To those of you recommending Directory of Ezines

25 replies
Hi I am in my first week of Article syndication

Reading the many helpful posts of the experienced article syndication warriors, I have come across repeated recommendations of "Directory of Ezines".

The advice as I understood it was that this site will provide a large list of ezines to which you can get your articles possibly published. However having bought a membership I discovered that their ezine list is quite small. For a small number of markets there are between 4-10 possible ezines to approach. For my specific niche there are 0. My niche is a hobby type niche and I cannot locate anything remotely relevant in the list of ezines.

I know that the site has been around for a long time and last month has undergone a complete redesign. Has this any relevance to my problem above?

On the other hand after writing my first coupe of articles this week for syndication purposes I have been locating niche related websites and sending out emails.

Currently I have sent 65 emails.
I have some responses but need to wait longer as I cannot expect such quick replies from everyone.

Martin
#directory #ezines #recommending
  • I think you're going about it the right way after all. I found the misleadingly named "Directory of Ezines" wasn't something I wanted to buy. Sometimes people recommend things because someone else told them it was good -- we see that on the WF all the time. And D of E has an affiliate program, so you do the math.

    fLufF
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    • Profile picture of the author fin
      You have to think outside the box.

      How can you cross-promote your niche with other niches?
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    • Profile picture of the author Mike Hill
      Originally Posted by fluffythewondercat View Post

      I think you're going about it the right way after all. I found the misleadingly named "Directory of Ezines" wasn't something I wanted to buy. Sometimes people recommend things because someone else told them it was good -- we see that on the WF all the time. And D of E has an affiliate program, so you do the math.

      fLufF
      --
      How is the name Directory of Ezines misleading?

      It's a directory [check]
      It lists tons of ezines [check]

      So I fail to see why the title is misleading to you? Personally I love DOE because it makes my work so much easier.
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  • Profile picture of the author travlinguy
    I can't comment on the directory as I'm not a member. As for getting syndicated, I can offer a couple of tips. Identify the authorities in your market and search them out on the SEs. Those who publish often have found the best sites to place syndicated content. Just follow them around and hit up the site admin with your pitch.

    Another thing I found very fruitful was to search my market like this:

    ________________ online magazine (or newsletter). The niche or market goes in the space. I've found some that publish both online and physical magazines and newsletters. I haven't done much in the way of soliciting new sources lately but continue to receive notices that one or more of my articles is going to be in an upcoming issue. I have a blog with lots of syndicated stuff available so the people I've contacted that are interested can just go there and take what they like. And the subs just keep on coming in.

    If your experience is anything like mine has been you might get somewhere in the neighborhood of 25 to 30 percent of the people you pitch to actually publish your stuff. It could probably be better but I don't much like the process so I don't push too hard. I also don't bother with folks looking for unique, unpublished stuff. Some here seem to be good at romancing such prospects and convincing them syndication is the way to go. I don't have the patience for that. Good luck.
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    • Profile picture of the author myob
      Keep in mind that people are not single-dimensional; they most likely have interests in a wide range of topics. Rather than trying to find an exact match to your hobby niche, go for the demographics of your target market. Read some of the archived articles in those markets of 4-10 "possible" ezines to get ideas on how to slant your articles. You will find, as I have, that many of these subscribers are also publishers of their own ezines, of whom often in turn have additional publishers as subscribers.
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      • Profile picture of the author travlinguy
        Originally Posted by myob View Post

        Keep in mind that people are not single-dimensional; they most likely have interests in a wide range of topics. Rather than trying to find an exact match to your hobby niche, go for the demographics of your target market. Read some of the archived articles in those markets of 4-10 "possible" ezines to get ideas on how to slant your articles. You will find, as I have, that many of these subscribers are also publishers of their own ezines, of whom often in turn have additional publishers as subscribers.
        Some may not realize it, but this post is a real golden nugget.
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    • Profile picture of the author Prashant_W
      Originally Posted by travlinguy View Post

      ________________ online magazine (or newsletter). The niche or market goes in the space. I've found some that publish both online and physical magazines and newsletters. I haven't done much in the way of soliciting new sources lately but continue to receive notices that one or more of my articles is going to be in an upcoming issue. I have a blog with lots of syndicated stuff available so the people I've contacted that are interested can just go there and take what they like. And the subs just keep on coming in.
      Likewise, some may not realize it, but this is gold too.

      Here's another way to find popular magazines who publish both on and offline.

      www.amazon.com/magazines

      They list the best selling magazines of various categories, including hobbies. So unless yours is something like... Rock, paper, scissors, you should find something you can work with here as well.

      Now, Mr. Traveling Guy. I have a question, if you don't mind answering

      How would you go about pitching to magazine/newsletter/blog/authority site owners? Because a 25-30% success rate sounds pretty fantastic to me! And I'd love to know how you do it! If you don't mind of course.
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  • Profile picture of the author Martin Pupke
    I see your point myob about targeting the demographics, however I think to get this right might be a bit more difficult than what I am doing right now which is Googling search strings like MY NICHE "NEWSLETTER" which is giving my some results now after only 2 days of implementation.

    I need to keep things as simple as possible since I am starting out, still need to do things like test conversion rates and work on good email follow up sequence.

    Originally Posted by myob View Post

    Read some of the archived articles in those markets of 4-10 "possible" ezines to get ideas on how to slant your articles. You will find, as I have, that many of these subscribers are also publishers of their own ezines, of whom often in turn have additional publishers as subscribers.
    I don't really understand this bit, if subscribers of these ezines are publishers how can I benefit? Will they contact me to publish my work if I appear in the ezine?
    Signature

    "The first principle is that you must not fool yourself - and you are the easiest person to fool" - Richard Feynman

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    • Profile picture of the author JohnMcCabe
      Originally Posted by pupkevicius@aol.com View Post

      I don't really understand this bit, if subscribers of these ezines are publishers how can I benefit? Will they contact me to publish my work if I appear in the ezine?
      That's one possible benefit. Another is linking to either your article in the original ezine or to content on your site.

      If you've ever seen an old-school MLM sticks and balls pitch, you'll get the idea...

      "You start things off. Then you get five friends to join under you. They, in turn, each get five friends, who get five friends, and after awhile, the entire population of the planet is in your downline - except for your upline, for whom you are one of those five who get five, and so on..."

      Just like MLM, it never actually works out that way. Sometimes, though, you just need one article to be in the right place at the right time to get some serious pass-along mileage.
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by pupkevicius@aol.com View Post

    Hi I am in my first week of Article syndication

    Reading the many helpful posts of the experienced article syndication warriors, I have come across repeated recommendations of "Directory of Ezines".

    The advice as I understood it was that this site will provide a large list of ezines to which you can get your articles possibly published. However having bought a membership I discovered that their ezine list is quite small. For a small number of markets there are between 4-10 possible ezines to approach. For my specific niche there are 0. My niche is a hobby type niche and I cannot locate anything remotely relevant in the list of ezines.

    I know that the site has been around for a long time and last month has undergone a complete redesign. Has this any relevance to my problem above?

    On the other hand after writing my first coupe of articles this week for syndication purposes I have been locating niche related websites and sending out emails.

    Currently I have sent 65 emails.
    I have some responses but need to wait longer as I cannot expect such quick replies from everyone.

    Martin
    I would hang onto your membership there because word is they are going to build their list up again and it's supposed to be better.

    It takes quite a few contacts to find the ones that will help you. Keep at it, you will get there.

    Benjamin
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  • Profile picture of the author David Keith
    well, i have been a member of DOE since before charlie page bought it. It does list more than a "few" ezines. But of course that does not mean that everyone will find 20+ ezines in their chosen niche.

    DOE is just one of many tools you can use to possible find places to get articles published or advertise, but its by no means the only place that lists ezines. In fact for some niches, it may not even be the best or most common place these ezines are listed.

    I think it sounds like you just need to up your networking time and effort in your niche. surely there are business and other sites that are serving your niche to some degree. This may be either directly or like MYOB mentioned some sort of related niche that has those same customers. Think cross-sell products or sites.

    i know myob looks for offline publications as well, so that might be something to look into. You might also look for guest blogging opportunities in your niche. A blog post and an article are pretty much the same thing really.
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  • Profile picture of the author BulletheadX
    Originally Posted by pupkevicius@aol.com View Post

    For my specific niche there are 0. My niche is a hobby type niche and I cannot locate anything remotely relevant in the list of ezines.
    Is this not an opportunity, perhaps? If your niche is a buying niche perhaps creating an ezine for it would be beneficial and lucrative.

    How does one go about monetizing an ezine?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by BulletheadX View Post

      Is this not an opportunity, perhaps? If your niche is a buying niche perhaps creating an ezine for it would be beneficial and lucrative.

      How does one go about monetizing an ezine?
      There are pretty much three basic streams of revenue available.

      First, there's paid advertising. That could be anything from a handful of classified ads or sponsor ads to solo emails. I'd also include ads on any website archives.

      Second, there's direct sales. I'm using this term incorrectly, I know, because I want to include both affiliate offers and sales of one's own products.

      Third, there's paid subscriptions. This model seems to be working mainly for ezines that contain proprietary or time-sensitive information. Investment newsletters are the first thing that come to mind.
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  • Profile picture of the author fedor50
    Originally Posted by pupkevicius@aol.com View Post

    Hi I am in my first week of Article syndication

    Reading the many helpful posts of the experienced article syndication warriors, I have come across repeated recommendations of "Directory of Ezines".

    The advice as I understood it was that this site will provide a large list of ezines to which you can get your articles possibly published. However having bought a membership I discovered that their ezine list is quite small. For a small number of markets there are between 4-10 possible ezines to approach. For my specific niche there are 0. My niche is a hobby type niche and I cannot locate anything remotely relevant in the list of ezines.

    I know that the site has been around for a long time and last month has undergone a complete redesign. Has this any relevance to my problem above?

    On the other hand after writing my first coupe of articles this week for syndication purposes I have been locating niche related websites and sending out emails.

    Currently I have sent 65 emails.
    I have some responses but need to wait longer as I cannot expect such quick replies from everyone.

    Martin
    If quality traffic is what you're after then I would focus most of your efforts on writing high quality content on your own site and focusing on SEO.
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    • Profile picture of the author myob
      I have often recommended using the Directory of Ezines as a tool for finding publishers who are likely to be receptive to niche-relevant article syndication. It has proven to be an effective resource to me for quite a few years. However, this is not the intended purpose of the DOE.

      Publishers who list their ezines are really after subscribers and advertisers. In addition to advertising rates (often including a free ad for new subscribers), listings indicate whether or not publishers accept articles.

      The OP perhaps may find it suitable to place ads in demographically targeted ezines in addition to using other tools for sourcing publication outlets. There certainly must be quite a number of online and offline publications for even the most obscure hobby niche.

      If not, perhaps a strategic marketing rethink is in order - like finding another niche. As Jamie (fin) mentioned, marketing often requires thinking outside of the box.
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  • Profile picture of the author Martin Pupke
    Im at around 100 emails sent out to different sites in my first week, have bookmarked a lot of niche related link pages, a big niche related directory and just found a niche related search engine.

    From those alone I think I can get at least another couple hundred emails sent out. I am confident that my hobby niche is big enough for my article syndication efforts to pay off in the coming months. However I am aware that I am a beginner and with no results yet cannot really be too confident.

    Reason I started this thread is not because I cannot find anywhere to pitch my artilce for syndication via email. Its because experienced article marketers recommend the DOE, whereas I cannot figure out how I can use what is in there for my specific niche.

    For now I think I will just put the DOE to one side and use my bookmarks and google to further increase the number of sites I send my email out to in order to find publishers.
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    "The first principle is that you must not fool yourself - and you are the easiest person to fool" - Richard Feynman

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  • Profile picture of the author Martin Pupke
    I would also like to know how travlinguy goes about pitching to the potential publishers
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    "The first principle is that you must not fool yourself - and you are the easiest person to fool" - Richard Feynman

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  • Profile picture of the author IanGreenwood
    I have been a member of the DOE for several years. For the new site Charlie has gone through the full list of ezines and culled the ones that are either no longer in existence, or are not as advertised ( e.g. inflated subscriber numbers) or don't deliver for advertisers (e.g. poor relationship between list and list owner).

    AND you're right, this has slashed the number of ezines listed. But the ones listed in the new site are the cream for those who are advertising in ezines. Your particular niche may not be represented - as you say :-)

    I would hang on to your memebership though. Apart from the other benefits of membership I know Charlie will be adding to the list of ezines as he goes on. He's nothing if not single minded in delivering value to his customers.

    If you're looking for big email lists then check out arcamax.com. Solid double opt in and great customer service for advertisers.
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  • Profile picture of the author smallbusinessguy
    Can you tell me how many ezines are there for the marketing and health industry?
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    • Profile picture of the author Martin Pupke
      Originally Posted by smallbusinessguy View Post

      Can you tell me how many ezines are there for the marketing and health industry?
      I do not think it is appropriate to comment on the specifics of what is on the ezine list. Such information is for members only. Its nothing personal, I think Charlie Page (the guy running the DOE) would not like such information being made public.
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      "The first principle is that you must not fool yourself - and you are the easiest person to fool" - Richard Feynman

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      • Profile picture of the author smallbusinessguy
        Originally Posted by pupkevicius@aol.com View Post

        I do not think it is appropriate to comment on the specifics of what is on the ezine list. Such information is for members only. Its nothing personal, I think Charlie Page (the guy running the DOE) would not like such information being made public.
        I do not think that is true.

        I was asking for the numbers, not the exact URL's or even the name. Just wanted to make sure that it's worth it for me before I jump in a purchase this product.

        Unless that numbers are extremely small, I do not think Charlie would mind if someone shared how many ezines they have in their database for health and marketing.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by smallbusinessguy View Post

          Unless that numbers are extremely small, I do not think Charlie would mind if someone shared how many ezines they have in their database for health and marketing.
          Here's a really radical idea for you. Ask Charlie or one of his support people. I promise, they don't bite.

          Might even be easier or faster than waiting for someone here to do your legwork for you...
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  • Profile picture of the author Marian Berghes
    If DofE doesn't do it for you, contact Arcamax and ask them what they have in your niche...they have alot of newsletters in many niches.
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  • Profile picture of the author dswconsulting
    Any updates of the DOE? Still going through updates and changes? Worth the $197.00? I'm seriously considering just not completely convinced its worth it just yet.....
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    • Profile picture of the author Martin Pupke
      Originally Posted by dswconsulting View Post

      Any updates of the DOE? Still going through updates and changes? Worth the $197.00? I'm seriously considering just not completely convinced its worth it just yet.....
      I cancelled my membership because quite simply my business is not at the stage where I can productively make use of the DOE. However in the future I could see how it can be hugely beneficial if I were to operate in the right markets.
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      "The first principle is that you must not fool yourself - and you are the easiest person to fool" - Richard Feynman

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