So...Do Bing Users Have a Bigger Attention Span? Or Is Google Not Giving Us What We Want?
Now, I may have already answered my own thread title, but I'd like to give you guys a little personal insight to one of my own websites recent traffic trends so you can form your own thoughts on the matter (and yes its a mostly SERP reliant site, and yes it was hit to a degree, but long tail strategies and it being a summer product keeps it afloat).
Around a month ago (since penguin) I noticed that bing users were spending significantly more time on my website. For the record my Google traffic had decreased, and Bing and Yahoo had either stayed consistent or picked up due to Summer arriving but for the most part no changes in numbers.
What I found in my analytics this afternoon was interesting...
Bing has overtaken my Google traffic which is no surprise thanks to Penguin. But whats interesting is the average time spent on site for the two.
March and April individually for the two engines were pretty consistent across the board with Avg. Site time, but dip into the May stats (i.e. my first full month post Penguin update) and the change is massive.
Ive whipped up and image to illustrate this better, so take a look below (I tried embedding it but it wont appear, so if anyone could help that would be great).
http://postimage.org/image/67t7oxjjr/
Heres what we see:
- The average time spent AND average pages visited by Google users has steadily been decreasing since April (penguin).
- In particular the May stats show just how much the avg. time Google users spend has plummeted. In my first full month after Penguin nearly an entire MINUTE has been lost, which for an average is huge.
- In comparison, Bing users site time has rocketed, and the average pages visited has done nothing but increase month after month.
So the question is, is this coincidence? Or is Bing providing users with what they are really searching for better than Google now that they are spending more time on their results?
Or are Bing users more interactive? And if so, should we be really looking into the PPC platforms available to us on Bing rather than Google in terms of interactivity and conversions once they hit the landing page?
Ill be paying close attention to this particular site over June.
In the mean time, whats your opinion or experience with Bing since the penguin update?
http://www.warriorforum.com/wanted-m...n-package.html