The future of selling info products?

12 years ago

It seems to me that this is yet another industry in which a transition is occurring. I myself don't think selling info products is a dying breed IF you can keep up to date and fresh with the info you have! Information in this day and age changes quickly, an ebook with a 3 year old theory on traffic is probably not going to work as well today or next year! Stay current and information is ALWAYS needed, in any industry!

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Mary Schiller 12 years ago

As someone who is planning to launch a business that's based in part on information products, I'm interested in people's opinions.

I don't believe info products will ever be out of style. They've been around forever, just on different topics and delivered in different ways. The beauty of today's info products is that content can be updated relatively easily.

I believe people are willing to pay for information when they know it's been developed with care and thought. And if you consistently deliver free information that's of quality, your audience will certainly pay for something later on.

There are so many different ways to deliver information now, we may be on the cusp of a new generation of info products.
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flashisland

12 years ago

I believe that the future is in info products that are combined with something else of value, like a software product. It's getting too easy for people to whip up info products these days and it's becoming a race to the bottom. If you offer a software product as well, it makes everything more valuable. I see lots of offers now where the software is the product and the info products are thrown in for free.

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Rick Britton

12 years ago

if the info you are selling is evergreen then there will always be a market

How to do lots of things really well will always sell

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tayuyaa

12 years ago

Hello,

If you ask this is that you don't really understand what is "behind" the
information business.

Let me clarify....we do not sell ebooks, videos, or audios... what we
do is provide solutions to thousands of people.

As long as there are human beings on this planet, you can help
them by providing solutions (information/value) and make
a living doing so.

Secondly, people like to pay for something they think
it's unique, and people tend to devaluate what they can
get for free, so yes people will still buy info/solution products.

And finally, people are lazy and accustomed to speed, they don't want
to spend countless hours on the internet searching for they solutions...
they want something now, they want to be serve, they want we do
the work for them...and are willing to pay to be served!

So... no, to me information business is one of the best business to be in
and I will do it all my life.

PS: I'd like to add that it's not the info business that is dying.. but the way it's delivered..
20 years from now it was through mail and books, now it's email, ebook, evideos etc....
who knows what will it be tomorrow?

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rambo9600

12 years ago

Last year Dan Kennedy told us that info marketing is getting tougher and we need to adapt.

Now he recommends continuing education and offering Services along with your info course.

Info Marketers who can sell info, deliver monthly info, and implement services for their clients are making a KILLING.

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Mary Schiller

12 years ago

Originally Posted by rambo9600

Last year Dan Kennedy told us that info marketing is getting tougher and we need to adapt.

Now he recommends continuing education and offering Services along with your info course.

Info Marketers who can sell info, deliver monthly info, and implement services for their clients are making a KILLING.

This is the route I'm taking as I plan my new business model. I'm starting with a free report for opt-ins, selling an info product (that will NOT have a bunch of holes in it so people must buy other stuff -- I hate that), and then offering personalized service if people need more help. I've chosen a niche that fits my background/skills and, fortunately, I haven't found anyone else packaging things quite the way I am. I have my fingers crossed.

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Michael Meaney

12 years ago

95% of the books on my shelves are info products (I'm old fashioned like that) but Kindle is still the best selling item on Amazon for a reason.

For as long as humans have a desire to educate or improve themselves, there will be a market for info products.

Are you yourself making money selling info products outside of the IM niche?

Yes, a lot more than selling inside the IM niche. I don't understand how people exclusively sell info products to the IM niche without a solid background / track record outside it.

Do you feel that because of all the free information on the web why would anybody pay for information?

It's why they pay for the information; to make a commitment to learn, to save time and to buy the right information from an authority.

Do you think the sale of info products is slowing down because of the recession?

No but I think a lot of people have reduced their prices.

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flashisland

12 years ago

Originally Posted by Mick Meaney

...but Kindle is still the best selling item on Amazon for a reason.

That's exactly the problem though. The Kindle and iPad make it so much easier for the general public to create and sell info products that it's eroding margins. It's not that info products are no longer popular, it's that they won't be as profitable.

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Michael Meaney

12 years ago

Originally Posted by flashisland

That's exactly the problem though. The Kindle and iPad make it so much easier for the general public to create and sell info products that it's eroding margins. It's not that info products are no longer popular, it's that they won't be as profitable.

I see your point, but I don't see it as problem because there's always going to be different segments to sell to... and the majority of the general public don't have the acumen to build on the back of low ticket items.

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Devin X

Banned 11 years ago

Originally Posted by flashisland

That's exactly the problem though. The Kindle and iPad make it so much easier for the general public to create and sell info products that it's eroding margins. It's not that info products are no longer popular, it's that they won't be as profitable.

You're making blind assumptions here. It's actually harder to produce information products now because the market demands high quality, highly aesthetic products. The days of slapping together an e-book with nothing but text, are over. Now you need to have extremely compelling content, attractive layouts, graphics, and all sorts of bells and whistles in order to compete in the market. The "general public" as you call them, are in no more of a privileged position now, then they were 10 years ago. In fact, the barrier to entry is increasing, not decreasing.

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Ettienne

12 years ago

I'm sure info products will be popular for a while yet.

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sloanjim

12 years ago

Work form home get rich quick, stuff will never end. NEVER. It's human nature!

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sloanjim

12 years ago

look a sh** $47 scraped, copied, outsourced, hyped, B*S* piece of crap you know nothing about (i.e what many WSO's tell you to do) is never going to work for long.

$1,000 home study courses from masters...well that's a different ball game.

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kindsvater

12 years ago

Info products will be around forever. Information products are diverse, such as ...

- Selling a solution.
- Providing entertainment with advertising.
- A forum like this that offers additional services to users.

It is a challenge, though, as online business has become significantly more competitive and more is available for free.

.

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travelerjim

12 years ago

Great thoughts here, there is a lot of information for free on the Internet, so the value comes in part in organizing that information. But the services are key, and tools that bring people together with similar needs and interests are key. WF works because it is moderated. So you do not have read through a lot of postings to get to the good stuff.

One note with respect to the macro picture - if the economy goes into a bit of a dive here, the game will change. Fewer people will have money to spend, but on the other hand more people will be looking toward IM. Should be interesting....

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Jon Patrick

12 years ago

Selling info products will never stop being a viable business. Even if all the information in the world can be found for free, people will still want someone to comb through all the garbage out there to find and provide them with the information that's worthwhile in a neatly organized package.

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quercus5

12 years ago

I think info products will most certainly always be around, especially in the IM field because technology and the internet literally changes on a daily basis. It's becoming more and more competitive though, and the amount of rubbish people have to sort through is getting thicker and thicker.

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Aswad

12 years ago

Yep.Info product will not dying.

Of course most person can search through google but the information are not properly arrange and hard follow sequence.

Arranging the information will save lots of time and that method alone will make people buy your product.

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dbrwn

11 years ago

Info products will always bein demand because people want information. Just because the information might be found for free online, what you have to remember is that in order to get all that information, you need to do a whole lot of research.

Most people don't have the time to do all that. That's why information products will still continue to sell well now and into the forseeable future. However, what might change is the delivery mechanism that information products are delivered through, but as far as the information itself, well, that will never die out.

Today we sell e-books, reports, audios and even videos. Who knows what type of information products we'll be selling in the next 10 to 20 years. That's anybody's guess.

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iwowwe4you 11 years ago

I can not predict what is going to happen in the future, but info products always will be there, that's for sure. However if before it was easy to sell any rubbish by naming it properly, these days people already know that most of that "information products" are not useful.
When I see someone who creates ebooks once a day or once a week I know 99% of those ebooks are just to make quick few $. This type of business will die hopefully very soon.
However the good quality informational products are always wanted ad those who know how to create them will always ears good money.
The form may change as everything changing. Like 1000 years ago if you would talk about TV, phone or internet people would think you are crazy, but today it is part of our life and most of us can't imagine being with out those things.
There 2 types of information products:
1. Rubbish and market is full of them, please don't add more, lol
2. Good quality product that actually helps readers to solve their troubles in that area. If you can't make one, better do not start.
My friend released 4 ebooks in his life and each took him 4-18 month to complete. I was the first one to read them and I know when people buy them, they are very happy with the purchase and grateful to the author.
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Ryan Kuchel

11 years ago

No way man, the three big niche's:
HEALTH
WEALTH
RELATIONSHIPS

Will be evergreen.
Sure there will be more competition but there is no way that people will ever stop seeking information for these areas.

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jachu2

11 years ago

I think we are just in the beginning. The internet is growing daily and more people are becoming interested in working for themselves as the usual 9-5 stress increases in our daily lives (working weekends, working public holidays etc).
I think as new opportunities arise, more info products will come out. I think eBooks will be around for a long time to come.

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The future of selling info products?

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