I'm running an online competition. It's for amateur writers, and they need to send in a screenplay. Some excellent prizes, and some top quality judges. It's a top quality event basically.
I've been up and running for 6 weeks, and I've done the usual multiple mentions on all the related Facebook and LinkedIn groups I can find, I'm Tweeting daily about it to about 4,000 acounts, I'm sending bulletins to my mailing list of 12,000 people, plus some of the associated trade email lists I can get access to.
Entries are going pretty well so far, but I want them up by a factor of ten(!)
With six weeks to go, how would YOU spent $1,200 of marketing budget to make this happen?