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Pricing Question. Cents or No Cents

by jleavitt13
23 replies
I am launching a new product soon. And was just wondering what the general consensus is on adding cents to a price. For example, what would you recommend out of the pricing options below.

$39.99
$39.97
$39

I feel like I have been seeing a lot of the 97 cents suffix as of late. Any thoughts?
#cents #pricing #question
  • Profile picture of the author TMercT
    Honestly it makes no difference but a lot of people like to include the .99
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  • Profile picture of the author Joseph Robinson
    Banned
    It all comes down to testing. You'll see a few people who will hail that one thing or another is the only way to go, like the whole "end your price with a 7" deal. They tend to be wrong though. See what your specific audience responds to and go with that.
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  • Profile picture of the author Jennifer82
    General speaking, adding cents will be better !
    Whatever $39.99 or $ 39.97 ,both better than $39
    Just my personal thought.
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  • Profile picture of the author haiwin
    in my opinion ,there is no difference
    most of products on my site have no cents.
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  • Profile picture of the author Oliver Williams
    I believe that if the visitor wants the product it will not make much difference either way
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  • Profile picture of the author warezQQ
    I use both methods and frankly speaking, I don't notice any difference...

    Do it like this: On small numbers (below $50, use cents, above $50, don't use cents). That's how I do it.
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  • Profile picture of the author bamstk090
    people see $39.99 is like $39 (not $40)
    you know what i mean
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    • Profile picture of the author Horny Devil
      Banned
      It's psychological marketing with retail prices. The theory is that the human mind perceives little or no difference between $39, $39.97, or $39.99, and your brain registers it as being 'in the $30+ dollar price bracket. Whereas $40 or any amount up to $49.99 registers as being in the $40+ price bracket.

      Large multiple retailers use this ploy on nearly every product, and not without just reason. I, personally, would always add on the extra 0.99.
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      • Profile picture of the author funkynassau
        All of our prices end with .95, because it keeps the price down from the next dollar amount, it's a psychological thing.
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      • Profile picture of the author BrakePerformance
        Originally Posted by Horny Devil View Post

        It's psychological marketing with retail prices. The theory is that the human mind perceives little or no difference between $39, $39.97, or $39.99, and your brain registers it as being 'in the $30+ dollar price bracket. Whereas $40 or any amount up to $49.99 registers as being in the $40+ price bracket.

        Large multiple retailers use this ploy on nearly every product, and not without just reason. I, personally, would always add on the extra 0.99.
        As a consumer, this is usually how I look at it. If I can afford something, the fact that it's a .95/.99 cents is already something I'm aware of consciously. I feel I naturally look at it more as of if it's in the $35+ range, and not quiet $40, or if it's below $30. The brackets the product is in makes more of a difference to me.

        But, this is all subjective in relation to competing products as well.
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        • Profile picture of the author awdevine
          It is difficult to objectively tell you what pricing to use as a generic question.

          Pricing will depend on your product and its perceived value, your competition's product and pricing and other psychological factors that each prospective buyer brings with them when visiting your site and/or reviewing your offer.

          However, I can tell you that if I were to have the choice of pricing an item at $10 or something at $9 or above, I'm going to get close to the $10, but not quite there, most likely $9.95 or $9.97.

          I use the same logic if I price a product at $20, $30 and up to $50 - I always lower it by just a few pennies as I like to believe that many prospective buyers have purchased gas for their car and are programmed to seeing prices with not just the cents included, but the 1/10th of 1 cent.

          Once I you are above $50, you may want to consider just fixed dollar amounts, i.e. $67, $97, etc, yet always rounding down from the next $10 or $100 increment. For example, if $100, price at $97; if $1,000, price at $997 (I've read a few reports that "7" at the end of your price is the best psychological number to use - whether that is in fact true, I can't tell you, though I doubt it as an absolute).

          However, for each product, you can only truly find out more about your pricing with thorough testing.

          Just my 2 cents (pun intended)!

          Cheers,

          Anthony
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  • Profile picture of the author newbizideas312
    Test it. all markets and offers respond differently..
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  • Profile picture of the author Chronic IM
    Hello! It doesn't really makes a difference for me. I can always see some with no cents and some with cents. but it's not that important I guess.
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    • Profile picture of the author cashp0wer
      I've used both methods in the past just to see if I would notice any difference. I never did so I don't think it really matters which way you go.
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  • Profile picture of the author fluffythewondercat
    Originally Posted by jleavitt13 View Post

    I am launching a new product soon. And was just wondering what the general consensus is on adding cents to a price.
    Pricing isn't simple.

    There are a lot of questions to consider. For example, where are you positioning this product relative to competing products? If your closest competitor is at $50, then pricing yours at $39.99 is your best bet.

    For some reason, IMers seem to think that pricing a digital or information product is somehow different from pricing a physical product. IMers spend a lot of effort trying to convey the impression of physicality (having "book covers" made for their ebooks, graphics of DVDs to represent a video file, etc.) so why not use physical product pricing guidelines as well?

    fLufF
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  • Profile picture of the author larry1113
    Originally Posted by jleavitt13 View Post

    I am launching a new product soon. And was just wondering what the general consensus is on adding cents to a price. For example, what would you recommend out of the pricing options below.

    $39.99
    $39.97
    $39

    I feel like I have been seeing a lot of the 97 cents suffix as of late. Any thoughts?
    97 is supposed to work best but just split test the three options and you'll find the definite answer
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  • Profile picture of the author Prashant_W
    OP... Forget what everyone's saying here. Joe Robinson told you what to do. Test all the price points.
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by Prashant_W View Post

      OP... Forget what everyone's saying here. Joe Robinson told you what to do. Test all the price points.
      Fluffy makes a correct and relevant point too; but thanks for backing me up .
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  • Profile picture of the author JudyKarmann
    I think no pennis and ending with 7 is the best, say $27 instead of 26.97
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  • Profile picture of the author Challendge
    the new trend is to price everything by ending it with a 7 (just like Judy said above).
    So it's up to you as to how you would like to do this.
    Since $37 is a significantly lower amount, just stick to 39.97.

    Like many have stated, no one will change their mind about a product that they want over such a small amount so it's better to capitalize on the extra 97 cents.

    Always remember that the price of something is what someone is willing to pay for it!
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  • Profile picture of the author Challendge
    the new trend is to price everything by ending it with a 7 (just like Judy said above).
    So it's up to you as to how you would like to do this.
    Since $37 is a significantly lower amount, just stick to 39.97.

    Like many have stated, no one will change their mind about a product that they want over such a small amount so it's better to capitalize on the extra 97 cents.

    Always remember that the price of something is what someone is willing to pay for it!
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  • Profile picture of the author CashExpert
    7 is the best ODD number that works wonder . I don't know why but I have tested it and it worked well for me . 33.97 , 997 , 77 . Maybe because 7 is the number of perfection
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  • Profile picture of the author Butazi
    I think it is very negligible on the effect. I believe that it exist, and personally in my mind when I see .97 over .99...the 7 tells me it's a slim number. Slim = thin = not taking a thick amount of money out of my wallet.

    Yeah it's weird logic, but that's how I see it for me. Obviously different from other people.
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