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Need marketing advice for very targeted niche

by learric
7 replies
I'm working on developing traffic in a very targeted niche and need some help finding buyers. The company is an online women's vintage clothing store that makes one of a kind clothes out of restored clothes and fabrics. There is only one of each item for sale on the site, which means that the buyer must not only want the dress but also be able to fit in it. Most of the sizes are similar, usually for petite women. The clothing is also relatively expensive so that's another issue which I have no control over. I'm only using free traffic sources and have focused on social media like Facebook, Twitter, and Pintrest. I guess my problem is how/where do I find buyers in this niche and how do I get them to the site and buying? Any tips would be very helpful
#advice #marketing #niche #targeted
  • Profile picture of the author Rhadoo7
    I think that you should optimize your website according to your keywords and rank among the top 3 positions on Google. If there are people searching for that specific type of clothes and they get to your site, they might buy as well...
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  • Profile picture of the author fpforum
    If it's clothing you're selling then stick with SEO as well..Facebook and Twitter is always good but SEO would be ideal.
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  • Profile picture of the author datingworld
    Why don't you create few videos related to your products and distribute them on video sites? This will bring free traffic to your site.
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    • Profile picture of the author debra
      Have you tried listing your one of a kind exclusive line of clothing on Amazon.

      You still can use shopping comparison sites with the aid of a plugin. Quite a few comparison sites are free to list your feed.
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  • Profile picture of the author Marx Vergel Melencio
    Originally Posted by learric View Post

    I'm working on developing traffic in a very targeted niche and need some help finding buyers. The company is an online women's vintage clothing store that makes one of a kind clothes out of restored clothes and fabrics. There is only one of each item for sale on the site, which means that the buyer must not only want the dress but also be able to fit in it. Most of the sizes are similar, usually for petite women. The clothing is also relatively expensive so that's another issue which I have no control over. I guess my problem is how/where do I find buyers in this niche and how do I get them to the site and buying?
    Let's see. With all the things you mentioned, which affect the number of people already searching online for such products and traffic conversions, the most effective online and offline marketing campaign in my opinion is:

    To hire a popular model, celebrity or personality in the fashion, showbiz or music scene in the country where the company is based, to promote their products offline, and for you to document these offline promotions for online promotions via social network marketing. This is actually easier to do, than finding local networks comprised of petite women, with substantial buying power, who could most likely be interested in such products...
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  • Profile picture of the author staxx
    I agree with the folks here who are talking about SEO. This sounds to me to be quite a specific niche which makes it ideal for search. There is an old saying something like if I had 7 days to chop down a tree I would spend 6 days sharpening my ax. In this case keyword research would be the sharpening of your ax.
    I would as well find out as specific as possible your demographic and find out where they
    gather online and join them there.
    Good luck.
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  • Profile picture of the author seomagik
    I do not realize how Facebook marketing wasnt successful. I was running a similar business. I made few fake profiles, added my product pictures and their prices in the gallery. Then I started adding girls from my town and started promoting my products. The results were great.
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