How would YOU spend $1,200 of marketing budget in six weeks?

by Thaddeus 28 replies
Hi,

I'm running an online competition. It's for amateur writers, and they need to send in a screenplay. Some excellent prizes, and some top quality judges. It's a top quality event basically.

I've been up and running for 6 weeks, and I've done the usual multiple mentions on all the related Facebook and LinkedIn groups I can find, I'm Tweeting daily about it to about 4,000 acounts, I'm sending bulletins to my mailing list of 12,000 people, plus some of the associated trade email lists I can get access to.

Entries are going pretty well so far, but I want them up by a factor of ten(!)

With six weeks to go, how would YOU spent $1,200 of marketing budget to make this happen?

Thaddeus
#main internet marketing discussion forum #200 #budget #marketing #spend #weeks
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  • Profile picture of the author Thaddeus
    Anyone? Seriously? Am considering even ads in the national press. Please don't stand by and let me blow my cash
    • Profile picture of the author Joseph Robinson
      Originally Posted by Thaddeus View Post

      Anyone? Seriously? Am considering even ads in the national press. Please don't stand by and let me blow my cash
      Are you going to pay me to be your accountant/marketing director then?
    • Profile picture of the author Black Hat Cat
      Banned
      Originally Posted by Thaddeus View Post

      Anyone? Seriously? Am considering even ads in the national press. Please don't stand by and let me blow my cash
      Have you run any press releases? If they get picked up by the press, you might not have to run any ads.
  • Profile picture of the author seoed
    How if you do something more classical like radio-ads or even cheaper tv-ads?
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  • Profile picture of the author PassiveIncomeTeacher
    The question I would ask, is it reasonable to expect entries to be up 10 fold? Screenplays take a fairly intensive effort. If you are reaching out to the groups you have talked about, who else is there to reach? I think answering these questions should tell you where you should place any more effort.
    • Profile picture of the author Thaddeus
      Screenplays do take a lot of work, but there are many many thousands of writers out there who have one or two completed scripts on their hard drives that they well might want to enter, and could well be hidden gems. It's a matter of getting to them.

      I'd like to reach all the writers who don't spend too much time on the internet. The offline world I'd guess.

      I'd also like to reach all the writers who DO spend a lot of time on the internet, but in a place that will make them surprised to hear from me there. Different modalities etc.

      Again, that kind of points to the real world, (unless I'm missing something). Local radio, local newspapers - but how to reach them on limited budget and only a few weeks?
    • Profile picture of the author Thaddeus
      Actually I've never seen any returns from the classic advertising I've tried in the past, in national press or niche mags. May as well have thrown my money away. Much much better seems to be getting editorial coverage.
  • Profile picture of the author CaesarSEO
    $1200 isn't really much money if you intend to do some real life advertising mate.
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  • Profile picture of the author davidsu
    Banned
    I definitely would go with Adwords Display Network (the banner ads).

    With proper targeting, you could get entrants easily...
  • Profile picture of the author Nicola Lane
    Six weeks to go is rather late to get anyone new interested - as it will take much longer than that to write anything.

    Also you seem to have totally ignored writing related forums and blogs.

    It can't be that "top quality" if none of the major industry people have mentioned it o their blogs etc.
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    I like to keep an open mind, but not so open that my brains fall out

  • Profile picture of the author Thaddeus
    Er, Nicola, it is top quality, and it is getting a fair few mentions. But you know how it is -keeping the publicity ball rolling takes a LOT of effort. I just want to maximise the opportunity while I can.

    Six weeks - nah, you can write a script in six weeks. You can certainly finish off your half completed project in two if the mood takes you.

    If we're going online, then forums - good point - blogs, yes - and Adwords, interesting.

    I haven't done anything with Adwords for years. What is the state of the art on how to approach that? Anyone written a hot new guide recently?
  • Profile picture of the author NicheDad
    One word sir: Affiliates.

    You need signups, but don't know how to go about marketing to get them? That's what affiliates get paid to do. Let the affiliates do the work and take their share of the $1,200.
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    • Profile picture of the author Thaddeus
      Nichedad,

      Would love to, but I've got something like 200 affiliates at the moment and only two of them every produce any sales. 99% of them sign up and send perhaps thirty clicks in two days, then sit back and do nothing forever. Immensely frustrating this end.

      And my best affiliate has even disappeared this last month - suspect Penguin got him!
  • Profile picture of the author WinstonTian
    Nichedad has a slice of the cake with this
    one. He's partially right.

    Except you need to go out there and
    freaking buy an advertising medium. Go out
    there, and test everything, and make it
    work for you.

    Paid traffic works.

    Winston Tian
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    Cheers,
    Winston
    The Beginner's Doctor

  • Profile picture of the author williamk
    Banned
    It would depend on whether you have some basic knowledge on SEO. If you have then buy some tools and then do Off page SEO on your sites. It shouldn't cost you more than 300$ for AMR, SB and BMD. With them rank sites in 6 month period and use the other money to improve the content.

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