Affiliate Review site and list sold for $125 million

29 replies
5 million list!

Sold for 87 million GBP!

Nice!

Martin Lewis' MoneySavingExpert.com sells for £87m - Business News - Business - The Independent

I wonder if I can get that for my blog......
#$125 #affiliate #list #million #review #site #sold
  • Profile picture of the author kolbywhite28
    Originally Posted by thehypnoman View Post

    I wonder if I can get that for my blog......
    Maybe even more ...
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  • Profile picture of the author Michael Ray
    Great story and very inspiring. I noticed that he started the site in 2003 and had 5,000,000 people on his email list when he sold it. Sounds like lots of hard work that paid off in a big way. Thanks for sharing.
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  • Profile picture of the author Dora7bbb
    Banned
    [DELETED]
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    • Profile picture of the author merlincat
      I'm on his list!

      The site has been brilliant and amazingly promoted with his tv work, most people wouldn't even notice that the website is actually an affiliate site.

      Guess we wont see him on telly anymore
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  • Profile picture of the author sbucciarel
    Banned
    Great sale ... also in the post
    Mashable rumored to be selling to CNN for $127M!
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  • Profile picture of the author retsced
    WOW, that's something to aim for now.
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  • Profile picture of the author Paul Guest
    Martin Lewis was/is great at promoting his site and making users think that his affiliate links are OK because he tells them that they are affiliate links and it helps to keep his site free.
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  • Profile picture of the author daddykool
    Cool beans!

    Hopefully Martin will be able to give me back my £5, out of the £60 mil upfront

    Welcome to the MMclub mate, took your time joining, but it's fun once your in!
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  • Profile picture of the author FreeMeal
    Marin Lewis is a fairly well-known celebrity expert in the UK. He's the "go-to" guy whenever any TV or radio show need a personal finance expert to answer callers questions etc. He knows his stuff, and he's branded himself very well.

    Funnily enough I was on his site yesterday looking for some ideas for financial articles. I noticed his opt in form as being subtle, but the wording quite persuasively written. So I changed a few of my own opt in's to something similar.
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    • Profile picture of the author Qamar
      Originally Posted by FreeMeal View Post

      Marin Lewis is a fairly well-known celebrity expert in the UK. He's the "go-to" guy whenever any TV or radio show need a personal finance expert to answer callers questions etc. He knows his stuff, and he's branded himself very well.

      Funnily enough I was on his site yesterday looking for some ideas for financial articles. I noticed his opt in form as being subtle, but the wording quite persuasively written. So I changed a few of my own opt in's to something similar.
      Can you show the examples you were referring to?


      Zul
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      • Profile picture of the author Qamar
        Originally Posted by Qamar View Post

        Can you show the examples you were referring to?


        Zul
        Never mind I saw them. Thanks



        Zul
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  • Profile picture of the author Qamar
    His email subscribers are even more than the whole population in my country!
    Dang! how did he actually did this?



    Zul
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    I help Thought Leaders, Coaches and Consultants
    Explode Their High Ticket Sales EXPONENTIALLY with just ONE CALL CLOSING.

    Want Me To Help You? click ==> High Ticket Closer.

    or

    Do You Want to become a High Ticket Closer Like Me and work from anywhere around the world?
    Click Here to Apply Now
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  • Profile picture of the author Jon Patrick
    Amazing results for a review site. I can't help but be inspired to step up my own game when I see that.
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    • Profile picture of the author BankBen
      wow....very interesting site....
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  • Profile picture of the author sloanjim
    yeah here we go....50,000 people now jump into this niche... LOL so predictable.

    Game over!
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  • Profile picture of the author sloanjim
    yeah...i do ont think reviewing CB ebooks is ever gonig to be quite so big...

    1) He focued on big money companies

    2) He didn't hide behind a screen. He was on the radio ever yweek/day and TV. Very well know personality.

    It does show following a passion and helping people really can pay off.

    In your face dirtry scammers!
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    • Profile picture of the author justanothernoob
      It's been sold to one of Peter Jones' companies from Dragon's Den so let's hope the impartial nature of the site is kept up but personally I have my doubts.
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  • Profile picture of the author Kal Sallam
    It just goes to show you that hard work pays off.
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  • Profile picture of the author EpicMarketier
    Wow, those are pretty realistic aims if you ask me. Hell, it's a proven buy right before our very eyes! Let's all work to that type of goal!!
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  • Profile picture of the author 331sam331
    I woke up to this report on my radio alarm this morning. Great timing for me. Has made me even more motivated to try hard at something I love, and make an honest living for myself.

    Great stuff!!
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  • Profile picture of the author shadowarrior
    All i can say is ........ WOW! Amazing!
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  • Profile picture of the author Neil AM
    Something else worth remembering here, for anyone thinking of trying to do the same thing:

    "In the 12 months to the end of last October, MoneySavingExpert generated revenues of nearly £16m from 39 million users.

    Of this income, about 59% was earned from referral fees paid by MoneySupermarket."

    BBC News - Martin Lewis sells MoneySavingExpert.com for £87m

    MoneySupermarket is the buyer (at least they hope to be - the OFT needs to clear it first), so they're not just getting an asset - they're getting control of one of their biggest traffic sources, and the fact that they won't have to pay ~£9,000,000 a year in referral fees any more probably helped too. MoneySavingExpert was more valuable to MoneySupermarket than it was to any other company.

    The point is, he wasn't just building a business. He was building a product. I wouldn't be surprised if he's been specifically making his business good value for MoneySupermarket for a few years now.
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    • Profile picture of the author dmister
      It is an awesome site and also has a massive forum too. I think this is an example of what you can do if you simply focus on creating great content, tools and building a community. He also gained a lot of trust and only recommended the best products even if he would get no commission. His site was great and I was on his list.

      Also, he was often on TV e.t.c. in the UK.

      Still £87 million is an incredible amount!
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      dmister

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  • Profile picture of the author Rod Cortez
    Originally Posted by thehypnoman View Post

    5 million list!

    Sold for 87 million GBP!

    Nice!

    Martin Lewis' MoneySavingExpert.com sells for £87m - Business News - Business - The Independent

    I wonder if I can get that for my blog......
    Reason #1,077 for starting to build a list if you haven't already. Your customer list (and prospect list) are REAL assets, which is why I like to compare them to mutual funds.

    However, unlike mutual funds, they can make you immediate cash!

    RoD
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    - Jim Rohn
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    • Profile picture of the author NickR06
      Good luck to Martin Lewis. He exudes passion when he speaks about personal finance. One of his avowed aims is have every child in the country educated in personal finance and fiscal responsibility. It appalls him the levels of personal debt, particulalry as much of it is due to lack of knowledge regarding real costs.
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  • Profile picture of the author Val Wilson
    Fantastic story - Martin Lewis is one of those people who has a genuine passion for what he does, and for helping others. In his case, it really wasn't about the money. He did what he loved, and got a real kick out of helping others save - and then the rewards just came.

    Perhaps a lesson for us all...
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    • Profile picture of the author zavhara
      Martin is fantastic, his site focuses to help and educate people save money and get out of financial turmoil without really realising that he's making so much money at the same time and there is hardly anyone in the UK that doesn't know of this site.

      It has everything you want to know about saving money, the best restaurant deals, mobile phone deals, credit cards, saving accounts, investment accounts, broadband deals, how to reclaim unfair fines from banks, cheap flights tools, mortgage deals !!! You name it, everything!


      I just hope that it continues to be non bias and keeps it's integrity
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