and many are STILL on my list nearly 8-years later (of course many are not...mainly because they changed email addresses in that time)

    Since then, I have mainly grown my list based on SEO, blogging and social (direct) and leveraging my own affiliate army for my products (indirect).

    Pulling in subscribers from ads will work mainly because...

    1. In broad markets like IM if you have a sub-niche product, you will get that portion of the broad list that is especially interested in your targeted challenge/solution...wherease they may not be as targeted for the other dozen or so offers they look at or sign up to

    2. Nurturing your list is EVERYTHING no matter WHERE they come from - organic or otherwise. Most people are really bad at this, so you have a very good opportunity to be the only one that really treats them wel

    3. It's a numbers game -- the more people you can expose your unique value proposition to, the better the chance of you finding your ideal consumer...so generating traffic using a variety of avenues is the best approach.

    Jeff
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