Do you think giving free item with a WSO purchase will increase conversions?

12 years ago

it will if people believe it's valuable if not then it not or even hurt the conversion.

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Alexa Smith Banned 12 years ago

Originally Posted by HelpingYouBeAnExpert

it will if people believe it's valuable if not then it not or even hurt the conversion.

Agreed.

I'd even say "if people believe it's valuable and closely related to the WSO itself, otherwise it may even hurt the conversion". Completely unrelated "bonuses" can make vendors look a bit desperate, and even internet marketers can tell that, I think.
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seomagik

12 years ago

Giving a free trail of your product is better( if that is possible ). If your product is quality and you give the costumer the possibility to test and he is satisfied, you will get more conversions for sure.

Also, if you give a free gift, you will get more user visiting your WSO page. More users at you page - more purchases

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TimGreen1

12 years ago

I think it doesn't really make much difference, what customers look for is quality.

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IMDealBox

12 years ago

I always believed that if a WSO in worth it, people will buy it without any bonuses...I think of bonuses as being a trick to compliment a not-so-good product!

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Black Hat Cat

Banned 12 years ago

Originally Posted by EdwardsEZPC

I always believed that if a WSO in worth it, people will buy it without any bonuses...I think of bonuses as being a trick to compliment a not-so-good product!

I was wondering how many posts it would take for someone to make this lame, nonsensical argument.

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2 replies

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Birdi 12 years ago

having a bonus with a wso can certainly help your sales and conversion just so long as the bonus itself is related to your wso product, and that it provides good quality value to your customers. If it is the opposite where the bonus does not relatye to your wso, then your conversions can certiainly be effected.

Do not give away a bonus out of desperation or greed, only give a bonus if you it relates to the product and gives value, otherwise you can quite easily lose your customers and they will think twice about buying from you again.

birdi
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- MarkSalmon 12 years ago
  
  Concentrate on the quality and value you offer and relate it to the price. If you offer 10 times the value that people are paying for then you will create repeat buyers and that is what you want - not a one off sale built on free gimmicky bonuses that no one will use. The relationship you create from the sale is ultimately more important than the sale itself. If you add in bonuses then show how these complement and build on the core offer to add yet more value.
  
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IMDealBox 12 years ago

Originally Posted by Black Hat Cat

I was wondering how many posts it would take for someone to make this lame, nonsensical argument.

yeah soo wise of you...

how many daily WSO are crap filled with bonuses? maybe you dont know! so you're excused!

PS. This BS of judging people by the number of their posts is ridiculous...proves lots of things about a nation!!!
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Romi

12 years ago

Originally Posted by EdwardsEZPC

I always believed that if a WSO in worth it, people will buy it without any bonuses...I think of bonuses as being a trick to compliment a not-so-good product!

Hello Guys,

I have the same opinion with Edward. If your WSO is of good quality and value, a freebie or bonus would not be necessary. Much better if you concentrate on putting extreme value compared to your price point...And your customers will love you for that!

What I would do maybe is offering something free but of good value so that when I introduce a WSO, my subscribers/customers would already have an idea on how much quality and service I bring to the table.

-Romi

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WinstonTian

12 years ago

Go get a book on copywriting, and check
out the thread on "Top copywriting books".

You're going to find pages and pages of
answers over there.

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Mohammed Hammad2

12 years ago

How about you test it with your WSO? :rolleyes:

I don't want to appear mean, but every offer is different and there is NO definite answer for your question except with Split-Testing. Test your offer with a free item then test it again with no free item and compare your results.

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1 reply

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Prashant_W

12 years ago

Originally Posted by MidMido

How about you test it with your WSO? :rolleyes:

^^ Exactly.

Everyone's going to have their own opinion on this. But what they say doesn't count for a damn thing. The only thing that matters is your test results.

Oh and if your copy is bad, a bajillion bonuses won't make an inkling of a difference.

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1 reply

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PR Wizard

12 years ago

I think your best option is to try it out. I always do testing on various sites and offers in my niche and am often surprised at the results. Sometimes I think visitors will do A when instead they do B.

Personally I love a good free bonus

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Alexa Smith

Banned 12 years ago

I admit I don't immediately see how you'd split-test this, guys?

You couldn't do it one way for a month and then the other way for a month, because comparing the first and second months clearly wouldn't be fair (and for many other reasons, too).

You'd need two different Warrior Forums with the same members, browsers and traffic, to split-test it meaningfully, I think? You can hardly divide the traffic randomly between two different sales pages, in the normal way you'd split-test something like this?

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Prashant_W

12 years ago

He could offer it here with the bonus and elsewhere (another marketing forum... or maybe on his website) without, right? Assuming he's got his demographics zeroed in on at least.

When you bring it into the mail order, direct marketing context... The recipient of the advert does not see both copies. Just one. So it's really a matter of understanding your target market. And assuming the whole lot of them are relatively similar.

Originally Posted by Alexa Smith

I admit I don't immediately see how you'd split-test this, guys?

You couldn't do it one way for a month and then the other way for a month, because comparing the first and second months clearly wouldn't be fair (and for many other reasons, too).

You'd need two different Warrior Forums with the same members, browsers and traffic, to split-test it meaningfully, I think? You can hardly divide the traffic randomly between two different sales pages, in the normal way you'd split-test something like this?

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CashExpert

12 years ago

From my experience , people ofter treat FREE Stuffs as "not valuable" So it is better if the product is priced low .

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ebizman

12 years ago

i guess it doesnt hurt to add a bonus...it could only help increase conversions wouldnt you think?

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davidsu

Banned 12 years ago

Yes, related bonus will increase your conversions.

When you researched all the WSO best-selling authors, most of them are giving bonus for their WSO. So, I believe bonus is important for your WSO launching.

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Dragonfire Wealth

12 years ago

Thanks

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IulianP

12 years ago

Well for sure it won't hurt.
Most of the times people won't even spend time on the bonus but having something like:

"Only if you join today you will get XXX as a bonus. This is limited etc etc etc'' might help increasing the value of the WSO and will make many think that they can get more than they are paying for.
Just my 2 cents

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gax13

Banned 12 years ago

Clearly, some good bonuses will increase conversion!

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Des Lau

12 years ago

Its a classic marketing tactic. Add bonuses to attract prompt action to buy.

Sometimes the bonuses can be of more value than the actual main to really sweeten the deal!

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jackobsIM

12 years ago

It all depends on quality of the item. Good free bonus may increase conversion.

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1 reply

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Crazzykylex 12 years ago

Originally Posted by jackobsIM

It all depends on quality of the item. Good free bonus may increase conversion.

Obviously, that's what I wanted to say.
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robestrong

12 years ago

Not really. However, it will decrease your refund rate, in my experience.

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MichaelYoung

12 years ago

I don't think it will help sales if the sales letter demonstrates enough value, unless your bonus enhances the perceived value already in the product you are already pitching.

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ShayB 12 years ago

The offer itself should stand on its own merits and be worth the price.

However, if you want to add bonuses to sweeten the deal, then by all means do so.

Don't throw together an assorted pile of products as a bonus, though - make the bonuses add value to the original product.

JMHO and YMMV
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Rabrown

12 years ago

I often think if there are bonuses and 'get this free' etc that it appears as though the product has lower value - which is not what you want. I am in the process of building my product and plan to just make a fantastic product that stands as it is.
good luck

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williamk

Banned 12 years ago

If the item is good and has good value then it will surely increase conversions. If it is not that good or not related to what you are offering then it might decrease conversions though. So test or learn from older WSO Product owners.

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ebizman

12 years ago

The product I'm creating is definitely of quality but instead of an OTO I'd rather give away a free bonus. a nice quality bonus

but i dont want to make it seems like my main product is poor quality...

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WillR

12 years ago

There is no simple yes or no answer here. The answer is totally dependent on the value and relevance of that free product. There is no point just offering some lame free products for the sake of offering some lame free products. People will see straight through that.

I believe you are best to offer no bonuses unless you have something that is closely related to the main product and it's something you could easily charge REAL money for. If it's not a product you would be confident charging money for then it's not a strong enough bonus in my opinion.

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Romi

12 years ago

Originally Posted by WillR

There is no simple yes or no answer here. The answer is totally dependent on the value and relevance of that free product. There is no point just offering some lame free products for the sake of offering some lame free products. People will see straight through that.

I believe you are best to offer no bonuses unless you have something that is closely related to the main product and it's something you could easily charge REAL money for. If it's not a product you would be confident charging money for then it's not a strong enough bonus in my opinion.

Nice one Will,

Couldn't agree more...!

-Romi

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sanjx01

12 years ago

It certainly can't hurt if its related to the WSO.

~S

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Do you think giving free item with a WSO purchase will increase conversions?

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